TD Credentials_PowerPoint

tactical

td credentials


case studies


Government

‘Distracted?’ Campaign

the results

97.6% thought the campaign had a memorable


message.

Over 90% said it generated awareness.


Over 83% believe it is likely to change behaviors.


Additional funding received to roll out campaign to


target ‘Youths’ and ‘Parents.’


CDAT Secondary Alcohol

Supply Campaign

the results

95.2% thought the campaign had a clear


message

90.4% said it initiated conversation


80.4% believe it is likely to make a difference to


behaviour

State Government Support for wider media


platforms

‘Putting teen drinking laws to work’ - Grog Watch


Pittwater Council Morning After Drinking Campaign

the brief

Develop a drink driving campaign that

specifically targets morning after

drivers, raises awareness of the

dangers and initiates discussion.

the strategy

‘15,000 drivers blew over the legal

driving limit between the hours of 5am

and 1pm over the past five years’*, with

this in mind TD developed a suite of

key visuals aimed at prompting drivers

to question ‘should/can I drive today?.’

TD adopted a tongue-in-cheek theme,

playing on the idea of embracing the

‘walk of shame.’ The positive direction

was purposely used to reposition

negative perceptions around this issue

and give the audience the control to

question their actions.

*NSW Bureau of Crime Statistics and

Research


Brisbane City Council

TD Pitch Fictional Pitch Response


Pittwater Council Creative Templates .

the results


Consistent delivery of the Pittwater Council brand to

the market.


Positive community feedback and support.

MONA VALE

LIBRARY EXPO

Bookings essential, please call 9970 1600.

WWW.PITTWATER.NSW.GOV.AU/LIBRARY

MONA VALE LIBRARY

MONA VALE LIBRARY

WIN A $100

BOOK VOUCHER

THURSDAY 28 TH MAY

12PM - 2PM

MONA VALE LIBRARY

FREE ENTRY

Drop-in to find out more about the things

that interest you and have your questions

answered by our friendly staff!

Join the library

Download an eBook

Browse our new DVD’s

Chill out and enjoy our space

Children’s lego club, craft & storytelling

Borrow a bestseller

Learn about our Technology Centre

GENERAL NOTICES

Cr Jacqui Townsend

9970 1111

pittwater.nsw.gov.au

pittwater_council@pittwater.nsw.gov.au

pittwatercouncil

aboutPittwater

Pittwater Council

I Love Pittwater

Pittwater is online at pittwater.nsw.gov.au

Saturday 25 April 2015

about Pittwater

CLIENT PROOF Leonard Holt Robb ph: (02) 9698 5266 fax: (02) 9699 2433

Please proof your advertisement thoroughly and advise us

of your approval as soon as possible via eziSuite, email or fax.

The final responsibility for the accuracy of your advertisement

content and placement details rests with you, our valued client.

LHR will not be held responsible for any errors or for liability

under the Trade Practices Act.

Signed:

Date/Time:

Publication:

Manly Daily

Insertion Date: Sat 25/4/15

Section/Sort:

EGN

Ad Size

(DepthxWidth):

M12x6

Size (DxW):

38 x 26.2cm

Key Number: 45109

Account Exec:

Alexandra

Operator:

Proofread by:

WHAT’S ON

Watercraft sale

Interested in purchasing a dinghy? Pittwater

Council’s Watercraft Sale is on Saturday 2 May

from 8am at Rowland Reserve, Bayview. Sealed

bids placed and will be announced from 10am

with the highest offer accepted. Call 9970 1222

or visit pittwater.nsw.gov.au/all_events

Heritage Festival

A photographic display of honour rolls will be at

Mona Vale Library from 4 to 17 May. Honour

rolls were often the fi rst type of memorial

erected to honour those who enlisted in WW1.

Enquiries: 9970 1600.

Dog behaviour workshop

Does your dog have behaviour issues? Join a

free session with pet expert Dr Kersti Seksel on

Wednesday 13 May, 6.30–8.30pm at Pittwater

Rugby Park, Warriewood. Bookings essential:

9970 1194.

Environment

Turimetta community planting day on tomorrow

from 9am–12 noon! Meet at main beach track

above Turimetta Beach (opp. 58 Narrabeen Park

Parade). Tools, morning tea and training

provided. Supported by NSW Environmental

Trust. Enquiries: 0417 040 945.

GENERAL NOTICES

Storm update

Pittwater has experienced signifi cant damage due to recent storms.

Our fi rst priority is to deal with safety issues. Useful contacts are:

SES Emergency 132 500



Ausgrid Emergency 131 388


Pittwater Council 9970 1111




Vegetation clean-up

Council will be providing a vegetation clean-up service to deal with trees

and vegetation. Please leave vegetation that cannot fi t in the green bin in

manageable bundles on the kerbside. This collection may take some

weeks and may involve a number of separate collections.

Garbage services

These will be running as normal. If trucks are unable to access your

street for safety reasons, please leave your bin out and it will be

collected at the fi rst opportunity.

Council will continue to provide updates via its website at

pittwater.nsw.gov.au and social media.

Your Pittwater.

Your say.

Have

your say

by 5 June

There will never be a more critical time to have your say.

All Pittwater residents will soon receive an information pack on Pittwater

Council’s response to the NSW Government’s ‘Fit For The Future’ program.

After comprehensive research and rigorous analysis, Pittwater can confi rm it is

completely sustainable and ‘Fit For The Future’ in its current form and structure,

but has included three options for residents to consider:


boundary changes.


two councils of approximately equal population size.


Warringah and Manly.

All residents are strongly encouraged to review this information and have your

say by 5 June 2015. The pack can also be accessed via our website pittwater.

nsw.gov.au/reform. Give us your feedback via the online survey.

Councillors will be available to answer questions at our display at Pittwater’s

Food and Wine Fair at Winnereremy Bay on Sunday 3 May.

Informative pop-up displays will be set up at Pittwater Council’s customer

service centres and libraries in Mona Vale and Avalon.

A public meeting will be held on 19 May at the Pittwater RSL in Mona Vale,

6.30–8.30pm. Please RSVP by 15 May at pittwater.nsw.gov.au/rsvp

Palm Beach market

Last market before spring, tomorrow! Head to our

Council stall to check that your swimming pool

complies with recent legislation or browse over

90 stalls with fashion, homewares, jewellery and

gourmet food. 9am–3pm at Governor Phillip Park,

Beach Road. Wet weather line: 9970 1690.

For event details visit pittwater.nsw.gov.au/all_events

Why not add your community event to our website too!

