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digital-day-2016-chart-deck-children-aged-6-15-in-the-uk
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1<br />
Digital Day 2016<br />
Media and communications diary<br />
Children aged 6-15 in the UK<br />
<strong>Date</strong>
Reach of activities<br />
2<br />
Live TV<br />
Recorded TV<br />
Free On-Demand<br />
Paid On-Demand<br />
DVD/Blu-ray<br />
Online video clips<br />
28%<br />
26%<br />
26%<br />
39%<br />
50%<br />
77%<br />
Who?<br />
Children aged 6-15<br />
Live radio<br />
37%<br />
On-Demand radio<br />
4%<br />
Personal digital audio<br />
Streamed music<br />
14%<br />
23%<br />
When?<br />
CD/Vinyl<br />
13%<br />
In an average week<br />
Music videos<br />
14%<br />
Social networking<br />
24%<br />
Instant Messaging<br />
23%<br />
Emailing<br />
7%<br />
Texting<br />
Photo or video messaging<br />
13%<br />
27%<br />
How?<br />
Phone calls<br />
Video calls<br />
15%<br />
12%<br />
Any device<br />
Video games<br />
77%<br />
Newspapers (print or digital)<br />
5%<br />
Magazines (print or digital)<br />
3%<br />
Other online news<br />
Sports news/updates<br />
Books (print or digital)<br />
Online shopping/ticketing<br />
3%<br />
5%<br />
5%<br />
54%<br />
Where?<br />
Any location<br />
Other websites or apps<br />
37%<br />
Other activities<br />
30%<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of activity types<br />
3<br />
Watched<br />
97%<br />
Who?<br />
Children aged 6-15<br />
Listened to<br />
66%<br />
Communicated<br />
52%<br />
When?<br />
In an average week<br />
Played<br />
77%<br />
Read/browsed/used<br />
80%<br />
How?<br />
Any device<br />
Social media (across activities)<br />
65%<br />
Any media - exc. comms<br />
Any media & comms activitiy<br />
100%<br />
100%<br />
Where?<br />
Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of grouped activities<br />
4<br />
TV or films on a TV set<br />
92%<br />
Who?<br />
TV or films on another device<br />
29%<br />
Children aged 6-15<br />
Other video<br />
50%<br />
Radio on radio set<br />
32%<br />
When?<br />
Radio on another device<br />
11%<br />
In an average week<br />
Other audio<br />
48%<br />
Voice comms<br />
24%<br />
How?<br />
Text comms<br />
45%<br />
Any device<br />
Games<br />
77%<br />
Print media<br />
Other internet media<br />
44%<br />
51%<br />
Where?<br />
Any location<br />
Other non-internet media<br />
34%<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of grouped activities, by time of day<br />
5<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
Any media and comms<br />
TV or films on a TV set<br />
TV or films on another device<br />
Other video<br />
Radio on radio set<br />
Radio on another device<br />
Other audio<br />
Voice comms<br />
Text comms<br />
Games<br />
Print media<br />
Other internet media<br />
Other non-internet media<br />
10%<br />
0%<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of watching activities, by time of day<br />
6<br />
Peak reach<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
Live TV (35%)<br />
On-Demand (16%)<br />
Online video clips (15%)<br />
0%<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of listening activities, by time of day<br />
7<br />
Peak reach<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Streamed or personal digital<br />
audio (13%)<br />
Live or On-Demand radio<br />
(11%)<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of communicating activities, by time of day<br />
8<br />
Peak reach<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Text comms (16%)<br />
Voice comms (5%)<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of reading/browsing/using activities, by time of day<br />
9<br />
Peak reach<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Print media (13%)<br />
Internet media (8%)<br />
Other non-internet media (8%)<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Average minutes spent on activities<br />
10<br />
Live TV<br />
Recorded TV<br />
Free On-Demand<br />
Paid On-Demand<br />
DVD/Blu-ray<br />
Online video clips<br />
Live radio<br />
On-Demand radio<br />
Personal digital audio<br />
Streamed music<br />
CD/Vinyl<br />
Music videos<br />
Social networking<br />
Instant Messaging<br />
Emailing<br />
Texting<br />
Photo or video messaging<br />
