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Proportion of all reading/browsing/using, by time of day 20 Other activities Other sites or apps Shopping/ ticketing Books Other news & sport Magazine Newspaper 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Who? When? How? Where? Children aged 6-15 In an average week Any device Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location NOTE: Data between midnight and 6am hidden due to low base sizes Base: n=376
Reach of devices 21 TV set (inc set top box) Games console Analogue radio 15% 45% 93% Who? Children aged 6-15 Digital radio 19% Stereo system 15% Smartphone Standard mobile Landline 3% 4% 51% When? In an average week Tablet 66% Desktop 30% Laptop 31% e-reader Other device Print 2% 19% 51% How? Any device TV set (inc. connected devices) 97% Any radio set (Analogue/Digital) Any mobile phone (Smartphone/Standard) Any computer (Desktop/Laptop) 32% 52% 53% Where? Any location Any device 100% Any device or print 100% Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Page 1 and 2: 1 Digital Day 2016 Media and commun
Page 3 and 4: Reach of activity types 3 Watched 9
Page 5 and 6: Reach of grouped activities, by tim
Page 7 and 8: Reach of listening activities, by t
Page 9 and 10: Reach of reading/browsing/using act
Page 11 and 12: Average minutes spent on activity t
Page 13 and 14: Proportion of time spent listening
Page 15 and 16: Proportion of time spent reading/br
Page 17 and 18: Proportion of all watching, by time
Page 19: Proportion of all communicating, by
Page 23 and 24: Average minutes spent on devices 23
Page 25: Proportionate device use, by time o

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