MAYOR’S

COLUMN

Literary lunch

Join a literary lunch with author and forensic

psychologist Anne Buist at Mona Vale Library on

Thursday 7 May from 12 noon–1.30pm. Anne

will discuss her psychological thriller Medea’s

Curse. Cost $8. Bookings essential: 9970 1600.

Council and Committee Meetings

The next Council meeting will be held on Monday 4 May from 6.30pm

at Mona Vale Memorial Hall. The next Development Unit Meeting is on

Thursday 7 May from 9am. View agendas at pittwater.nsw.gov.au or

Council’s customer service centres and libraries at Mona Vale and

Avalon Beach before the meeting.

ANZAC Day

Commemorations will be held across Pittwater

today. March from Pittwater Park and 11am

memorial service at Palm Beach RSL. March

from Avalon Public School and commemoration

service at 11.55am at Bowling Green Lane

War Memorial. Contact RSL for details.

Public meeting

Council’s Draft Delivery Program & Budget 2015–2019 is on

exhibition until Friday 22 May. A public meeting will be held at

6.30pm on Wednesday 13 May at the Coastal Environment

Centre, North Narrabeen. To RSVP phone 9970 1224.

Enquiries: 9970 1306.

Visit pittwater.nsw.gov.au/exhibition

The past week has been a tough one across NSW with the storm

hitting Pittwater hard. As you know the State Government has

declared Pittwater a natural disaster zone and you just have to

look at the impact to understand why. I would like to sincerely

thank all emergency service crews, our volunteers and Council

staff who banded together to attend emergencies and begin the

enormous clean-up. The neighbours who pitched in to assist

each other demonstrates the goodwill amongst us. Council is

coordinating a disaster clean-up plan. Details are on our website.


The courage and mateship shown in that war and in all subsequent

wars and military efforts underpins us as Australians. I’d like to


who continue to battle the effects of war. To the RSL, Legacy

and other volunteers who give their valued support – thank you.

Lest we forget.

As you are aware, Council has spent some time gathering

evidence-based information in order to respond to the NSW

Government’s ‘Fit for the Future’ local government reform process.

We remain opposed to one council and continue to be committed

to a strong and independent Pittwater Council, providing you with

local representation and delivery of local services on the existing

boundaries. It is now time for you to have your say.

The Your Pittwater. Your say brochure providing information about

‘Fit for the Future’ and Council’s response is available online at

pittwater.nsw.gov.au/reform. From next week you can get a copy

at our libraries and customer service centres. By mid May every

Pittwater home, ratepayer and business will receive a copy in

the mail.

Your say is an integral part of this process. You can do this by:


information stalls.



3 May at Winnererremy Bay, Mona Vale where you can chat

with myself or my fellow Councillors.


6.30–8.30pm.


Good luck to all the participants in the Palm2Palm ride tomorrow.

To get in touch with me personally, contact my offi ce on 9970

1104, email me at Jacqueline_Townsend@pittwater.nsw.gov.au

or via Twitter at @J_Townsend_Pitt

COUNCIL AND COMMITTEE MEETINGS

The next Council meeting will be held on Monday 4 May from 6.30pm at Mona Vale Memorial Hall. The next Development Unit Meeting is on Thursday 7 May from 9am. View agendas at

www.pittwater.nsw.gov.au or Council’s customer service centres and libraries at Mona Vale and Avalon Beach before the meeting.

WHAT’S ON

THERE WILL NEVER BE A MORE

CRITICAL TIME TO HAVE YOUR SAY.

All Pittwater residents will soon receive an information

pack on Pittwater Council’s response to the NSW

Government’s ‘Fit For The Future’ program.

After comprehensive research and rigorous analysis,

Pittwater can confi rm it is completely sustainable and

‘Fit For The Future’ in its current form and structure, but

has included three options for residents to consider:

OPTION 1: No merger – Pittwater to maintain the status

quo without any boundary changes.

OPTION 2: Greater Pittwater/Greater Manly – splitting

Warringah and creating two councils of approximately

equal population size.

OPTION 3: Single Council – comprising the current areas

of Pittwater, Warringah and Manly.

All residents are strongly encouraged to review this information

and have your say by 5 June 2015. The pack can also be

accessed via our website www.pittwater.nsw.gov.au/reform

Give us your feedback via the online survey.

Councillors will be available to answer questions at our

display at Pittwater’s Food and Wine Fair at Winnereremy

Bay on Sunday 3 May.

Informative pop-up displays will be set up at Pittwater

Council’s customer service centres and libraries in Mona

Vale and Avalon.

A public meeting will be held on 19 May at the Pittwater

RSL in Mona Vale, 6.30–8.30pm. Please RSVP by 15 May

at www.pittwater.nsw.gov.au/rsvp

VEGETATION CLEAN-UP

Council will be providing a vegetation clean-up

service to deal with trees and vegetation.

Please leave vegetation that cannot fit in

the green bin in manageable bundles on

the kerbside. This collection may take some

weeks and may involve a number of separate

collections.

GARBAGE SERVICES

These will be running as normal. If trucks

are unable to access your street for safety

reasons, please leave your bin out and it

will be collected at the first opportunity.

Council will continue to provide updates via

its website at www.pittwater.nsw.gov.au and

social media.

STORM UPDATE

Pittwater has experienced significant damage

due to recent storms. Our first priority is to

deal with safety issues. Useful contacts are:

SES Emergency: 132 500

for property damage on private land

for trees on private land causing damage

Ausgrid Emergency: 131 388

for electrical wires down

Pittwater Council: 9970 1111

trees on public land that are posing a risk

to safety

flooding as a result of drainage issues

on public land

damage to public buildings or

Council infrastructure

ENVIRONMENT

Turimetta community planting day on tomorrow from 9am–12 noon!

Meet at main beach track above Turimetta Beach (opp. 58 Narrabeen

Park Parade). Tools, morning tea and training provided. Supported by

NSW Environmental Trust. Enquiries: 0417 040 945.

9970 1111

www.pittwater.nsw.gov.au

pittwater_council@pittwater.nsw.gov.au

Pittwater Council

I Love Pittwater

@aboutpittwater

@pittwatercouncil

For event details visit www.pittwater.nsw.gov.au/all_events

Why not add your community event to our website too!

ABOUT PITTWATER

SATURDAY 25 APRIL 2015

HERITAGE FESTIVAL

A photographic display of honour

rolls will be at Mona Vale Library from

4 to 17 May. Honour rolls were often

the first type of memorial erected to

honour those who enlisted in WW1.

