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Recommendations

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Reach of grouped activities 4 TV or films on a TV set 92% Who? TV or films on another device 29% Children aged 6-15 Other video 50% Radio on radio set 32% When? Radio on another device 11% In an average week Other audio 48% Voice comms 24% How? Text comms 45% Any device Games 77% Print media Other internet media 44% 51% Where? Any location Other non-internet media 34% Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Reach of grouped activities, by time of day 5 100% 90% 80% 70% 60% 50% 40% 30% 20% Any media and comms TV or films on a TV set TV or films on another device Other video Radio on radio set Radio on another device Other audio Voice comms Text comms Games Print media Other internet media Other non-internet media 10% 0% 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Who? When? How? Where? Children aged 6-15 In an average week Any device Any location Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location Base: n=476
Page 1 and 2: 1 Digital Day 2016 Media and commun
Page 3: Reach of activity types 3 Watched 9
Page 7 and 8: Reach of listening activities, by t
Page 9 and 10: Reach of reading/browsing/using act
Page 11 and 12: Average minutes spent on activity t
Page 13 and 14: Proportion of time spent listening
Page 15 and 16: Proportion of time spent reading/br
Page 17 and 18: Proportion of all watching, by time
Page 19 and 20: Proportion of all communicating, by
Page 21 and 22: Reach of devices 21 TV set (inc set
Page 23 and 24: Average minutes spent on devices 23
Page 25: Proportionate device use, by time o

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