Catalogue_an_web

CATALOGUE
2016
years
- 1 -

TABLE OF
CONTENTS
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04-05 Jaymar Celebrates 60 Years
06-07 Jaymar Chronology
08 A Word from the President
09 Jaymar Showroom
10-13 The Conception
15 George Reinitz, Jaymar Founder
16-19 Optima Collection
20-21 Jazz Collection
22-23 New swivel rocking motion chair
24-25 #mon jaymar, living room furniture
26-27 D-BOX technology
28-29 #mon jaymar, Home Theater
30-31 Upholstered beds
32-33 #monjaymar, upholstered beds
34-35 Inspiration
37 Media Publications
38 Finishing Options
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Celebrates 60 years

FOR IT’S 60TH ANNIVERSARY,
JAYMAR WILL MAKE HEADS TURN
WITH THEIR NEW La 1956 CHAIR.
DARE COLOUR IN YOUR LIVING ROOM.
Jaymar’s evolution
through time …
We often revive models that were made several
years ago and refresh them to today’s trend.
Over the years, the company kept the same
winning recipe to ensure its success Jaymar makes
the difference with its design, unequalled comfort
and notoriety acquired throughout the years.
From 1956 to today see next page...

FROM 1956 TO TODAY...
u p h o l s t e r i n g
1956
First official Jaymar logo; George Reinitz launches Jaymar
company in Montreal in 1956.
Jaymar furniture arrives in our living rooms. They are well
designed with storage compartments and quality craftsmanship
that is made to last.
1965
Jaymar is recognized for their quality and well-designed
furniture. The colorful prints, skirts and piping gave a chic
look to the furniture.
1970-75
In the 70’s, floral and tropical prints were in style and the
decorative wood inserts gave a luxurious allure to the
massive piece of furniture.
1980
The presence of multiple cushions makes their appearance.
We decorate the furniture with fringes and trendy
pastel colours that are the highlight of the living room.
1985
The mid-80’s, floral fabrics, fringes, Queen Ann chairs and
recliners are very present. A time where we liked texture,
detail and motifs; a very busy decor.
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1990
In the early 90’s, we observe a lot of rounded shapes and
suede covers in bright colours. We want vibrant colours that
energize the living area.
&STYLE
1995
The arrival of modern sculptural chairs to give a touch of
‘’avant-gardiste’’ in the living room. It’s the element which
makes the difference in decor.
2000
In year 2000, pure whites are very popular. We
see them everywhere; sectionals, love seats and
upholstered beds. The furniture pieces have
clean lines (simple edges, curves and angles).
2005
Recliner styles now have a modern look with adjustable
headrests. Comfortable furniture with a trendy look and
suitable for any home decor.
2010
The Linea collection models with adjustable headrests have a
lower back line and the contrast stitching accentuates the
shape. This style is favoured in open space decors.
2015
Arrival of new JAZZ collection. Jaymar takes advantage of
improving the quality of their products. New memory foam for
added seat comfort, full-leg recliners, choice of seat depth and
width, choice of arm width, finishing touches, and more. We
now find these aspects in all our new models.
- 7 -

A Word from the President,
Jaymar celebrates their 60 years.
Since its early beginnings, Jaymar managed to distinguish itself through time thanks to its design and exceptional quality.
I thank all our employees for their great loyalty and contribution by committing to our values based on respect, team
work, integrity, autonomy and attention to detail. Jaymar has remained a leader in modern furniture manufacturing
and design in Canada and it is with great pride that we celebrate our 60 th year in business.
We have entirely renovated our showroom by adding wall dividers and decorative accents to create several homey
living room spaces in which you can appreciate our new models designed in the latest trends and fashion. We invite
you to come and try out our products while sipping a good cup of coffee in the company of our consulting experts.
They will listen to your needs and show you the different features and options that are available to you. We have
recently built a new Home Theatre room for you to try and enjoy our relaxing recliner chairs. To sum it up, we have
done quite a lot in the last couple of years and we will continue to surpass your expectations in the years to come.
Come and drop by our showroom!
Daniel Walker, Jaymar Furniture President
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SHOWROOM
Located in Terrebonne, Quebec with an 8 000 square feet surface has been entirely
renovated to the latest decor trends in 2014. We offer consumers a unique
experience by trying out quality upholstered furniture in different living room
settings. The showroom is opened to public and welcome customers referred by
our retailers across Quebec.
PHASE 2.0
Showroom entirely renovated in 2014 and in constant evolution.
Presently in Phase 2.0, we will be expanding to add a new
Home Theatre section. Consumers will now be able to try out
the new D-BOX technology by watching an action movie and
live the D-BOX experience.
The exterior landscaping was also revamped in order to receive
more customers. Parking spaces were added for visitors,
a rest area for employees and the facade of the building was
improved.
Did you know that...
Our consultants are there to guide customers towards finding
the right furniture suitable to their needs. By asking the right
questions, they can determine the customer’s needs; show
them the different features and options that are available to
them which will allow them to make an informed decision.
Furthermore, with more than 100 models on display, they
will be able to see several different configurations and decide
which is best for their living space. Not to mention our vast
choice of fabrics and leathers to choose from.
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Our manufacturing
process in 6 stages
WOODCUTTING
ASSEMBLY
ANALYSIS & COVER CUTTING
SEWING
UPHOLSTERY
INSPECTION

