TD Credentials_PowerPoint

td credentials

case studies

Government 

‘Distracted?’ Campaign 

the results 

97.6% thought the campaign had a memorable 

• 

message. 

Over 90% said it generated awareness. 

• 

Over 83% believe it is likely to change behaviors. 

• 

Additional funding received to roll out campaign to 

• 

target ‘Youths’ and ‘Parents.’

CDAT Secondary Alcohol 

Supply Campaign 

the results 

95.2% thought the campaign had a clear 

• 

message 

90.4% said it initiated conversation 

• 

80.4% believe it is likely to make a difference to 

• 

behaviour 

State Government Support for wider media 

• 

platforms 

‘Putting teen drinking laws to work’ - Grog Watch 

•

Pittwater Council Morning After Drinking Campaign 

the brief 

Develop a drink driving campaign that 

specifically targets morning after 

drivers, raises awareness of the 

dangers and initiates discussion. 

the strategy 

‘15,000 drivers blew over the legal 

driving limit between the hours of 5am 

and 1pm over the past five years’*, with 

this in mind TD developed a suite of 

key visuals aimed at prompting drivers 

to question ‘should/can I drive today?.’ 

TD adopted a tongue-in-cheek theme, 

playing on the idea of embracing the 

‘walk of shame.’ The positive direction 

was purposely used to reposition 

negative perceptions around this issue 

and give the audience the control to 

question their actions. 

*NSW Bureau of Crime Statistics and 

Research

Brisbane City Council 

TD Pitch Fictional Pitch Response

Pittwater Council Creative Templates . 

the results 

• 

Consistent delivery of the Pittwater Council brand to 

the market. 

• 

Positive community feedback and support. 

MONA VALE 

LIBRARY EXPO 

Bookings essential, please call 9970 1600. 

WWW.PITTWATER.NSW.GOV.AU/LIBRARY 

MONA VALE LIBRARY 


WIN A $100 

BOOK VOUCHER 

THURSDAY 28 TH MAY 

12PM - 2PM 


FREE ENTRY 

Drop-in to find out more about the things 

that interest you and have your questions 

answered by our friendly staff! 

Join the library 

Download an eBook 

Browse our new DVD’s 

Chill out and enjoy our space 

Children’s lego club, craft & storytelling 

Borrow a bestseller 

Learn about our Technology Centre 

GENERAL NOTICES 

Cr Jacqui Townsend 

9970 1111 

pittwater.nsw.gov.au 

pittwater_council@pittwater.nsw.gov.au 

pittwatercouncil 

aboutPittwater 

Pittwater Council 

I Love Pittwater 

Pittwater is online at pittwater.nsw.gov.au 

Saturday 25 April 2015 

about Pittwater 

CLIENT PROOF Leonard Holt Robb ph: (02) 9698 5266 fax: (02) 9699 2433 

Please proof your advertisement thoroughly and advise us 

of your approval as soon as possible via eziSuite, email or fax. 

The final responsibility for the accuracy of your advertisement 

content and placement details rests with you, our valued client. 

LHR will not be held responsible for any errors or for liability 

under the Trade Practices Act. 

Signed: 

Date/Time: 

Publication: 

Manly Daily 

Insertion Date: Sat 25/4/15 

Section/Sort: 

EGN 

Ad Size 

(DepthxWidth): 

M12x6 

Size (DxW): 

38 x 26.2cm 

Key Number: 45109 

Account Exec: 

Alexandra 

Operator: 

Proofread by: 

WHAT’S ON 

Watercraft sale 

Interested in purchasing a dinghy? Pittwater 

Council’s Watercraft Sale is on Saturday 2 May 

from 8am at Rowland Reserve, Bayview. Sealed 

bids placed and will be announced from 10am 

with the highest offer accepted. Call 9970 1222 

or visit pittwater.nsw.gov.au/all_events 

Heritage Festival 

A photographic display of honour rolls will be at 

Mona Vale Library from 4 to 17 May. Honour 

rolls were often the fi rst type of memorial 

erected to honour those who enlisted in WW1. 

Enquiries: 9970 1600. 

Dog behaviour workshop 

Does your dog have behaviour issues? Join a 

free session with pet expert Dr Kersti Seksel on 

Wednesday 13 May, 6.30–8.30pm at Pittwater 

Rugby Park, Warriewood. Bookings essential: 

9970 1194. 

Environment 

Turimetta community planting day on tomorrow 

from 9am–12 noon! Meet at main beach track 

above Turimetta Beach (opp. 58 Narrabeen Park 

Parade). Tools, morning tea and training 

provided. Supported by NSW Environmental 

Trust. Enquiries: 0417 040 945. 


Storm update 

Pittwater has experienced signifi cant damage due to recent storms. 

Our fi rst priority is to deal with safety issues. Useful contacts are: 

SES Emergency 132 500 

 

 

Ausgrid Emergency 131 388 

 

Pittwater Council 9970 1111 

 

 

 

Vegetation clean-up 

Council will be providing a vegetation clean-up service to deal with trees 

and vegetation. Please leave vegetation that cannot fi t in the green bin in 

manageable bundles on the kerbside. This collection may take some 

weeks and may involve a number of separate collections. 

