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Proportion of time spent on devices 24 TV (including connected devices) 43% 3% 5% Radio (Analogue or Digital) 3% 10% Landline 0% 15% Average total device time Inc. Zeros = 2759 mins Exc. Zeros = 2759 mins 43% Mobile (Smartphone or standard) Tablet 20% 15% Computer (Desktop or laptop) 10% 20% 3% 0% Other device 3% Average time including zeros is among all in subgroup. Average time excluding zeros is among all who used any device at least once. Print 5% Who? When? What? Where? Children aged 6-15 In an average week Any activity Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Location: Any location Base: n=476
Proportionate device use, by time of day 25 Print Other device Computer (Desktop or laptop) Tablet Mobile (Smartphone or standard) Landline Radio (Analogue or Digital) 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am TV (Inc. connected devices) Who? When? What? Where? Children aged 6-15 In an average week Any activity Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Page 1 and 2: 1 Digital Day 2016 Media and commun
Page 3 and 4: Reach of activity types 3 Watched 9
Page 5 and 6: Reach of grouped activities, by tim
Page 7 and 8: Reach of listening activities, by t
Page 9 and 10: Reach of reading/browsing/using act
Page 11 and 12: Average minutes spent on activity t
Page 13 and 14: Proportion of time spent listening
Page 15 and 16: Proportion of time spent reading/br
Page 17 and 18: Proportion of all watching, by time
Page 19 and 20: Proportion of all communicating, by
Page 21 and 22: Reach of devices 21 TV set (inc set
Page 23: Average minutes spent on devices 23

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