the-internet-opportunity.com-What are the Main Personality Types and how do I Market to them

“What are the Main Personality Types and how do I Market
to them?”
the-internet-opportunity.com /2016/08/27/what-are-the-main-personality-types-and-how-do-i-market-to-them/
By tdwalsham
When it comes to marketing, knowing what are the main
personality types is very important especially when it’s time for
you to set your target market. If you can pinpoint the personality
of your target market then you can pinpoint exactly what
methods are going to work when marketing to them.
When asking “what are the main personality types?” the answer
will generally contain 4 main groups. The way that we teach the
main personality types is using a colouring system (some
people simply label/ name them. BORING!). They’re very broad
groups, but so will be the personality types of your target
market.
What are the Personality the Types Though?
Red: –
Red personality types are generally high up professionals, they
are the doers, very driven; the give me the ball and I will run
type of people. They like to get straight to the point with no messing about, also can be very competitive.
Typical examples: Business owners/ Entrepreneurs
Green: –
Green personality types aren’t as nice to market to, they tend to need more time to make a decision as they tend to
be very analytical. These types of people might require to see something numerous times before they consider it a
good thing to buy.
Typical examples: Engineers, Accountants
Orange: –
Orange personality types are softer than the rest. They’re the loving type, chilled out, very friendly and likes for
everyone to get on.
Typical examples: Teachers, Councillors
Blue: –
Blue personality types are ones who might enjoy a community environment. They tend to be a bit wilder and more
about fun than the rest being the biggest party animals. They have a loud demeanour and tend to be quite big risk
takers.
Typical examples: Sales people
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“How Do I Market To The 4 Personality Types?”
Now that you know the answer to “what are the main personality types?” are and a bit about how they function it’s
time to get into how to approach them in a marketing sense
Red: –
To market to a red personality, you must be clear and concise with your information. These types of people don’t
want you to waste their time. Your information must also be set out professionally or they’re not going to take it
seriously. A tip would be to try and tap into their competitive side to draw them in, tell them why what you are offering
is better than the rest and how it can boost, them or their company further ahead of competition.
Green: –
Marketing to a green personality type can never be a rushed job or be a pushy piece. You should prepare yourself
for a more drawn out sales process and have a lot of information to offer them. Always include relevant data to back
up any claims that are made, they will have done their research and are likely to catch out exaggerations which will
likely put them off the purchase. Be straight up and don’t overhype anything, they will become more suspicious
again which could put them off, if there are any flaws, outline them but explain how they’re solved. Facts and figures
are key to building a relationship with them rather than buttering them up with your word choice.
Orange: –
Case studies are key for orange personality types, they want to be reassured that you’re looking out for them, and
what better way to prove your track record than to show testimonials of how your product or service made an impact
on other people’s lives. Focus on an ongoing relationship. If your company, service or product offers
exceptional customer service or maintains long-term partnerships with its clients and/ or customers, tell them, they
need that sort of reassurance. Don’t focus too much on facts and figures, the more raw human and emotional effects
of your product or service tends to be more useful for a orange personality when making a decision.
Blue: –
Even though blues are the biggest risk takers, they still take some convincing. Visualisation can be key Pitch them a
vision. Help them visualize the outcomes their business could achieve with the product or service that you’re
offering. Also take some time and effort to build a relationship with them, remember they like a community feel and a
togetherness.
I hope that this has answered your questions “ what are the main personality types ?” and “how do I market to
the 4 personality types?” Liked this post and want more marketing and general life tips/motivation information, sign
up here for free email versions of our posts.
Until next time… Keep hustlin.
Tom and Dan Walsh – The Lifestyle Seekers
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