Enquiries: 9970 1600.

DOG BEHAVIOUR WORKSHOP

Does your dog have behaviour issues?

Join a free session with pet expert Dr

Kersti Seksel on Wednesday 13 May,

6.30–8.30pm at Pittwater Rugby

Park, Warriewood.

Bookings essential: 9970 1194.

ANZAC DAY

Commemorations will be held across

Pittwater today. March from Pittwater

Park and 11am memorial service at Palm

Beach RSL. March from Avalon Public

School and commemoration service

at 11.55am at Bowling Green Lane War

Memorial. Contact RSL for details.

PALM BEACH MARKET

Last market before spring, tomorrow!

Head to our Council stall to check

that your swimming pool complies

with recent legislation or browse over

90 stalls with fashion, homewares,

jewellery and gourmet food. 9am–3pm

at Governor Phillip Park, Beach Road.

Wet weather line: 9970 1690.

WATERCRAFT SALE

Interested in purchasing a dinghy?

Pittwater Council’s Watercraft Sale

is on Saturday 2 May from 8am at

Rowland Reserve, Bayview. Sealed bids

placed and will be announced from

10am with the highest offer accepted.

Call 9970 1222 or visit

www.pittwater.nsw.gov.au/all_events

LITERARY LUNCH

Join a literary lunch with author and

forensic psychologist Anne Buist

at Mona Vale Library on Thursday

7 May from 12 noon–1.30pm. Anne

will discuss her psychological thriller

Medea’s Curse. Cost $8.

Bookings essential: 9970 1600.

Cr Jacqui Townsend

9970 1111

pittwater.nsw.gov.au

pittwater_council@pittwater.nsw.gov.au

pittwatercouncil

aboutPittwater

Pittwater Council

I Love Pittwater

Pittwater is online at pittwater.nsw.gov.au

Saturday 25 April 2015

about Pittwater

CLIENT PROOF Leonard Holt Robb ph: (02) 9698 5266 fax: (02) 9699 2433

Please proof your advertisement thoroughly and advise us

of your approval as soon as possible via eziSuite, email or fax.

The final responsibility for the accuracy of your advertisement

content and placement details rests with you, our valued client.

LHR will not be held responsible for any errors or for liability

under the Trade Practices Act.

Signed:

Date/Time:

Publication:

Manly Daily

Insertion Date: Sat 25/4/15

Section/Sort:

EGN

Ad Size

(DepthxWidth):

M12x6

Size (DxW):

38 x 26.2cm

Key Number: 45109

Account Exec:

Alexandra

Operator:

Proofread by:

WHAT’S ON

Watercraft sale

Interested in purchasing a dinghy? Pittwater

Council’s Watercraft Sale is on Saturday 2 May

from 8am at Rowland Reserve, Bayview. Sealed

bids placed and will be announced from 10am

with the highest offer accepted. Call 9970 1222

or visit pittwater.nsw.gov.au/all_events

Heritage Festival

A photographic display of honour rolls will be at

Mona Vale Library from 4 to 17 May. Honour

rolls were often the fi rst type of memorial

erected to honour those who enlisted in WW1.

Enquiries: 9970 1600.

Dog behaviour workshop

Does your dog have behaviour issues? Join a

free session with pet expert Dr Kersti Seksel on

Wednesday 13 May, 6.30–8.30pm at Pittwater

Rugby Park, Warriewood. Bookings essential:

9970 1194.

Environment

Turimetta community planting day on tomorrow

from 9am–12 noon! Meet at main beach track

above Turimetta Beach (opp. 58 Narrabeen Park

Parade). Tools, morning tea and training

provided. Supported by NSW Environmental

Trust. Enquiries: 0417 040 945.

GENERAL NOTICES

Storm update

Pittwater has experienced signifi cant damage due to recent storms.

Our fi rst priority is to deal with safety issues. Useful contacts are:

SES Emergency 132 500



Ausgrid Emergency 131 388


Pittwater Council 9970 1111




Vegetation clean-up

Council will be providing a vegetation clean-up service to deal with trees

and vegetation. Please leave vegetation that cannot fi t in the green bin in

manageable bundles on the kerbside. This collection may take some

weeks and may involve a number of separate collections.

Garbage services

These will be running as normal. If trucks are unable to access your

street for safety reasons, please leave your bin out and it will be

collected at the fi rst opportunity.

Council will continue to provide updates via its website at

pittwater.nsw.gov.au and social media.

Your Pittwater.

Your say.

Have

your say

by 5 June

There will never be a more critical time to have your say.

All Pittwater residents will soon receive an information pack on Pittwater

Council’s response to the NSW Government’s ‘Fit For The Future’ program.

After comprehensive research and rigorous analysis, Pittwater can confi rm it is

completely sustainable and ‘Fit For The Future’ in its current form and structure,

but has included three options for residents to consider:


boundary changes.


two councils of approximately equal population size.


Warringah and Manly.

All residents are strongly encouraged to review this information and have your

say by 5 June 2015. The pack can also be accessed via our website pittwater.

nsw.gov.au/reform. Give us your feedback via the online survey.

Councillors will be available to answer questions at our display at Pittwater’s

Food and Wine Fair at Winnereremy Bay on Sunday 3 May.

Informative pop-up displays will be set up at Pittwater Council’s customer

service centres and libraries in Mona Vale and Avalon.

A public meeting will be held on 19 May at the Pittwater RSL in Mona Vale,

6.30–8.30pm. Please RSVP by 15 May at pittwater.nsw.gov.au/rsvp

Palm Beach market

Last market before spring, tomorrow! Head to our

Council stall to check that your swimming pool

complies with recent legislation or browse over

90 stalls with fashion, homewares, jewellery and

gourmet food. 9am–3pm at Governor Phillip Park,

Beach Road. Wet weather line: 9970 1690.

For event details visit pittwater.nsw.gov.au/all_events

Why not add your community event to our website too!

MAYOR’S

COLUMN

Literary lunch

Join a literary lunch with author and forensic

psychologist Anne Buist at Mona Vale Library on

Thursday 7 May from 12 noon–1.30pm. Anne

will discuss her psychological thriller Medea’s

Curse. Cost $8. Bookings essential: 9970 1600.

Council and Committee Meetings

The next Council meeting will be held on Monday 4 May from 6.30pm

at Mona Vale Memorial Hall. The next Development Unit Meeting is on

Thursday 7 May from 9am. View agendas at pittwater.nsw.gov.au or

Council’s customer service centres and libraries at Mona Vale and

Avalon Beach before the meeting.