Garbage services 

These will be running as normal. If trucks are unable to access your 

street for safety reasons, please leave your bin out and it will be 

collected at the fi rst opportunity. 

Council will continue to provide updates via its website at 

pittwater.nsw.gov.au and social media. 

Your Pittwater. 

Your say. 

Have 

your say 

by 5 June 

There will never be a more critical time to have your say. 

All Pittwater residents will soon receive an information pack on Pittwater 

Council’s response to the NSW Government’s ‘Fit For The Future’ program. 

After comprehensive research and rigorous analysis, Pittwater can confi rm it is 

completely sustainable and ‘Fit For The Future’ in its current form and structure, 

but has included three options for residents to consider: 

 

boundary changes. 

 

two councils of approximately equal population size. 

 

Warringah and Manly. 

All residents are strongly encouraged to review this information and have your 

say by 5 June 2015. The pack can also be accessed via our website pittwater. 

nsw.gov.au/reform. Give us your feedback via the online survey. 

Councillors will be available to answer questions at our display at Pittwater’s 

Food and Wine Fair at Winnereremy Bay on Sunday 3 May. 

Informative pop-up displays will be set up at Pittwater Council’s customer 

service centres and libraries in Mona Vale and Avalon. 

A public meeting will be held on 19 May at the Pittwater RSL in Mona Vale, 

6.30–8.30pm. Please RSVP by 15 May at pittwater.nsw.gov.au/rsvp 

Palm Beach market 

Last market before spring, tomorrow! Head to our 

Council stall to check that your swimming pool 

complies with recent legislation or browse over 

90 stalls with fashion, homewares, jewellery and 

gourmet food. 9am–3pm at Governor Phillip Park, 

Beach Road. Wet weather line: 9970 1690. 

For event details visit pittwater.nsw.gov.au/all_events 

Why not add your community event to our website too! 

MAYOR’S 

COLUMN 

Literary lunch 

Join a literary lunch with author and forensic 

psychologist Anne Buist at Mona Vale Library on 

Thursday 7 May from 12 noon–1.30pm. Anne 

will discuss her psychological thriller Medea’s 

Curse. Cost $8. Bookings essential: 9970 1600. 

Council and Committee Meetings 

The next Council meeting will be held on Monday 4 May from 6.30pm 

at Mona Vale Memorial Hall. The next Development Unit Meeting is on 

Thursday 7 May from 9am. View agendas at pittwater.nsw.gov.au or 

Council’s customer service centres and libraries at Mona Vale and 

Avalon Beach before the meeting. 

ANZAC Day 

Commemorations will be held across Pittwater 

today. March from Pittwater Park and 11am 

memorial service at Palm Beach RSL. March 

from Avalon Public School and commemoration 

service at 11.55am at Bowling Green Lane 

War Memorial. Contact RSL for details. 

Public meeting 

Council’s Draft Delivery Program & Budget 2015–2019 is on 

exhibition until Friday 22 May. A public meeting will be held at 

6.30pm on Wednesday 13 May at the Coastal Environment 

Centre, North Narrabeen. To RSVP phone 9970 1224. 


Visit pittwater.nsw.gov.au/exhibition 

The past week has been a tough one across NSW with the storm 

hitting Pittwater hard. As you know the State Government has 

declared Pittwater a natural disaster zone and you just have to 

look at the impact to understand why. I would like to sincerely 

thank all emergency service crews, our volunteers and Council 

staff who banded together to attend emergencies and begin the 

enormous clean-up. The neighbours who pitched in to assist 

each other demonstrates the goodwill amongst us. Council is 

coordinating a disaster clean-up plan. Details are on our website. 

 

The courage and mateship shown in that war and in all subsequent 

wars and military efforts underpins us as Australians. I’d like to 

 

who continue to battle the effects of war. To the RSL, Legacy 

and other volunteers who give their valued support – thank you. 

Lest we forget. 

As you are aware, Council has spent some time gathering 

evidence-based information in order to respond to the NSW 

Government’s ‘Fit for the Future’ local government reform process. 

We remain opposed to one council and continue to be committed 

to a strong and independent Pittwater Council, providing you with 

local representation and delivery of local services on the existing 

boundaries. It is now time for you to have your say. 

The Your Pittwater. Your say brochure providing information about 

‘Fit for the Future’ and Council’s response is available online at 

pittwater.nsw.gov.au/reform. From next week you can get a copy 

at our libraries and customer service centres. By mid May every 

Pittwater home, ratepayer and business will receive a copy in 

the mail. 

Your say is an integral part of this process. You can do this by: 

 

information stalls. 

 

 

3 May at Winnererremy Bay, Mona Vale where you can chat 

with myself or my fellow Councillors. 

 

6.30–8.30pm. 

 

Good luck to all the participants in the Palm2Palm ride tomorrow. 