MADE IN NORTH AMERICA
All Jaymar furniture are designed and manufactured at the factory by craftsmen for which some have more than
30 years experience. They work day after day designing quality custom made furniture.
DID YOU KNOW THAT...
Our company offers the widest selection of fabrics and leathers on a range of upholstered furniture that are
available in multiple configurations; stationary, recliners and sectionals? We allow our customers to personalize
their configuration so that they can get quality furniture they’ve always dreamed of.
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From Inspiration
to Design
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to Conception
Reality
to
Like in many other industries, Jaymar models are at that start; just a drawing. Creativity and innovation is becoming
more and more important in the furniture industry. Style, trendy design and comfort must be considered during the
creation of the model. Jaymar has their own research and development team and hires renowned designers from
the industry.
- 13 -

Dare to
add colour!
14

THE FOUNDER and his story.
Mr. George Reinitz, founder of Jaymar Furniture.
Native of Hungary, holocaust survivor and orphan at the age of 16, George
Reinitz immigrates to Canada and starts working in the furniture industry
at Montreal Upholstery. After more than 8 years of experience, he acquired
an in-depth knowledge of his profession. At the age of 24, he wants
to invest in the company for which he worked for and asks to buy shares;
the owner refused.
Hence, Mr. Reinitz decides to leave his employment to start his own company; JAYMAR. NOMMÉ EN NA
NAMED IN THE HONOUR OF HIS PARENTS: JAY FOR JACOB AND MAR FOR
MARTHA. HE HOPES THAT JAYMAR BECOMES HIS A SECOND FAMILY.
He wants, above all, to offer good working conditions for his employees who will work in a fine point technology factory.
His objective was to build durable furniture of the latest trend, made in Canada. To do so, he decides to settle in
the great metropolis area of Montreal.
At that time, sofa beds were a rising tendency in the upholstered furniture industry. It was thus, Jaymar’s first product
produced in 1956. Gradually, the company expanded and developed new models such as rocking chairs.
A few years later, Montreal Upholstery goes bankrupt and Mr. Reinitz decides to hire his former boss who said to have
sorely regretted not selling him shares of company. By allying their forces and their respective experience, it allowed
the company to continue to offer great quality furniture in Canada.
Mr. Reinitz was known by his employees as having a great technical knowledge, ingenious manual dexterity and attention
to detail. He preferred making new models rather than working in sales and marketing. In spite of all, he was
involved in all aspects of the business from the construction of furniture to the purchasing of material and the hiring
of employees.
After many years of hard work, Jaymar enjoys a surge of popularity and it’s now time to think of expanding. Mr. Reinitz
decides to by a lot of land in Terrebonne to build an all new 128 000 square feet factory. The city decides to name the
street in his honour "Jaymar". At that time, he was scrambling to keep his employees so he bought a bus in order to
provide transportation for his workers to the new factory location on the North Shore.
This is how, under the leadership of Mr. George Reinitz, Jaymar reaches an all time high of $42 million annually with
the help of his 345 employees. In 2000, after 44 years of work, Mr. Reinitz decides to take his retirement and sells the
company to American Investment Company.
Jaymar then passes through the hands of Shermag in 2003, then Bermex in 2009 to be finally purchased in 2014 by
Daniel Walker, the current owner.
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Wood leg LG106
Metal leg LG89
- 16 -