ANZAC Day

Commemorations will be held across Pittwater

today. March from Pittwater Park and 11am

memorial service at Palm Beach RSL. March

from Avalon Public School and commemoration

service at 11.55am at Bowling Green Lane

War Memorial. Contact RSL for details.

Public meeting

Council’s Draft Delivery Program & Budget 2015–2019 is on

exhibition until Friday 22 May. A public meeting will be held at

6.30pm on Wednesday 13 May at the Coastal Environment

Centre, North Narrabeen. To RSVP phone 9970 1224.

Enquiries: 9970 1306.

Visit pittwater.nsw.gov.au/exhibition

The past week has been a tough one across NSW with the storm

hitting Pittwater hard. As you know the State Government has

declared Pittwater a natural disaster zone and you just have to

look at the impact to understand why. I would like to sincerely

thank all emergency service crews, our volunteers and Council

staff who banded together to attend emergencies and begin the

enormous clean-up. The neighbours who pitched in to assist

each other demonstrates the goodwill amongst us. Council is

coordinating a disaster clean-up plan. Details are on our website.


The courage and mateship shown in that war and in all subsequent

wars and military efforts underpins us as Australians. I’d like to


who continue to battle the effects of war. To the RSL, Legacy

and other volunteers who give their valued support – thank you.

Lest we forget.

As you are aware, Council has spent some time gathering

evidence-based information in order to respond to the NSW

Government’s ‘Fit for the Future’ local government reform process.

We remain opposed to one council and continue to be committed

to a strong and independent Pittwater Council, providing you with

local representation and delivery of local services on the existing

boundaries. It is now time for you to have your say.

The Your Pittwater. Your say brochure providing information about

‘Fit for the Future’ and Council’s response is available online at

pittwater.nsw.gov.au/reform. From next week you can get a copy

at our libraries and customer service centres. By mid May every

Pittwater home, ratepayer and business will receive a copy in

the mail.

Your say is an integral part of this process. You can do this by:


information stalls.



3 May at Winnererremy Bay, Mona Vale where you can chat

with myself or my fellow Councillors.


6.30–8.30pm.


Good luck to all the participants in the Palm2Palm ride tomorrow.

To get in touch with me personally, contact my offi ce on 9970

1104, email me at Jacqueline_Townsend@pittwater.nsw.gov.au

or via Twitter at @J_Townsend_Pitt

MAYOR’S

C O L U M N

The past week has been a tough one across

NSW with the storm hitting Pittwater hard.

As you know the State Government has declared

Pittwater a natural disaster zone and you just have

to look at the impact to understand why. I would

like to sincerely thank all emergency service crews,

our volunteers and Council staff who banded

together to attend emergencies and begin the

enormous clean-up. The neighbours who pitched

in to assist each other demonstrates the goodwill

amongst us. Council is coordinating a disaster

clean-up plan. Details are on our website.

Today we reflect on the ANZACS who went to

fight 100 years ago. The courage and mateship

shown in that war and in all subsequent wars and

military efforts underpins us as Australians. I’d

like to reflect on the war widows, their families

and all returned personnel who continue to battle

the effects of war. To the RSL, Legacy and other

volunteers who give their valued support – thank

you. Lest we forget.

As you are aware, Council has spent some time

gathering evidence-based information in order

to respond to the NSW Government’s ‘Fit for

the Future local government reform process. We

remain opposed to one council and continue to be

committed to a strong and independent Pittwater

Council, providing you with local representation

and delivery of local services on the existing

boundaries. It is now time for you to have your say.

The Your Pittwater. Your say brochure providing

information about ‘Fit for the Future’ and

Council’s response is available online at

www.pittwater.nsw.gov.au/reform. From next

week you can get a copy at our libraries and

customer service centres. By mid May every

Pittwater home, ratepayer and business will

receive a copy in the mail.

Your say is an integral part of this process.

You can do this by:

Completing the online community survey or

at one of our information stalls.

Participating in the telephone survey if you’re called.

Drop by the Council stall at our Food & Wine

Fair next Sunday, 3 May at Winnererremy Bay,

Mona Vale where you can chat with myself or

my fellow Councillors.

Attend our public meeting at Pittwater RSL,

19 May, 6.30–8.30pm.

Or phone or email your Councillors with your say.

Good luck to all the participants in the

Palm2Palm ride tomorrow.

To get in touch with me personally,

contact my office on 9970 1104, email me

at Jacqueline_Townsend@pittwater.nsw.gov.au

or via Twitter at @J_Townsend_Pitt

Cr Jacqui Townsend

Cr Jacqui Townsend

9970 1111

pittwater.nsw.gov.au

pittwater_council@pittwater.nsw.gov.au

pittwatercouncil

aboutPittwater

Pittwater Council

I Love Pittwater

Pittwater is online at pittwater.nsw.gov.au

Saturday 25 April 2015

about Pittwater

CLIENT PROOF Leonard Holt Robb ph: (02) 9698 5266 fax: (02) 9699 2433

Please proof your advertisement thoroughly and advise us

of your approval as soon as possible via eziSuite, email or fax.

The final responsibility for the accuracy of your advertisement

content and placement details rests with you, our valued client.

LHR will not be held responsible for any errors or for liability

under the Trade Practices Act.

Signed:

Date/Time:

Publication:

Manly Daily

Insertion Date: Sat 25/4/15

Section/Sort:

EGN

Ad Size

(DepthxWidth):

M12x6

Size (DxW):

38 x 26.2cm

Key Number: 45109

Account Exec:

Alexandra

Operator:

Proofread by:

WHAT’S ON

Watercraft sale

Interested in purchasing a dinghy? Pittwater

Council’s Watercraft Sale is on Saturday 2 May

from 8am at Rowland Reserve, Bayview. Sealed

bids placed and will be announced from 10am

with the highest offer accepted. Call 9970 1222

or visit pittwater.nsw.gov.au/all_events

Heritage Festival

A photographic display of honour rolls will be at

Mona Vale Library from 4 to 17 May. Honour

rolls were often the fi rst type of memorial

erected to honour those who enlisted in WW1.

Enquiries: 9970 1600.

Dog behaviour workshop

Does your dog have behaviour issues? Join a

free session with pet expert Dr Kersti Seksel on

Wednesday 13 May, 6.30–8.30pm at Pittwater

Rugby Park, Warriewood. Bookings essential:

9970 1194.

