PerfectHome Brand Guidlines
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
TONE OF<br />
VOICE<br />
Overview<br />
The way we talk to people tells them a<br />
lot about who we are. It sets us apart<br />
from our competitors and gives people a<br />
reason to come to us, and to come back<br />
to us again.<br />
How we talk in all our communications<br />
should be the same way as we speak<br />
to customers in store. We’re always<br />
approachable, friendly and open.<br />
Information is presented in a clear, easy<br />
to understand way. Nothing is hidden<br />
and we’re never pushy. Over-complicating<br />
things is just not our style. Instead, we<br />
make sure people are simply given all the<br />
facts they need to make the decision that’s<br />
right for them.<br />
We’re friendly but not over-friendly. (A<br />
helpful assistant rather than someone<br />
who tries to act like your best mate.)<br />
So we talk in a down-to-earth, informal<br />
way, but don’t assume we know what’s<br />
best for customers. There’s a warmth in<br />
the tone we use, because we do what we<br />
do with a smile on our face. We’re always<br />
happy to do what we can help – and it<br />
shows.<br />
1/1.1
Change language