Phone calls<br />
Video calls<br />
Video games<br />
Newspapers (print or digital)<br />
Magazines (print or digital)<br />
Other online news<br />
Sports news/updates<br />
Books (print or digital)<br />
Online shopping/ticketing<br />
Other websites or apps<br />
Other activities<br />
54<br />
138<br />
117<br />
103<br />
100<br />
110<br />
105<br />
97<br />
177<br />
355<br />
259<br />
443<br />
305<br />
456<br />
257<br />
279<br />
266<br />
238<br />
273<br />
274<br />
276<br />
341<br />
452<br />
441<br />
561<br />
518<br />
676<br />
695<br />
Who?<br />
Children aged 6-15<br />
When?<br />
In an average week<br />
How?<br />
Any device<br />
Where?<br />
Any location<br />
Averages (minutes) are among those who did at least one activity during their diary week i.e. excludes zeros<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Average minutes spent on activity types<br />
11<br />
Watched<br />
1,191<br />
Who?<br />
Children aged 6-15<br />
Listened to<br />
416<br />
Communicated<br />
843<br />
When?<br />
In an average week<br />
Played<br />
695<br />
Read/browsed/used<br />
Social media (across activities)<br />
441<br />
668<br />
How?<br />
Any device<br />
Any media - exc. comms<br />
Any media & comms activitiy<br />
2,322<br />
2,759<br />
Where?<br />
Any location<br />
Averages (minutes) are among those who did at least one activity type during their diary week i.e. excludes zeros,<br />
and they include multi-tasking activity i.e. doing more than one activity within each category at the same time<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Proportion of time spent watching<br />
12<br />
20%<br />
Live TV (45%)<br />
7%<br />
Average total<br />
Watching time<br />
45%<br />
Recorded TV (12%)<br />
Free On-Demand TV or films (6%)<br />
10%<br />
Inc. Zeros = 1156 mins<br />
Exc. Zeros = 1191 mins<br />
Paid On-Demand TV or films (10%)<br />
Physical video (7%)<br />
Short online video clips (20%)<br />
6%<br />
12%<br />
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one watching activity<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=460
Proportion of time spent listening<br />
13<br />
14%<br />
8%<br />
Average total<br />
Listening time<br />
35%<br />
Live radio (35%)<br />
On-Demand radio (2%)<br />
Personal digital audio (23%)<br />
18%<br />
Inc. Zeros = 273 mins<br />
Exc. Zeros = 416 mins<br />
2%<br />
Streamed music (18%)<br />
CD/Vinyl (8%)<br />
Music videos (14%)<br />
23%<br />
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one listening activity<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=331
Proportion of time spent communicating<br />
14<br />
12%<br />
13%<br />
14%<br />
2%<br />
Average total<br />
Communicating time<br />
Inc. Zeros = 442 mins<br />
Exc. Zeros = 843 mins<br />
31%<br />
Social networking (31%)<br />
Instant Messaging (26%)<br />
Emailing (2%)<br />
Texting (14%)<br />
Photo or video messaging (13%)<br />
Phone calls (2%)<br />
Video calls (12%)<br />
2%<br />
26%<br />
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one communication activity<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=279
Proportion of time spent reading/browsing/using<br />
15<br />
23%<br />
29%<br />
1% 1% 1% 2%<br />
Average total<br />
Reading… time<br />
Inc. Zeros = 352 mins<br />
Exc. Zeros = 441 mins<br />
42%<br />
Newspapers (print or digital) (1%)<br />
Magazines (print or digital) (1%)<br />
Other online news (1%)<br />
Sports news/updates (2%)<br />
Books (print or digital) (42%)<br />
Online shopping/ticketing (1%)<br />
Other websites or apps (29%)<br />
Other activities (23%)<br />
1%<br />
Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one reading/browsing/using activity<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=376
Proportionate activity by time of day: Grouped activities<br />
16<br />
Other non-internet media<br />
Other internet media<br />
Print media<br />
Games<br />
Text comms<br />
Voice comms<br />
Other audio<br />
Radio on another device<br />
Radio on radio set<br />
Other video<br />
TV or films on another device<br />
TV or films on a TV set<br />
6am<br />
9am 12pm 3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
NOTE: Data between midnight and 6am hidden due to low base sizes<br />
Base: n=476 Caution: base under 30. Do not use chart.