Environment

Turimetta community planting day on tomorrow

from 9am–12 noon! Meet at main beach track

above Turimetta Beach (opp. 58 Narrabeen Park

Parade). Tools, morning tea and training

provided. Supported by NSW Environmental

Trust. Enquiries: 0417 040 945.

GENERAL NOTICES

Storm update

Pittwater has experienced signifi cant damage due to recent storms.

Our fi rst priority is to deal with safety issues. Useful contacts are:

SES Emergency 132 500



Ausgrid Emergency 131 388


Pittwater Council 9970 1111




Vegetation clean-up

Council will be providing a vegetation clean-up service to deal with trees

and vegetation. Please leave vegetation that cannot fi t in the green bin in

manageable bundles on the kerbside. This collection may take some

weeks and may involve a number of separate collections.

Garbage services

These will be running as normal. If trucks are unable to access your

street for safety reasons, please leave your bin out and it will be

collected at the fi rst opportunity.

Council will continue to provide updates via its website at

pittwater.nsw.gov.au and social media.

Your Pittwater.

Your say.

Have

your say

by 5 June

There will never be a more critical time to have your say.

All Pittwater residents will soon receive an information pack on Pittwater

Council’s response to the NSW Government’s ‘Fit For The Future’ program.

After comprehensive research and rigorous analysis, Pittwater can confi rm it is

completely sustainable and ‘Fit For The Future’ in its current form and structure,

but has included three options for residents to consider:


boundary changes.


two councils of approximately equal population size.


Warringah and Manly.

All residents are strongly encouraged to review this information and have your

say by 5 June 2015. The pack can also be accessed via our website pittwater.

nsw.gov.au/reform. Give us your feedback via the online survey.

Councillors will be available to answer questions at our display at Pittwater’s

Food and Wine Fair at Winnereremy Bay on Sunday 3 May.

Informative pop-up displays will be set up at Pittwater Council’s customer

service centres and libraries in Mona Vale and Avalon.

A public meeting will be held on 19 May at the Pittwater RSL in Mona Vale,

6.30–8.30pm. Please RSVP by 15 May at pittwater.nsw.gov.au/rsvp

Palm Beach market

Last market before spring, tomorrow! Head to our

Council stall to check that your swimming pool

complies with recent legislation or browse over

90 stalls with fashion, homewares, jewellery and

gourmet food. 9am–3pm at Governor Phillip Park,

Beach Road. Wet weather line: 9970 1690.

For event details visit pittwater.nsw.gov.au/all_events

Why not add your community event to our website too!

MAYOR’S

COLUMN

Literary lunch

Join a literary lunch with author and forensic

psychologist Anne Buist at Mona Vale Library on

Thursday 7 May from 12 noon–1.30pm. Anne

will discuss her psychological thriller Medea’s

Curse. Cost $8. Bookings essential: 9970 1600.

Council and Committee Meetings

The next Council meeting will be held on Monday 4 May from 6.30pm

at Mona Vale Memorial Hall. The next Development Unit Meeting is on

Thursday 7 May from 9am. View agendas at pittwater.nsw.gov.au or

Council’s customer service centres and libraries at Mona Vale and

Avalon Beach before the meeting.

ANZAC Day

Commemorations will be held across Pittwater

today. March from Pittwater Park and 11am

memorial service at Palm Beach RSL. March

from Avalon Public School and commemoration

service at 11.55am at Bowling Green Lane

War Memorial. Contact RSL for details.

Public meeting

Council’s Draft Delivery Program & Budget 2015–2019 is on

exhibition until Friday 22 May. A public meeting will be held at

6.30pm on Wednesday 13 May at the Coastal Environment

Centre, North Narrabeen. To RSVP phone 9970 1224.

Enquiries: 9970 1306.

Visit pittwater.nsw.gov.au/exhibition

The past week has been a tough one across NSW with the storm

hitting Pittwater hard. As you know the State Government has

declared Pittwater a natural disaster zone and you just have to

look at the impact to understand why. I would like to sincerely

thank all emergency service crews, our volunteers and Council

staff who banded together to attend emergencies and begin the

enormous clean-up. The neighbours who pitched in to assist

each other demonstrates the goodwill amongst us. Council is

coordinating a disaster clean-up plan. Details are on our website.


The courage and mateship shown in that war and in all subsequent

wars and military efforts underpins us as Australians. I’d like to


who continue to battle the effects of war. To the RSL, Legacy

and other volunteers who give their valued support – thank you.

Lest we forget.

As you are aware, Council has spent some time gathering

evidence-based information in order to respond to the NSW

Government’s ‘Fit for the Future’ local government reform process.

We remain opposed to one council and continue to be committed

to a strong and independent Pittwater Council, providing you with

local representation and delivery of local services on the existing

boundaries. It is now time for you to have your say.

The Your Pittwater. Your say brochure providing information about

‘Fit for the Future’ and Council’s response is available online at

pittwater.nsw.gov.au/reform. From next week you can get a copy

at our libraries and customer service centres. By mid May every

Pittwater home, ratepayer and business will receive a copy in

the mail.

Your say is an integral part of this process. You can do this by:


information stalls.



3 May at Winnererremy Bay, Mona Vale where you can chat

with myself or my fellow Councillors.


6.30–8.30pm.


Good luck to all the participants in the Palm2Palm ride tomorrow.

To get in touch with me personally, contact my offi ce on 9970

1104, email me at Jacqueline_Townsend@pittwater.nsw.gov.au

or via Twitter at @J_Townsend_Pitt

BOOKINGS ESSENTIAL!

Online: www.pittwater.nsw.gov.au/cecbookings

In person: Coastal Environment Centre, Lake Park Road, North Narrabeen

Phone: 1300 000 232 (Reception - Option 1)

SATURDAY 21 ST S E P T E M B E R , 1 0 A M - 1 P M

COASTAL ENVIRONMENT CENTRE,

PELICAN PATH, LAKE PARK RD, NORTH NARRABEEN

FREE WORKSHOP

Learn the secrets of successful grant writing!

Writing successful grants and funding applications is

a skill that can be learned, and we may be able to help.

This workshop is an ideal, practical guide to grant writing

for anyone seeking supplementary funding for projects

by applying for grants.

This is a practical step-by-step workshop where grants

from both the public and private sector will be assessed.

Bring your ideas for projects or applications currently in

development and have them assessed by ‘the grants guy‘-

facilitator Keith Whelan.

We will focus on environment and sustainability grants,

but the skills are transferable to any sector.

