PerfectHome Brand Guidlines
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PERFECT<br />
HOME<br />
BRAND<br />
GUIDELINES<br />
SPRING<br />
2013<br />
Contents<br />
1 TONE OF VOICE<br />
1.1 Overview<br />
2 THE LOGO<br />
2.1 Primary use<br />
2.2 Variants<br />
2.3 Misuse<br />
2.4 Clear space<br />
2.5 Position<br />
2.6 Size<br />
1<br />
2<br />
3 TYPOGRAPHY<br />
3.1 Headline font<br />
3.2 Sub-head font<br />
3.3 Bodycopy font<br />
3.4 Digital font<br />
3<br />
4 COLOUR<br />
4.1 Primary colour palette<br />
4.2 Primary colour palette tints<br />
4.3 Christmas colour palette<br />
4.4 Christmas colour palette tints<br />
4<br />
5 PHOTOGRAPHY<br />
5.1 Products & people<br />
5<br />
6 BRAND GRAPHICS<br />
6.1 Primary graphics<br />
6<br />
7 LEAFLET GRID SYSTEMS<br />
7.1 The grid<br />
7.2 Grid example<br />
7<br />
0/00
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