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Top Patterns<br />
Embroidery is bigger in the U.S. than U.K., but embellishments and stripes<br />
are top-growing patterns in both markets. Gingham and pinstripe are<br />
different iterations of stripes that are seeing big growth in the U.K. only.<br />
U.S.<br />
UK<br />
floral<br />
+31%<br />
floral<br />
+16%<br />
tie dye<br />
+28%<br />
gingham<br />
+965%<br />
pattern<br />
+29%<br />
striped<br />
+259%<br />
striped<br />
+65%<br />
embellished<br />
+154%<br />
print<br />
+32%<br />
pattern<br />
+79%<br />
polka dot<br />
-4.3%<br />
tie dye<br />
+44%<br />
paisley<br />
+3%<br />
paisley<br />
+13%<br />
embellished<br />
+118%<br />
print<br />
-33%<br />
embroidered<br />
+174%<br />
pinstripe<br />
+155%<br />
leopard<br />
0%<br />
leopard<br />
-33%<br />
Source: Google Internal Data, U.S. and U.K., Mar.–May <strong>2016</strong> vs. Mar.–May 2015.
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