THIS NEW COLLECTION OFFERS SEVERAL
MODELS WITH ADJUSTABLE HEADREST
FULL LEG RECLINER & SEATING WITH
SHAPED FOAM AND MEMORY FOAM FOR
UNPARALLELED COMFORT & ELEGANCE.
• Complete height 33" / 40"
• Seat width 23" or 30"
• Seat depth : 22" or 20"
• Choice of arm width
• Shaped foam & memory foam
• Adjustable headrest
• Large flat thread in leather
• Stationary or reclining with fully padded footrest
- 17 -
London Model, Optima collection
Apartment sofa 169-170
Cover: Madras Steel

Venice model, Optima collection
Apartment sofa 169-170
Cover: Princess Sterling
Sorrento model,
Optima collection
Apartment sofa 169-170
Cover: Madras Cobblestone

Amsterdam model,
Optima collection
Apartment sofa 169-170
Cover: Madras Clay
London model,
Optima collection
Apartment sofa 169-170
Cover: Madras Steel
Washington model,
Optima collection
Apartment sofa 169-170
Cover: Sergio Leone Chocolate
One collection, an infinite choice of configurations...
041 042
011 009 005
169
177
174
041 051
055
096 173
050
177
055
179
177
170
051 042
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THE PERFECT COLLECTION FOR
ALL SPACES. OFFERS COMPLETE
BACK SUPPORT WITH ITS
42” HEIGHT MODELS.
• Complete height 42" • Seat width: 30" or 22"
• Seat depth: 21" • Arm width: 5,5"
• Memory foam
• Choice of leg
or without
• Adjustable headrest
• Stationary or full leg
recliner
FROM LEFT TO WRIGHT
Alto model, Loveseat 041-042
Cover: Hugo Black
Chill model, Sofa 003
Cover: Pony Noir
Orchestra, model
Jazz collection
sectional 041-051-050-061
Cover: Pony White
Groove model, Sofa: 041-051-042
Cover: Illusion Charcoal
Trendy model, sectional 169-174
Cover: Trespass Grey with black piping
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NEW
SWIVEL & ROCKING
MOTION CHAIR
Each Optima, Jazz, Linea
and Parallele Collections
have their own swivel and
rocking motion chair. This
chair features a reclining
with fully padded footrest
and seating composed of
memory foam for an ultimate
comfort.
Adjustable headrest
You also have the choice of
manual or power recliner.
And, an adjustable headrest
for a perfect recline
while you watch your
favorite movie.
Well-thought-out for best
ergonomics comfort.
Available in more than 25
different styles and offered in
a vast selection of covers.
Star model, Parallele collection
Cover: Princess Sterling
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London Model,
Optima collection
Cover: Madras Navy Blue
Amsterdam Model,
Optima collection
Cover: Balance Beige
Clario Model,
Parallele collection
Cover: Trina Blue
James Model, Linea collection
Cover: Trina Tangerine
Vanda Model,
Parallele collection
Cover: Madras Cobblestone
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Leonardo Model,
Optima collection
Cover: Illusion Black

We are SOCIAL
Show us your jaymar
#monjaymar
#monjaymar
Sacha Model, Parallele collection
Creation of designer Sylvie Caron

#monjaymar
Barcelona Model
Creation of designer Marylaine Langevin
#monjaymar
Eclipse Model,
Creation of designer Marylaine Langevin
Havre des Légendes, Mont-Tremblant project.
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READY
Ventura Model DBOX,
Apartment sofa
Cover: Florance Black
INSTALLED technology
Examples of configurations available
Combine DBOX with regular items.
057
042
008
174
008
011
047
061
235
Star Model DBOX, sectional; 030-055-089
Cover: Florance White

