19.08.2016 Views

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digital-day-2016-chart-deck-children-aged-6-15-in-the-uk

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Proportion of time spent reading/browsing/using<br />

15<br />

23%<br />

29%<br />

1% 1% 1% 2%<br />

Average total<br />

Reading… time<br />

Inc. Zeros = 352 mins<br />

Exc. Zeros = 441 mins<br />

42%<br />

Newspapers (print or digital) (1%)<br />

Magazines (print or digital) (1%)<br />

Other online news (1%)<br />

Sports news/updates (2%)<br />

Books (print or digital) (42%)<br />

Online shopping/ticketing (1%)<br />

Other websites or apps (29%)<br />

Other activities (23%)<br />

1%<br />

Average time including zeros is among all in subgroup. Average time excluding zeros is among all who did at least one reading/browsing/using activity<br />

Who? When? How? Where?<br />

Children aged 6-15 In an average week Any device Any location<br />

Filters: Age (UK 6+): Children aged 6-15 | Period: In an average week | Devices: Any device | Activity: Any activity | Location: Any location<br />

Base: n=376

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