COMMUNITY

ENVIRONMENT

GRANT WRITING WORKSHOP

SAUSAGE SIZZLE

LIVE MUSIC

FREE FACE PAINTING

Pre-loved items, bargains and

treasures to be found:

Books, jewellery and household

goods

Designer and vintage fashion

Baby goods and clothes

Boat equipment and more!

Book a stall online at pittwater.nsw.gov.au

or by calling 9970 1194. Stall registration

proceeds go to Boomerang Bags Avalon,

visit Boomerangbags.org

SATURDAY 18 TH APRIL

8AM – 2PM

DUNBAR PARK, AVALON

C O M M U N I T Y

C A R B O O T S A L E

Bookings are essential, please call 9970 1194 or

email eceducation_team@pittwater.nsw.gov.au

WEDNESDAY 6 TH MAY

10AM – 12:30PM

KIMBRIKI ECO HOUSE GARDEN, TERREY HILLS

FREE WORKSHOP

COMPOSTING

& ECO-LIVING WORKSHOP

This hands-on workshop will show you how small,

positive changes can have a significant impact on

our environment.

Morning tea will be provided

Includes a FREE compost bin or worm farm for

all Pittwater Council residents who attend.

Call 9970 1600 and

reserve your seat today.

WWW.PITTWATER.NSW.GOV.AU/LIBRARY

MONA VALE LIBRARY

MONA VALE LIBRARY

B O O K I N G S

ESSENTIAL!

THURSDAY 7 TH MAY, 12PM - 1:30PM

MONA VALE LIBRARY, 1 PARK STREET, MONA VALE

$8 ADULTS $6 CONCESSION

LITERARY LUNCHEON

WITH ANNE BUIST

pittwater.nsw.gov.au/library

LITERARY LUNCHEON

WITH Anne Buist

Date:

Thursday 7 May

Time:

12 - 1.30pm

Venue:

Mona Vale Library

1 Park Street, Mona Vale

Cost:

$8 Adults

$6 Concession

RSVP:

Bookings essential!

Call 9970 1600 and reserve your

seat today.

Thursday 7 May

Join us for a literary luncheon with Anne Buist, author of the

psychological thriller Medea’s Curse.

Professor Anne Buist has had over 25 years of experience working in

forensic psychiatry on cases of kidnapping, infanticide and murder. The

novel is set in Melbourne and it draws on her long experience in the field.

Mona Vale Library

Mona Vale Library

Join us for a literary

luncheon with Anne Buist,

author of the psychologist

thriller Medea’s Curse.

Professor Anne Buist has had

over 25 years of experience

working in forensic psychiatry

on cases of kidnapping,

infanticide and murder. The

novel is set in Melbourne and

it draws on her long experience

in the field.

P I T T WAT E R

B U S H C A R E

JOIN US AND GET INVOLVED!

www.pittwater.nsw.gov.au

B E C O M E A P I T T W A T E R

BUSHCARE VOLUNTEER

The Pittwater Bushcare Program started

in 1992. There are now more than 220

registered Bushcare volunteers caring for

over 40 bushland reserves within Pittwater.

Another 400+ volunteers regularly

participate in Bushcare events such as

‘Asparagus Fern Out Day’, ‘Bushcare’s

Major Day Out’ and planting events such

as National Tree Day.

ABOUT THE

PITTWATER

B U S H C A R E

PROGRAM

P I T T WAT E R

B U S H C A R E

Do you need more information?

Phone: 02 9970 1367

Email: bushcare@pittwater.nsw.gov.au


STRATEGY OBJECTIVE DESCRIPTION OF WORK

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

Traffic &

Transport

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

To create an active transport connectivity network

(including roads, pathways, cycle ways)

Parkland Road Mona Vale

Road Rehabilitation

Parklands Road Maxwell Street

to Samuel Street

Mona Vale Footpath

Retaining walls/Bank

Stability Protection

Riviera Avenue Avalon

Road Rehabilitation

Roads 2 Recovery Road

Resurfacing

Robertson Road Newport

Road Rehabilitation

PROJECTED

TOTAL

BUDGET

COUNCIL

FUND

(INCLUDE SRV)

S94

FUNDED

PROJECTS

OTHER

CONTRIBS.

LOAN

FUNDS

GRANT

FUNDS

150,000 150,000 0 0 0 0

100,000 100,000 0 0 0 0

47,000 0 0 0 47,000 0

100,000 100,000 0 0 0 0

287,000 0 0 0 0 287,000

65,000 65,000 0 0 0 0

RTA Funding Road Component 26,000 0 0 0 0 26,000

RTA Funding Road

Supplementary Component

RTA Funding Traffic Signs

& Linemarking

Samuel Street/Cabbage Tree

Road Bayview

Roundabout Contruction

Oliver Way Wangara St to Mona

Vale Rd Footpath

46,000 0 0 0 0 46,000

170,000 0 0 0 0 170,000

166,000 0 0 0 0 166,000

50,000 50,000 0 0 0 0

15,126,200

Pittwater Council Delivery Program

& Budget Report

the results

“The Delivery Program and Budget was well received and adopted by

Council June 15. Feedback from the community, staff and Council was

highly positive!

We appreciate the hard work and effort to get this over the line - the

effort by your team was exceptional. Even when faced with competing

pressures and deadlines, you were all great to work with. Thank you for

your support and expertise with having this plan completed.”

Pittwater Council Representative, 2015.

FINANCIALS

LEADING AN EFFECTIVE

& COLLABORATIVE COUNCIL

KEY

DIRECTION

FIVE

INTEGRATED PLANNING AND REPORTING FRAMEWORK

Under the LOCAL GOVERNMENT Act, 1993, Section 406, The Director-General is to establish integrated planning and reporting guidelines to assist

Council’s with the preparation, development and review of, and the contents of, the community strategic plan, resourcing strategy, delivery program,

operational plan, community engagement strategy, annual report and state of the environment report of a council.

As a part of the Integrated Planning and Reporting Framework, Council’s under Section 403 of the LOCAL GOVERNMENT Act, 1993, must provide a

Resourcing Strategy outlining its long term strategies including those of a financial nature for the provision of resources required to implement Council’s

Community Strategic Plan.

The resourcing strategy is to include long-term financial planning (incorporating Council’s Revenue Policy), workforce management planning and asset

management planning.

REVENUE POLICY - 2015/2019

As a part of Council’s long-term financial planning and based on Regulation 201 of the LOCAL GOVERNMENT (GENERAL) REGULATION, Council must

provide an annual statement of its revenue policy.