Live a
UNIQUE experience!
ADD D-BOX TECHNOLOGY TO YOUR JAYMAR FURNITURE.
Jaymar is the only upholstered furniture manufacturer in North America to include D-BOX motion technology embedded
in their seating. Pick out your style and include the D-BOX motion system.
Choose among our D-BOX Ready Home Theatre chairs or from our sectional models where you may opt for seating
with or without D-BOX installed. A chic look for a stylish living room coupled with a cutting-edge motion technology
that will make you feel the action of your favorite action movie.
Examples of configurations available
Indiana Model,
Motion seat
D-BOX Ready
Cover: Illusion Charcoal
069 165
Motion Sofa Apt. 4 actuators
Fauteuil double inclinable 3 actuators
032
044
Motion Loveseat 4 actuators
Motion Chair 3 actuators
WHAT IS D-BOX TECHNOLOGY?
D-BOX Motion Systems and motion codes
are built to transfer back true-to-life tion and vibrations from the screens to
mo-
the viewer. No matter the context D-BOX
Motion Systems will transfer motions and
vibrations from the virtual world to the
real world.
Movie audience, Home Theatres as well as
simulators trainees can feel the action and
become truly part of a powerful and cise motion experience.
Motion effects are artistically scripted motion
and vibrations that emulate what is
happening onscreen, in perfect sync. The
preresult
is a truly immersive experience.

We are SOCIAL
Show us your jaymar
#monjaymar
#monjaymar
351 Home theater Model
Concept of Soundlab & Ultimation in Australia

#monjaymar
351 Home theater Model
Concept of K & W Audio
#monjaymar
351 Home theater Model
Concept of Soundlab & Ultimation in Australia

NEW personalized
bed program to suit
your needs.
+ 20 Bed Headboards
Choice of bed base with Large or Narrow contour
With legs
No Dust With storage
With front drawer
With side drawers
Leg choices
Different Covers
Decorative Nail
A personalized upholstered bed made just for you

Leave room for your imagination...
Jaymar is introducing for their 60th anniversary, a new upholstered bed program. Choose your headboard, choose
your bed base and add your final touches. You’ll find multifunctional beds with storage, with front or side drawers as
well as adjustable headboard cushions which offers increased comfort.
Modena Model,
King Bed with legs
Cover: Chess Silver
Rachel Model, Queen bed with side drawers
Cover: Stallion Black
Melanie Model, King bed with storage
Cover: Bonanza Taupe
- 31 -

We are SOCIAL
Show us your jaymar
#monjaymar
#monjaymar
Dylan Model
Jaymar client concept
32

#monjaymar
Alonzo Model
Concept of Designer Marylaine Langevin
#monjaymar
Wave Model
Showroom concept

- 35 -

Media publications
THIS YEAR, JAYMAR REDOUBLED THEIR EFFORTS TO UNDERLINE THEIR 60
YEARS BY OBTAINING HIGH VISIBILITY THROUGHOUT DIFFERENT MEDIAS. IT’S
WITH PRIDE THAT WE ACCEPTED THE DIFFERENT MEDIA PROJECTS DURING
THE LAST YEAR.
Contact us if you are interested in publishing photos of our products. We have also invested in an all new photo studio
which will enable us to offer even more photos of our products in different configurations and covers.
+ To see our media reviews (newspaper articles and catalogues); visit our web site under our Media publications page.
- 37 -
MEDIAS

Finishing Touch
THE FINISHING TOUCHES OF EACH
UPHOLSTERED PIECE THAT WE
CREATE TESTIFIES TO THE QUALITY
AND FINE DETAIL FOUND IN EACH
JAYMAR PRODUCT.
OUR FABRICS
At Jaymar, we offer a huge selection of in stock fabrics.
Whether it be to cover a furniture set or do a
fabric and leather combo or to decorate your new
set with assorted accent pillows, you’ll find the fabric
of your choice among a variety of more than
70 fabrics in different colours and textures.
OUR LEATHERS
A large selection of quality leathers are offered,
in order to provide you with an ultimate comfort.
A vast choice of colours, textures and grades are
made available to you. Discover our selection of
90 leathers. The Rainbow collection is sure to satisfy
those colourful needs with its flamboyant
palette of colours.

COMBO
A combo consists of combining two different covers. You may opt
for a combo of two fabrics or a leather and fabric combo. Create
your own original look.
507 Model, Swivel Rocking Chair
Cover: Bonanza Marmor and Trina Violet
Example: Chloe style with white piping and a fabric and leather cover combo.
Contrast Thread & Piping
Among selected Jaymar styles, you may also add finishing touches
such as contrasting thread or piping. This will give your furniture
piece a unique and personalized look.
At Jaymar, each piece of furniture is unique, like our customers !
- 39 -

years
JAYMAR.CA
75, JAYMAR STREET TERREBONNE
QUEBEC J6W 1M5
CANADA
1.888.529.6271
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