To get in touch with me personally, contact my offi ce on 9970 

1104, email me at Jacqueline_Townsend@pittwater.nsw.gov.au 

or via Twitter at @J_Townsend_Pitt 

COUNCIL AND COMMITTEE MEETINGS 

The next Council meeting will be held on Monday 4 May from 6.30pm at Mona Vale Memorial Hall. The next Development Unit Meeting is on Thursday 7 May from 9am. View agendas at 

www.pittwater.nsw.gov.au or Council’s customer service centres and libraries at Mona Vale and Avalon Beach before the meeting. 

WHAT’S ON 

THERE WILL NEVER BE A MORE 

CRITICAL TIME TO HAVE YOUR SAY. 

All Pittwater residents will soon receive an information 

pack on Pittwater Council’s response to the NSW 

Government’s ‘Fit For The Future’ program. 

After comprehensive research and rigorous analysis, 

Pittwater can confi rm it is completely sustainable and 

‘Fit For The Future’ in its current form and structure, but 

has included three options for residents to consider: 

OPTION 1: No merger – Pittwater to maintain the status 

quo without any boundary changes. 

OPTION 2: Greater Pittwater/Greater Manly – splitting 

Warringah and creating two councils of approximately 

equal population size. 

OPTION 3: Single Council – comprising the current areas 

of Pittwater, Warringah and Manly. 

All residents are strongly encouraged to review this information 

and have your say by 5 June 2015. The pack can also be 

accessed via our website www.pittwater.nsw.gov.au/reform 

Give us your feedback via the online survey. 

Councillors will be available to answer questions at our 

display at Pittwater’s Food and Wine Fair at Winnereremy 

Bay on Sunday 3 May. 

Informative pop-up displays will be set up at Pittwater 

Council’s customer service centres and libraries in Mona 

Vale and Avalon. 

A public meeting will be held on 19 May at the Pittwater 

RSL in Mona Vale, 6.30–8.30pm. Please RSVP by 15 May 

at www.pittwater.nsw.gov.au/rsvp 

VEGETATION CLEAN-UP 

Council will be providing a vegetation clean-up 

service to deal with trees and vegetation. 

Please leave vegetation that cannot fit in 

the green bin in manageable bundles on 

the kerbside. This collection may take some 

weeks and may involve a number of separate 

collections. 

GARBAGE SERVICES 

These will be running as normal. If trucks 

are unable to access your street for safety 

reasons, please leave your bin out and it 

will be collected at the first opportunity. 

Council will continue to provide updates via 

its website at www.pittwater.nsw.gov.au and 

social media. 

STORM UPDATE 

Pittwater has experienced significant damage 

due to recent storms. Our first priority is to 

deal with safety issues. Useful contacts are: 

SES Emergency: 132 500 

for property damage on private land 

for trees on private land causing damage 

Ausgrid Emergency: 131 388 

for electrical wires down 

Pittwater Council: 9970 1111 

trees on public land that are posing a risk 

to safety 

flooding as a result of drainage issues 

on public land 

damage to public buildings or 

Council infrastructure 

ENVIRONMENT 

Turimetta community planting day on tomorrow from 9am–12 noon! 

Meet at main beach track above Turimetta Beach (opp. 58 Narrabeen 

Park Parade). Tools, morning tea and training provided. Supported by 

NSW Environmental Trust. Enquiries: 0417 040 945. 

9970 1111 

www.pittwater.nsw.gov.au 




@aboutpittwater 

@pittwatercouncil 

For event details visit www.pittwater.nsw.gov.au/all_events 


ABOUT PITTWATER 

SATURDAY 25 APRIL 2015 

HERITAGE FESTIVAL 

A photographic display of honour 

rolls will be at Mona Vale Library from 

4 to 17 May. Honour rolls were often 

the first type of memorial erected to 

honour those who enlisted in WW1. 


DOG BEHAVIOUR WORKSHOP 

Does your dog have behaviour issues? 

Join a free session with pet expert Dr 

Kersti Seksel on Wednesday 13 May, 

6.30–8.30pm at Pittwater Rugby 

Park, Warriewood. 

Bookings essential: 9970 1194. 

ANZAC DAY 

Commemorations will be held across 

Pittwater today. March from Pittwater 

Park and 11am memorial service at Palm 

Beach RSL. March from Avalon Public 

School and commemoration service 

at 11.55am at Bowling Green Lane War 

Memorial. Contact RSL for details. 

PALM BEACH MARKET 

Last market before spring, tomorrow! 

Head to our Council stall to check 

that your swimming pool complies 

with recent legislation or browse over 

90 stalls with fashion, homewares, 

jewellery and gourmet food. 9am–3pm 

at Governor Phillip Park, Beach Road. 

Wet weather line: 9970 1690. 

WATERCRAFT SALE 

Interested in purchasing a dinghy? 

Pittwater Council’s Watercraft Sale 

is on Saturday 2 May from 8am at 

Rowland Reserve, Bayview. Sealed bids 

placed and will be announced from 

10am with the highest offer accepted. 

Call 9970 1222 or visit 

www.pittwater.nsw.gov.au/all_events 

LITERARY LUNCH 

Join a literary lunch with author and 

forensic psychologist Anne Buist 

at Mona Vale Library on Thursday 

7 May from 12 noon–1.30pm. Anne 

will discuss her psychological thriller 

Medea’s Curse. Cost $8. 