In summary, the statement of council’s revenue policy for 2015/16 includes the following:

A statement containing a detailed estimate of the council’s income

A statement of the types of fees proposed to be charged by the

and expenditure (Financial Statements)

council (Fees and Charges Statement)

A statement with respect to each ordinary rate and each special rate A statement of the council’s proposed pricing methodology for determining

proposed to be levied (Rating Statement)

the prices of goods and approved fees (Council’s Pricing Structure)

A statement with respect to each charge proposed to be levied

A statement of the amounts of any proposed borrowings (External

(Charges Statement)

Borrowings Statement)

Council’s statements with respect to its obligations under the above Local Government Act and Regulations are contained within Section 2 – Financials

of this Delivery Program.

2015/2016 ESTIMATES

The 2015/16 Summary of Results:

Operating Result before capital amounts of $1,200,792

Total Cash & Investments as at 30 June 2015 of $39,210,000.

Consolidated Result of $50,439 (incorporating Capital Expenditure

Residential Rate in Dollar ($) 0.2024%

Program and Transfers to and from Reserves)

Domestic Waste Charge $580

Capital Works Program of $26,862,900

Projected Debt Service Ratio 3.57%

Asset Maintenance program of $13,080,322

FINANCIAL PROJECTIONS

General financial projections for the 2015/2016 to 2018/2019 years have been incorporated into this Delivery Program for the operating, consolidated

financial and cash flow statements and the Balance Sheet.

The information and assumptions used in all financial projections were the best available at the time of preparation of information.

KEY PERFORMANCE INDICATORS

MEASURE

TARGET

GHG Emissions

1% reduction of GHG Emissions in Council operations

Number of Delivery Program Actions completed as scheduled 95% of all Delivery Program actions completed

Arrears for rate payments per year 34

5% arrears for rate payment per year

IT system operating in excess of 98% of available time to

IT system availability to public and staff

public and staff

Quarterly & Annual Financial Reports on time

100% of financial reports completed on time

Statutory Reports completed on time

100% of statutory reports completed on time

90% of relevant staff involved in emergency management

Preparedness for disaster and emergencies

trained for emergency response

22

96

2015-2016

CAPITAL IMPROVEMENT PROJECTS

KEY DIRECTION 1: SUPPORTING & CONNECTING OUR COMMUNITY

CAPITAL

IMPROVEMENT

PROGRAM

Overview

OUR STRATEGIC DIRECTION

OVERVIEW

Council’s Pittwater Delivery Program and Budget continues to be structured as per Pittwater’s 2025 Strategic Framework of 12 strategies under five key directions.

2025 Framework

These are as follows:

PITTWATER’S 2025 STRATEGIC FRAMEWORK

VISION

To To To be be be a a vibrant vibrant sustainable community of of connected villages inspired by by by bush, bush, beach beach and and water

water

TO BE A VIBRANT SUSTAINABLE COMMUNITY OF CONNECTED

VISION

VILLAGES INSPIRED BY BUSH, BEACH AND WATER

KEY

Supporting &

& Valuing Valuing & & Caring

Caring

Enhancing Our

Our

Integrating

Leading an

an an

Leading an

Connecting Supporting our

& Valuing

our for for our our Natural

& Caring Enhancing

Natural Working Working &

Our Integrating

our our Built

Built Effective DIRECTION

KEY

Effective &

Connecting Community

our for Environment

our Natural Working

DIRECTION

Learning

Learning

& Environment

our Built

Collaborative

Community Environment

Learning

Environment

Council

STRATEGY

STRATEGY

Building

Building

Communities

Communities

Building

Communities

Recreational

Recreational

Management Recreational

Management

Management

Traffic Traffic &

&

Transport

Traffic Transport

&

Transport

Catchment

Catchment

Management Catchement

Management

Management

Flora Flora & & Fauna

Fauna

Management

Management

Flora & Fauna

Beach Beach & & Coastal

Coastal

Beach Management

Management

& Coastal

Management

Community

Community

Community

Education Education &

&

Education Learning

Learning

&

Learning

Economic

Economic

Development

Development

Economic

Development

Land Land Use Use

Use &

&

Land Development

Development

Use &

Development

Town Town & & Village

Village

Town & Village

Corporate

Corporate

Corporate

Management

Management

Management

Disaster, Disaster, Emergency

Emergency

& & Risk Risk

Risk Disaster, Management

Management

Emergency

& Risk

Management

125

125

10

5

5


EXAMPLE

HEADING

FIRST EXAMPLE

SUB-HEADING

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Agnima dolest, corit eatetus aersperum untios aperias ius, untio et

aut essi temporporum re aute inum dolore veriorrovit que omnis

ratibus, que ex eium sinus volupta tiorepr ateceptae. Me sentiunt.

nonsedi psanti ut erat.

SECOND EXAMPLE

SUB-HEADING

Nequi quibeatibus re, elicae nes eria quatur?Ga. Delitiunt.

Porem volbnluj uptae pero quunt, te vella doluptatur as

que neceptio consed qui occum nima cus mo eosanihit

adiciur?

Agnima dolest, corit eatetus aersperum untios aperias

ius, untio et aut essi temporporum re aute inum dolore

P I TTWA TER

veriorrovit que omnis ratibus, que ex eium sinus

volupta tiorepr ateceptae. Me sentiunt.

Me labo. Ovitati onsecae cus vo

FOR MORE INFORMATION

WWW.PITTWATER.NSW.GOV.AU/ENLIVEN

02 9997 7011

Pittwater Council

Enliven Pittwater Style Guidelines & Collateral

the brief

Develop a style guidline to assist Pittwater Council creative

users in executing ongoing and consistent Enliven Pittwater

Campaign collateral and develop an invite to demonstrate

these guidelines in action.

THE ENLIVEN VOICE

THE ENLIVEN VOICE SHOULD EMBODY THE VISION OF THE PEOPLE

BEHIND THE BRAND AND EXPRESS THE CAMPAIGN OBJECTIVES IN

A STYLE THAT RESONATES WITH TARGET AUDIENCES.

It builds trust, evokes an experience and provides an open forum that encourages the community to participate

and share their ideas. The Enliven voice is further supported by the campaign brand attributes and imagery.