Proportion of all watching, by time of day<br />
(all watching activities)<br />
17<br />
Online video clips<br />
DVD/Blu-ray<br />
Paid On-Demand<br />
Free On-Demand<br />
Recorded TV<br />
Live TV<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=460
Proportion of all listening, by time of day<br />
(all listening activities)<br />
18<br />
Music videos<br />
CD/Vinyl<br />
Streamed audio<br />
Personal digital<br />
On-Demand radio<br />
Live radio<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
NOTE: Data between midnight and 6am hidden due to low base sizes<br />
Base: n=331
Proportion of all communicating, by time of day<br />
19<br />
Video calls<br />
Phone calls<br />
Photo messaging<br />
Texting<br />
Emailing<br />
Instant Messaging<br />
Social networking<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
NOTE: Data between midnight and 6am hidden due to low base sizes<br />
Base: n=279
Proportion of all reading/browsing/using, by time of day<br />
20<br />
Other activities<br />
Other sites or apps<br />
Shopping/ ticketing<br />
Books<br />
Other news & sport<br />
Magazine<br />
Newspaper<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Who? When? How? Where?<br />
Children aged 6-15 In an average week Any device Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
NOTE: Data between midnight and 6am hidden due to low base sizes<br />
Base: n=376
Reach of devices<br />
21<br />
TV set (inc set top box)<br />
Games console<br />
Analogue radio<br />
15%<br />
45%<br />
93%<br />
Who?<br />
Children aged 6-15<br />
Digital radio<br />
19%<br />
Stereo system<br />
15%<br />
Smartphone<br />
Standard mobile<br />
Landline<br />
3%<br />
4%<br />
51%<br />
When?<br />
In an average week<br />
Tablet<br />
66%<br />
Desktop<br />
30%<br />
Laptop<br />
31%<br />
e-reader<br />
Other device<br />
Print<br />
2%<br />
19%<br />
51%<br />
How?<br />
Any device<br />
TV set (inc. connected devices)<br />
97%<br />
Any radio set (Analogue/Digital)<br />
Any mobile phone (Smartphone/Standard)<br />
Any computer (Desktop/Laptop)<br />
32%<br />
52%<br />
53%<br />
Where?<br />
Any location<br />
Any device<br />
100%<br />
Any device or print<br />
100%<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
Reach of devices, by time of day<br />
22<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
TV<br />
(inc connected<br />
devices)<br />
Radio<br />
(Analogue or<br />
Digital)<br />
Landline<br />
Mobile<br />
(Smartphone<br />
or standard)<br />
30%<br />
20%<br />
Tablet<br />
10%<br />
0%<br />
Computer<br />
(Desktop or<br />
laptop)<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
Print<br />
Grey area of chart shows reach of any device or print<br />
Who? When? What? Where?<br />
Children aged 6-15 In an average week Any activity Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Location: Any location<br />
Base: n=476
Average minutes spent on devices<br />
23<br />
TV set (inc set top box)<br />
Games console<br />
Analogue radio<br />
196<br />
905<br />
777<br />
Who?<br />
Children aged 6-15<br />
Digital radio<br />
273<br />
Stereo system<br />
187<br />
Smartphone<br />
Standard mobile<br />
Landline<br />
116<br />
24<br />
1,097<br />
When?<br />
In an average week<br />
Tablet<br />
637<br />
Desktop<br />
425<br />
Laptop<br />
507<br />
e-reader<br />
Other device<br />
Print<br />
192<br />
304<br />
268<br />
What?<br />
Any activity<br />
TV set (inc. connected devices)<br />
Any radio set (Analogue/Digital)<br />
Any mobile phone (Smartphone/Standard)<br />
Any computer (Desktop/Laptop)<br />
Any device<br />
Any device or print<br />
1,226<br />
251<br />
1,077<br />
536<br />
Averages (minutes) are among those who used device at least once during their diary week i.e. excludes zeros<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Location: Any location<br />
2,623<br />
2,759<br />
Where?<br />
Any location<br />
Base: n=476
Proportion of time spent on devices<br />
24<br />
TV<br />
(including connected devices)<br />
43%<br />
3%<br />
5%<br />
Radio<br />
(Analogue or Digital)<br />
3%<br />
10%<br />
Landline<br />
0%<br />
15%<br />
Average total<br />
device time<br />
Inc. Zeros = 2759 mins<br />
Exc. Zeros = 2759 mins<br />
43%<br />
Mobile<br />
(Smartphone or standard)<br />
Tablet<br />
20%<br />
15%<br />
Computer<br />
(Desktop or laptop)<br />
10%<br />
20%<br />
3% 0%<br />
Other device<br />
3%<br />
Average time including zeros is among all in subgroup.<br />
Average time excluding zeros is among all who used any device at least once.<br />
Print<br />
5%<br />
Who? When? What? Where?<br />
Children aged 6-15 In an average week Any activity Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Location: Any location<br />
Base: n=476
Proportionate device use, by time of day<br />
25<br />
Print<br />
Other<br />
device<br />
Computer<br />
(Desktop<br />
or laptop)<br />
Tablet<br />
Mobile<br />
(Smartphone<br />
or standard)<br />
Landline<br />
Radio<br />
(Analogue<br />
or Digital)<br />
6am<br />
9am 12pm<br />
3pm 6pm 9pm 12am<br />
Midday<br />
Midnight<br />
3am<br />
TV<br />
(Inc. connected<br />
devices)<br />
Who? When? What? Where?<br />
Children aged 6-15 In an average week Any activity Any location<br />
Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />
Base: n=476
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