Bookings essential: 9970 1600. 


9970 1111 

















Signed: 

Date/Time: 

Publication: 

Manly Daily 


Section/Sort: 

EGN 

Ad Size 


M12x6 

Size (DxW): 

38 x 26.2cm 


Account Exec: 

Alexandra 

Operator: 

Proofread by: 

WHAT’S ON 



















9970 1194. 

Environment 








Storm update 




 

 


 


 

 

 













Your say. 

Have 

your say 

by 5 June 







 


 


 




















MAYOR’S 

COLUMN 













ANZAC Day 























 



 
















the mail. 


 


 

 



 

6.30–8.30pm. 

 





MAYOR’S 

C O L U M N 

The past week has been a tough one across 

NSW with the storm hitting Pittwater hard. 

As you know the State Government has declared 

Pittwater a natural disaster zone and you just have 

to look at the impact to understand why. I would 

like to sincerely thank all emergency service crews, 

our volunteers and Council staff who banded 

together to attend emergencies and begin the 

enormous clean-up. The neighbours who pitched 

in to assist each other demonstrates the goodwill 

amongst us. Council is coordinating a disaster 

clean-up plan. Details are on our website. 

Today we reflect on the ANZACS who went to 

fight 100 years ago. The courage and mateship 

shown in that war and in all subsequent wars and 

military efforts underpins us as Australians. I’d 

like to reflect on the war widows, their families 

and all returned personnel who continue to battle 

the effects of war. To the RSL, Legacy and other 

volunteers who give their valued support – thank 

you. Lest we forget. 

As you are aware, Council has spent some time 

gathering evidence-based information in order 

to respond to the NSW Government’s ‘Fit for 

the Future local government reform process. We 

remain opposed to one council and continue to be 

committed to a strong and independent Pittwater 

Council, providing you with local representation 

and delivery of local services on the existing 


The Your Pittwater. Your say brochure providing 

information about ‘Fit for the Future’ and 

Council’s response is available online at 

www.pittwater.nsw.gov.au/reform. From next 

week you can get a copy at our libraries and 

customer service centres. By mid May every 

Pittwater home, ratepayer and business will 

receive a copy in the mail. 

Your say is an integral part of this process. 

You can do this by: 

Completing the online community survey or 

at one of our information stalls. 

Participating in the telephone survey if you’re called. 

Drop by the Council stall at our Food & Wine 

Fair next Sunday, 3 May at Winnererremy Bay, 

Mona Vale where you can chat with myself or 

my fellow Councillors. 

Attend our public meeting at Pittwater RSL, 

19 May, 6.30–8.30pm. 

Or phone or email your Councillors with your say. 

Good luck to all the participants in the 

Palm2Palm ride tomorrow. 

To get in touch with me personally, 

contact my office on 9970 1104, email me 

at Jacqueline_Townsend@pittwater.nsw.gov.au 




9970 1111 

















Signed: 

Date/Time: 

Publication: 

Manly Daily 


Section/Sort: 

EGN 

Ad Size 


M12x6 

Size (DxW): 

38 x 26.2cm 


Account Exec: 

Alexandra 

Operator: 

Proofread by: 

WHAT’S ON 



















9970 1194. 

Environment 








Storm update 




 

 


 


 

 

 













Your say. 

Have 

your say 

by 5 June 







 


 


 




















MAYOR’S 

COLUMN 













ANZAC Day 























 



 
















the mail. 


 


 

 



 

6.30–8.30pm. 

 





BOOKINGS ESSENTIAL! 

Online: www.pittwater.nsw.gov.au/cecbookings 

In person: Coastal Environment Centre, Lake Park Road, North Narrabeen 

Phone: 1300 000 232 (Reception - Option 1) 

SATURDAY 21 ST S E P T E M B E R , 1 0 A M - 1 P M 

COASTAL ENVIRONMENT CENTRE, 

PELICAN PATH, LAKE PARK RD, NORTH NARRABEEN 

FREE WORKSHOP 

Learn the secrets of successful grant writing! 

Writing successful grants and funding applications is 

a skill that can be learned, and we may be able to help. 

This workshop is an ideal, practical guide to grant writing 

for anyone seeking supplementary funding for projects 

by applying for grants. 

This is a practical step-by-step workshop where grants 

from both the public and private sector will be assessed. 

Bring your ideas for projects or applications currently in 

development and have them assessed by ‘the grants guy‘- 

facilitator Keith Whelan. 

We will focus on environment and sustainability grants, 

but the skills are transferable to any sector. 

COMMUNITY 

ENVIRONMENT 

GRANT WRITING WORKSHOP 

SAUSAGE SIZZLE 

LIVE MUSIC 

FREE FACE PAINTING 

Pre-loved items, bargains and 

treasures to be found: 

Books, jewellery and household 

goods 

Designer and vintage fashion 

Baby goods and clothes 

Boat equipment and more! 

