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Personal Computing’s<br />
Reincarnation<br />
The personal computer (pc) is not dead, but desperately needs to<br />
be overhauled. The bastion of personal productivity in business,<br />
this uniform computing model (the same utilitarian desktop<br />
profile for every user) is generationally obsolete. End-user<br />
emphasis on personalization is a prominent driving factor for<br />
this. Examples of this include:<br />
• Connected and Collaborative: The advent of multiple wired and wireless<br />
broadband options transformed the PC from being an isolated environment<br />
with narrow means of collaboration (e.g., store-and-forward email) to being<br />
part of multiple communal systems and cloud services. As such, the PC<br />
experience for end users is no longer defined exclusively by applications run<br />
locally, but also by access to remotely hosted applications. Additionally,<br />
software proliferation is on steroids. Stimulated by specialized departmental<br />
needs, open source collaboration, publication of application programming<br />
interfaces (APIs), and the establishment of app stores, an era of end users<br />
personalizing their desktops has been ushered in—frequently with an eye<br />
toward enhancing their information gathering, productivity, and collaboration<br />
capabilities beyond those authorized by their employers.<br />
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