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Reach of communicating activities, by time of day 8 Peak reach 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Text comms (16%) Voice comms (5%) 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Who? When? How? Where? Children aged 6-15 In an average week Any device Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Reach of reading/browsing/using activities, by time of day 9 Peak reach 70% 60% 50% 40% 30% 20% 10% 0% Print media (13%) Internet media (8%) Other non-internet media (8%) 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Who? When? How? Where? Children aged 6-15 In an average week Any device Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Page 1 and 2: 1 Digital Day 2016 Media and commun
Page 3 and 4: Reach of activity types 3 Watched 9
Page 5 and 6: Reach of grouped activities, by tim
Page 7: Reach of listening activities, by t
Page 11 and 12: Average minutes spent on activity t
Page 13 and 14: Proportion of time spent listening
Page 15 and 16: Proportion of time spent reading/br
Page 17 and 18: Proportion of all watching, by time
Page 19 and 20: Proportion of all communicating, by
Page 21 and 22: Reach of devices 21 TV set (inc set
Page 23 and 24: Average minutes spent on devices 23
Page 25: Proportionate device use, by time o

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