Book a stall online at pittwater.nsw.gov.au 

or by calling 9970 1194. Stall registration 

proceeds go to Boomerang Bags Avalon, 

visit Boomerangbags.org 

SATURDAY 18 TH APRIL 

8AM – 2PM 

DUNBAR PARK, AVALON 

C O M M U N I T Y 

C A R B O O T S A L E 

Bookings are essential, please call 9970 1194 or 

email eceducation_team@pittwater.nsw.gov.au 

WEDNESDAY 6 TH MAY 

10AM – 12:30PM 

KIMBRIKI ECO HOUSE GARDEN, TERREY HILLS 

FREE WORKSHOP 

COMPOSTING 

& ECO-LIVING WORKSHOP 

This hands-on workshop will show you how small, 

positive changes can have a significant impact on 

our environment. 

Morning tea will be provided 

Includes a FREE compost bin or worm farm for 

all Pittwater Council residents who attend. 

Call 9970 1600 and 

reserve your seat today. 

WWW.PITTWATER.NSW.GOV.AU/LIBRARY 



B O O K I N G S 

ESSENTIAL! 

THURSDAY 7 TH MAY, 12PM - 1:30PM 

MONA VALE LIBRARY, 1 PARK STREET, MONA VALE 

$8 ADULTS $6 CONCESSION 

LITERARY LUNCHEON 

WITH ANNE BUIST 

pittwater.nsw.gov.au/library 

LITERARY LUNCHEON 

WITH Anne Buist 

Date: 

Thursday 7 May 

Time: 

12 - 1.30pm 

Venue: 

Mona Vale Library 

1 Park Street, Mona Vale 

Cost: 

$8 Adults 

$6 Concession 

RSVP: 

Bookings essential! 

Call 9970 1600 and reserve your 

seat today. 

Thursday 7 May 

Join us for a literary luncheon with Anne Buist, author of the 

psychological thriller Medea’s Curse. 

Professor Anne Buist has had over 25 years of experience working in 

forensic psychiatry on cases of kidnapping, infanticide and murder. The 

novel is set in Melbourne and it draws on her long experience in the field. 



Join us for a literary 

luncheon with Anne Buist, 

author of the psychologist 

thriller Medea’s Curse. 

Professor Anne Buist has had 

over 25 years of experience 

working in forensic psychiatry 

on cases of kidnapping, 

infanticide and murder. The 

novel is set in Melbourne and 

it draws on her long experience 

in the field. 

P I T T WAT E R 

B U S H C A R E 

JOIN US AND GET INVOLVED! 

www.pittwater.nsw.gov.au 

B E C O M E A P I T T W A T E R 

BUSHCARE VOLUNTEER 

The Pittwater Bushcare Program started 

in 1992. There are now more than 220 

registered Bushcare volunteers caring for 

over 40 bushland reserves within Pittwater. 

Another 400+ volunteers regularly 

participate in Bushcare events such as 

‘Asparagus Fern Out Day’, ‘Bushcare’s 

Major Day Out’ and planting events such 

as National Tree Day. 

ABOUT THE 

PITTWATER 


PROGRAM 

P I T T WAT E R 


Do you need more information? 

Phone: 02 9970 1367 

Email: bushcare@pittwater.nsw.gov.au

STRATEGY OBJECTIVE DESCRIPTION OF WORK 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

Traffic & 

Transport 

To create an active transport connectivity network 

(including roads, pathways, cycle ways) 





















Parkland Road Mona Vale 

Road Rehabilitation 

Parklands Road Maxwell Street 

to Samuel Street 

Mona Vale Footpath 

Retaining walls/Bank 

Stability Protection 

Riviera Avenue Avalon 


Roads 2 Recovery Road 

Resurfacing 

Robertson Road Newport 


PROJECTED 

TOTAL 

BUDGET 

COUNCIL 

FUND 

(INCLUDE SRV) 

S94 

FUNDED 

PROJECTS 

OTHER 

CONTRIBS. 

LOAN 

FUNDS 

GRANT 

FUNDS 

150,000 150,000 0 0 0 0 

100,000 100,000 0 0 0 0 

47,000 0 0 0 47,000 0 

100,000 100,000 0 0 0 0 

287,000 0 0 0 0 287,000 

65,000 65,000 0 0 0 0 

RTA Funding Road Component 26,000 0 0 0 0 26,000 

RTA Funding Road 

Supplementary Component 

RTA Funding Traffic Signs 

& Linemarking 

Samuel Street/Cabbage Tree 

Road Bayview 

Roundabout Contruction 

Oliver Way Wangara St to Mona 

Vale Rd Footpath 

46,000 0 0 0 0 46,000 

170,000 0 0 0 0 170,000 

166,000 0 0 0 0 166,000 

50,000 50,000 0 0 0 0 

15,126,200 

Pittwater Council Delivery Program 

& Budget Report 

the results 

“The Delivery Program and Budget was well received and adopted by 

Council June 15. Feedback from the community, staff and Council was 

highly positive! 

We appreciate the hard work and effort to get this over the line - the 

effort by your team was exceptional. Even when faced with competing 

pressures and deadlines, you were all great to work with. Thank you for 

your support and expertise with having this plan completed.” 

Pittwater Council Representative, 2015. 

