Brand Guidelines
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Logo Typography<br />
Cooper Std Black is our logo typeface. Refrain from<br />
using in any communication other than our logo.<br />
Gotham Rounded Medium is our communication<br />
typeface. Use Gotham Rounded Bold for headlines<br />
and titles, and Gotham Rounded Light to<br />
de-emphasize copy.<br />
Our typographic style conveys simplicity and a<br />
friendly tone. It contributes largely to our brand<br />
identity. Please keep that in mind in your copywriting<br />
as well.<br />
Gotham Rounded is available as a web font. When<br />
Gotham Rounded is not available, fall back to using<br />
system fonts (i.e. Arial or Helvetica Neue).<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!@#$%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz<br />
1234567890!@#$%^&*()<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz<br />
1234567890!@#$%^&*()