THE ENLIVEN LOGO

EXAMPLES

KEY WORDS

SUPPORT

NETWORK

REVITALISE

PRIMARY Horizontal Short

PROMOTE

BUILD

CONNECT

ENHANCE

COLLABORATE

EMBRACE

PIT T WA T E R

Highlight Singular Highlight (see page 7)

19˚ Angle Block Asset (see page 11)

Heading (see page 7)

Sub-Heading (see page 7)

Divider Asset (see page 11)

Body Copy (see page 7)

19˚ Angle Image Box (see page 11)

ENGAGE

EMBRACE

ENCOURAGE

INSPIRE

INJECT

PARTNER

EXPERIENCE

BOOST

EXPRESS

DESIGN

IDENTIFY

IMPROVE

ENLIVEN

SECONDARY Vertical

SECONDARY Horizontal Long

Enliven Pittwater is an initiative of the Pittwater Council undertaken to

energise the region, bringing businesses and community closer together.

Pull-out (see page 7)

P I TTWA TER

P ITT WA TER

P I TTWA TER CAMPAIGN GUIDELINES

The Enliven Pittwater Logotype has been developed to visualise this energy

and vibrance and represent the region being enlivened.

The Horizontal Short Logo is to be used primarily. The secondary logos can

be used to suit layout, if needed.

05

P I TTWA TER CAMPAIGN GUIDELINES

Logo (see page 5)

12

P I TTWA TER

CAMPAIGN GUIDELINES

04

IMAGERY

STYLE OF CAMPAIGN IMAGERY

NATURAL LIGHTING

UNSTAGED

DYNAMIC

URBAN

VIBRANT

FRESH

SOFT FOCUS

ACTIVE

Enliven Pittwater imagery should reflect everyday, collaborative

scenarios (outdoor, social, events, experiences) that include strong,

vibrant tones. Imagery should be modern, natural and unstaged,

relatable and reflective of target audiences’ interests.

Consider images with motion blur and soft focus photography to

promote depth and add movement.

Image perspective can take two approaches, wide camera

angle or alternatively, zoomed in on an aspect of the image to

create an abstract visual.

Imagery should be inviting and create an engaging

experience for the audience.

P I TTWA TER

CAMPAIGN GUIDELINES

09


Health Promotion, Northern Sydney Local Health District

‘Mini Moves’ Early Childhood Education Resource

the results

Teachers and children have positively received the resource

including its strong, eye-catching design and unique approach

to educating children. In addition, further Local Health Districts

have also expressed their interest in attaining resources to

distribute in their area. Stay tuned for further results to come.


P&G About Balance School

Program

the results

674,400 sponsor samples distributed to students in 2013.


The program reached 836,464 students from 2,273


schools in 2013 (74% school penetration).

55% of students surveyed had purchased product as a


result of receiving a sample.

The program’s success saw the launch of the online


student competition, Indi-Fest, in 2011.


INDI-FEST

Online Student Competition

the results

• 1,726 entries.

• 14,717 votes.

• 196,063 page views.

• An average time of 5.24 minutes per site visit.


Clearasil Your Skin & You

School Program

the results

2,229 Schools involved in the Program.


3,610 Teachers involved in the Program.


Approximately 614,089 Year 7-9 Students


involved

in the Program.

250,000 product samples distributed


annually to

Students by Teachers.


Competition period 29th July – 6th September 2013. For full Terms & Conditions please see www.yourskinandyou.com/faceart. Entry open to enrolled high school students who are Australian residents. Promotion starts 9:00am (AEST) 29/7/2013 & closes

11:59pm (AEST) 6/9/2013. Prior to 11:59pm (AEST) 6/9/2013, eligible entrants must log on to www.yourskinandyou.com/faceart & upload an image of an original artwork they created in jpeg, gif & or png files (must be flat files no larger than 5MB). Entry

is validated by Promoter before being posted on website & Facebook and subjected to public voting process. School Winners receive a recognition certificate which will be mailed to the winner within 30 days. 1 National winner receives 1 Apple Mac Book

Pro valued at $1,999 for themselves and 1 Eckersley’s Art Pack valued at $1,000.00 for their school. 1 winner per State/Territory winners (other than the National Winner’s State/Territory) will each receive 1 Canon digital still camera valued at $449.00;

The school with most entries will receive 1 Eckersley’s Art Pack (valued at $1,500.00), 1 Winner chosen by the Promoter based on skill will receive 1 Canon digital still camera valued at $649.00. 6 Voter Winners will be drawn at random each week (1

each week) to win 1 VISA Prepaid Gift Card valued at $100.00. Winners & their winning schools will be notified by telephone & email & their name, school’s name & locality will be published on the website on 13/9/2013. Promoter is Reckitt Benckiser

(Australia) Pty Limited, ABN 17 003 274 655, of 44 Wharf Road, West Ryde NSW 2114. NSW Permit Number LTPS/13/02377. Permit Number ACT TP 13/01182.

Clearasil FaceArt Online Competition

the results

642 entries in 2011, up from 565 in 2010.


5,484 voters in 2011, up from 2,466 in 2010.


84,595 artwork views in 2011, up from 29,960 in


2010.

244,134 web page views in 2011, up from 159,112


in 2010.

MORE

PRIZES!

MORE

CHANCES OF

WINNING!


Dettol Healthy Habits

School Program

the results

650 schools registered in the Program (further


school interest placed on waiting list for 2016

resource allocation).

2,600 Dettol products distributed and currently


being used in School Australia-wide.

100,000 Parent Information Booklets distributed.


Wider media support by Dettol.


Kit Includes:

Lesson Summary Guide

A summary of the lessons offered as part of the Program

for each age group and topic. Includes appropriate stage,

content, key highlights and student outcomes.

Star Charts

Star charts for each grade which you can use in class

to track your students’ healthy habits progress.

Bathroom Posters

Bathroom posters for your school to remind students

about washing their hands.

USB Stick

A USB which has all the content, lesson plans, interactive activities,

posters and star charts as well as a certificate template that you

can award to your healthy habits star pupils. You can also copy

all items for all classes across your school.

We hope you find this kit helpful and enjoyable to teach your

students some great healthy habits and remember you can find

more information and resources at dettol.com.au/healthyhabits

Sponsored by


Oral-B® CrossAction TVC

the brief

Develop three creative concepts promoting

Oral-B’s NEW CrossAction, in partnership with

celebrity Michael Clarke, to be executed on

TVC and high-reach digital platforms.

the results

Stay tuned....


Oral-B® Power Oral Care

Testimonial TVC .

results

Ad recall - 16%


Likely to consider brand - 31%


Key Message Take Away


- Better cleaning of teeth - 34.4%

- Recommend by Dentists - 15.6%

- Better than other - 12.5%

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