FINANCIALS 

LEADING AN EFFECTIVE 

& COLLABORATIVE COUNCIL 

KEY 

DIRECTION 

FIVE 

INTEGRATED PLANNING AND REPORTING FRAMEWORK 

Under the LOCAL GOVERNMENT Act, 1993, Section 406, The Director-General is to establish integrated planning and reporting guidelines to assist 

Council’s with the preparation, development and review of, and the contents of, the community strategic plan, resourcing strategy, delivery program, 

operational plan, community engagement strategy, annual report and state of the environment report of a council. 

As a part of the Integrated Planning and Reporting Framework, Council’s under Section 403 of the LOCAL GOVERNMENT Act, 1993, must provide a 

Resourcing Strategy outlining its long term strategies including those of a financial nature for the provision of resources required to implement Council’s 

Community Strategic Plan. 

The resourcing strategy is to include long-term financial planning (incorporating Council’s Revenue Policy), workforce management planning and asset 

management planning. 

REVENUE POLICY - 2015/2019 

As a part of Council’s long-term financial planning and based on Regulation 201 of the LOCAL GOVERNMENT (GENERAL) REGULATION, Council must 

provide an annual statement of its revenue policy. 

In summary, the statement of council’s revenue policy for 2015/16 includes the following: 

A statement containing a detailed estimate of the council’s income 

A statement of the types of fees proposed to be charged by the 

and expenditure (Financial Statements) 

council (Fees and Charges Statement) 

A statement with respect to each ordinary rate and each special rate A statement of the council’s proposed pricing methodology for determining 

proposed to be levied (Rating Statement) 

the prices of goods and approved fees (Council’s Pricing Structure) 

A statement with respect to each charge proposed to be levied 

A statement of the amounts of any proposed borrowings (External 

(Charges Statement) 

Borrowings Statement) 

Council’s statements with respect to its obligations under the above Local Government Act and Regulations are contained within Section 2 – Financials 

of this Delivery Program. 

2015/2016 ESTIMATES 

The 2015/16 Summary of Results: 

Operating Result before capital amounts of $1,200,792 

Total Cash & Investments as at 30 June 2015 of $39,210,000. 

Consolidated Result of $50,439 (incorporating Capital Expenditure 

Residential Rate in Dollar ($) 0.2024% 

Program and Transfers to and from Reserves) 

Domestic Waste Charge $580 

Capital Works Program of $26,862,900 

Projected Debt Service Ratio 3.57% 

Asset Maintenance program of $13,080,322 

FINANCIAL PROJECTIONS 

General financial projections for the 2015/2016 to 2018/2019 years have been incorporated into this Delivery Program for the operating, consolidated 

financial and cash flow statements and the Balance Sheet. 

The information and assumptions used in all financial projections were the best available at the time of preparation of information. 

KEY PERFORMANCE INDICATORS 

MEASURE 

TARGET 

GHG Emissions 

1% reduction of GHG Emissions in Council operations 

Number of Delivery Program Actions completed as scheduled 95% of all Delivery Program actions completed 

Arrears for rate payments per year 34 

5% arrears for rate payment per year 

IT system operating in excess of 98% of available time to 

IT system availability to public and staff 

public and staff 

Quarterly & Annual Financial Reports on time 

100% of financial reports completed on time 

Statutory Reports completed on time 

100% of statutory reports completed on time 

90% of relevant staff involved in emergency management 

Preparedness for disaster and emergencies 

trained for emergency response 

22 

96 

2015-2016 

CAPITAL IMPROVEMENT PROJECTS 

KEY DIRECTION 1: SUPPORTING & CONNECTING OUR COMMUNITY 

CAPITAL 

IMPROVEMENT 

PROGRAM 

Overview 

OUR STRATEGIC DIRECTION 

OVERVIEW 

Council’s Pittwater Delivery Program and Budget continues to be structured as per Pittwater’s 2025 Strategic Framework of 12 strategies under five key directions. 

2025 Framework 

These are as follows: 

PITTWATER’S 2025 STRATEGIC FRAMEWORK 

VISION 

To To To be be be a a vibrant vibrant sustainable community of of connected villages inspired by by by bush, bush, beach beach and and water 

