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Top Colors<br />
A rising tide floats all boats: There is strong growth across all<br />
colors for this rising-star trend. The top colors are similar in both<br />
markets, except for burgundy in the U.S. and grey in the U.K.<br />
U.S.<br />
UK<br />
white<br />
+212%<br />
black<br />
+190%<br />
black<br />
+184%<br />
white<br />
+238%<br />
red<br />
+172%<br />
red<br />
+191%<br />
blue<br />
+319%<br />
blue<br />
+430%<br />
pink<br />
+220%<br />
navy<br />
+324%<br />
yellow<br />
+337%<br />
pink<br />
+282%<br />
navy<br />
+376%<br />
yellow<br />
+162%<br />
green<br />
+162%<br />
grey<br />
+221%<br />
burgundy<br />
+403%<br />
orange<br />
+354%<br />
orange<br />
+351%<br />
green<br />
+171%<br />
Source: Google Internal Data, U.S. and U.K., Mar.–May <strong>2016</strong> vs. Mar.–May 2015.
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