water 

TO BE A VIBRANT SUSTAINABLE COMMUNITY OF CONNECTED 

VISION 

VILLAGES INSPIRED BY BUSH, BEACH AND WATER 

KEY 

Supporting & 

& Valuing Valuing & & Caring 

Caring 

Enhancing Our 

Our 

Integrating 

Leading an 

an an 

Leading an 

Connecting Supporting our 

& Valuing 

our for for our our Natural 

& Caring Enhancing 

Natural Working Working & 

Our Integrating 

our our Built 

Built Effective DIRECTION 

KEY 

Effective & 

Connecting Community 

our for Environment 

our Natural Working 

DIRECTION 

Learning 

Learning 

& Environment 

our Built 

Collaborative 

Community Environment 

Learning 

Environment 

Council 

STRATEGY 

STRATEGY 

Building 

Building 

Communities 

Communities 

Building 

Communities 

Recreational 

Recreational 

Management Recreational 

Management 

Management 

Traffic Traffic & 

& 

Transport 

Traffic Transport 

& 

Transport 

Catchment 

Catchment 

Management Catchement 

Management 

Management 

Flora Flora & & Fauna 

Fauna 

Management 

Management 

Flora & Fauna 

Beach Beach & & Coastal 

Coastal 

Beach Management 

Management 

& Coastal 

Management 

Community 

Community 

Community 

Education Education & 

& 

Education Learning 

Learning 

& 

Learning 

Economic 

Economic 

Development 

Development 

Economic 

Development 

Land Land Use Use 

Use & 

& 

Land Development 

Development 

Use & 

Development 

Town Town & & Village 

Village 

Town & Village 

Corporate 

Corporate 

Corporate 

Management 

Management 

Management 

Disaster, Disaster, Emergency 

Emergency 

& & Risk Risk 

Risk Disaster, Management 

Management 

Emergency 

& Risk 

Management 

125 

125 

10 

5 

5

EXAMPLE 

HEADING 

FIRST EXAMPLE 

SUB-HEADING 

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neceptio consed qui occum nima cus mo eosanihit adiciur? 

Agnima dolest, corit eatetus aersperum untios aperias ius, untio et 

aut essi temporporum re aute inum dolore veriorrovit que omnis 

ratibus, que ex eium sinus volupta tiorepr ateceptae. Me sentiunt. 

nonsedi psanti ut erat. 

SECOND EXAMPLE 

SUB-HEADING 

Nequi quibeatibus re, elicae nes eria quatur?Ga. Delitiunt. 

Porem volbnluj uptae pero quunt, te vella doluptatur as 

que neceptio consed qui occum nima cus mo eosanihit 

adiciur? 

Agnima dolest, corit eatetus aersperum untios aperias 

ius, untio et aut essi temporporum re aute inum dolore 

P I TTWA TER 

veriorrovit que omnis ratibus, que ex eium sinus 

volupta tiorepr ateceptae. Me sentiunt. 

Me labo. Ovitati onsecae cus vo 

FOR MORE INFORMATION 

WWW.PITTWATER.NSW.GOV.AU/ENLIVEN 

02 9997 7011 


Enliven Pittwater Style Guidelines & Collateral 

the brief 

Develop a style guidline to assist Pittwater Council creative 

users in executing ongoing and consistent Enliven Pittwater 

Campaign collateral and develop an invite to demonstrate 

these guidelines in action. 

THE ENLIVEN VOICE 

THE ENLIVEN VOICE SHOULD EMBODY THE VISION OF THE PEOPLE 

BEHIND THE BRAND AND EXPRESS THE CAMPAIGN OBJECTIVES IN 

A STYLE THAT RESONATES WITH TARGET AUDIENCES. 

It builds trust, evokes an experience and provides an open forum that encourages the community to participate 

and share their ideas. The Enliven voice is further supported by the campaign brand attributes and imagery. 

THE ENLIVEN LOGO 

EXAMPLES 

KEY WORDS 

SUPPORT 

NETWORK 

REVITALISE 

PRIMARY Horizontal Short 

PROMOTE 

BUILD 

CONNECT 

ENHANCE 

COLLABORATE 

EMBRACE 

PIT T WA T E R 

Highlight Singular Highlight (see page 7) 

19˚ Angle Block Asset (see page 11) 

Heading (see page 7) 

Sub-Heading (see page 7) 

Divider Asset (see page 11) 

Body Copy (see page 7) 

19˚ Angle Image Box (see page 11) 

ENGAGE 

EMBRACE 

ENCOURAGE 

INSPIRE 

INJECT 

PARTNER 

EXPERIENCE 

BOOST 

EXPRESS 

DESIGN 

IDENTIFY 

IMPROVE 

ENLIVEN 

SECONDARY Vertical 

SECONDARY Horizontal Long 

Enliven Pittwater is an initiative of the Pittwater Council undertaken to 

energise the region, bringing businesses and community closer together. 

Pull-out (see page 7) 

P I TTWA TER 

P ITT WA TER 

P I TTWA TER CAMPAIGN GUIDELINES 

The Enliven Pittwater Logotype has been developed to visualise this energy 

and vibrance and represent the region being enlivened. 

The Horizontal Short Logo is to be used primarily. The secondary logos can 

be used to suit layout, if needed. 

05 

P I TTWA TER CAMPAIGN GUIDELINES 

Logo (see page 5) 

12 

P I TTWA TER 

CAMPAIGN GUIDELINES 

04 

IMAGERY 

STYLE OF CAMPAIGN IMAGERY 

NATURAL LIGHTING 

UNSTAGED 

DYNAMIC 

URBAN 

VIBRANT 

FRESH 

SOFT FOCUS 

ACTIVE 

Enliven Pittwater imagery should reflect everyday, collaborative 

scenarios (outdoor, social, events, experiences) that include strong, 

vibrant tones. Imagery should be modern, natural and unstaged, 

relatable and reflective of target audiences’ interests. 

Consider images with motion blur and soft focus photography to 

promote depth and add movement. 

Image perspective can take two approaches, wide camera 

angle or alternatively, zoomed in on an aspect of the image to 

create an abstract visual. 

Imagery should be inviting and create an engaging 

experience for the audience. 

P I TTWA TER 

CAMPAIGN GUIDELINES 

09

Health Promotion, Northern Sydney Local Health District 

‘Mini Moves’ Early Childhood Education Resource 

the results 

Teachers and children have positively received the resource 

including its strong, eye-catching design and unique approach 

to educating children. In addition, further Local Health Districts 

have also expressed their interest in attaining resources to 

distribute in their area. Stay tuned for further results to come.

P&G About Balance School 

Program 

the results 

674,400 sponsor samples distributed to students in 2013. 

• 

The program reached 836,464 students from 2,273 

• 

schools in 2013 (74% school penetration). 

55% of students surveyed had purchased product as a 

• 

result of receiving a sample. 

The program’s success saw the launch of the online 

• 

student competition, Indi-Fest, in 2011.

INDI-FEST 

Online Student Competition 

the results 

• 1,726 entries. 

• 14,717 votes. 

• 196,063 page views. 

• An average time of 5.24 minutes per site visit.

Clearasil Your Skin & You 

School Program 

the results 

2,229 Schools involved in the Program. 

• 

3,610 Teachers involved in the Program. 

• 

Approximately 614,089 Year 7-9 Students 

• 

involved 

in the Program. 

250,000 product samples distributed 

• 

annually to 

Students by Teachers.

Competition period 29th July – 6th September 2013. For full Terms & Conditions please see www.yourskinandyou.com/faceart. Entry open to enrolled high school students who are Australian residents. Promotion starts 9:00am (AEST) 29/7/2013 & closes 

11:59pm (AEST) 6/9/2013. Prior to 11:59pm (AEST) 6/9/2013, eligible entrants must log on to www.yourskinandyou.com/faceart & upload an image of an original artwork they created in jpeg, gif & or png files (must be flat files no larger than 5MB). Entry 

is validated by Promoter before being posted on website & Facebook and subjected to public voting process. School Winners receive a recognition certificate which will be mailed to the winner within 30 days. 1 National winner receives 1 Apple Mac Book 

Pro valued at $1,999 for themselves and 1 Eckersley’s Art Pack valued at $1,000.00 for their school. 1 winner per State/Territory winners (other than the National Winner’s State/Territory) will each receive 1 Canon digital still camera valued at $449.00; 

The school with most entries will receive 1 Eckersley’s Art Pack (valued at $1,500.00), 1 Winner chosen by the Promoter based on skill will receive 1 Canon digital still camera valued at $649.00. 6 Voter Winners will be drawn at random each week (1 

each week) to win 1 VISA Prepaid Gift Card valued at $100.00. Winners & their winning schools will be notified by telephone & email & their name, school’s name & locality will be published on the website on 13/9/2013. Promoter is Reckitt Benckiser 

(Australia) Pty Limited, ABN 17 003 274 655, of 44 Wharf Road, West Ryde NSW 2114. NSW Permit Number LTPS/13/02377. Permit Number ACT TP 13/01182. 

Clearasil FaceArt Online Competition 

the results 

642 entries in 2011, up from 565 in 2010. 

• 

5,484 voters in 2011, up from 2,466 in 2010. 

• 

84,595 artwork views in 2011, up from 29,960 in 

• 

2010. 

244,134 web page views in 2011, up from 159,112 

• 

in 2010. 

MORE 

PRIZES! 

MORE 

CHANCES OF 

WINNING!

Dettol Healthy Habits 

School Program 

the results 

650 schools registered in the Program (further 

• 

school interest placed on waiting list for 2016 

resource allocation). 

2,600 Dettol products distributed and currently 

• 

being used in School Australia-wide. 

100,000 Parent Information Booklets distributed. 

• 

Wider media support by Dettol. 

• 

Kit Includes: 

Lesson Summary Guide 

A summary of the lessons offered as part of the Program 

for each age group and topic. Includes appropriate stage, 

content, key highlights and student outcomes. 

Star Charts 

Star charts for each grade which you can use in class 

to track your students’ healthy habits progress. 

Bathroom Posters 

Bathroom posters for your school to remind students 

about washing their hands. 

USB Stick 

A USB which has all the content, lesson plans, interactive activities, 

posters and star charts as well as a certificate template that you 

can award to your healthy habits star pupils. You can also copy 

all items for all classes across your school. 

We hope you find this kit helpful and enjoyable to teach your 

students some great healthy habits and remember you can find 

more information and resources at dettol.com.au/healthyhabits 

Sponsored by

Oral-B® CrossAction TVC 

the brief 

Develop three creative concepts promoting 

Oral-B’s NEW CrossAction, in partnership with 

celebrity Michael Clarke, to be executed on 

TVC and high-reach digital platforms. 

the results 

Stay tuned....

Oral-B® Power Oral Care 

Testimonial TVC . 

results 

Ad recall - 16% 

• 

Likely to consider brand - 31% 

• 

Key Message Take Away 

• 

- Better cleaning of teeth - 34.4% 

- Recommend by Dentists - 15.6% 

- Better than other - 12.5%

TD Credentials_PowerPoint

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