Brand Guidelines

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A FRIENDLY FACE ROUNDED FRIENDLY SIMPLE CLEAR ELEGANT PRECISE GEOMETRIC
Usage Examples Bold Gotham Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Medium Light Gotham Rounded Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Gotham Rounded Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Page 1: Brand Guideline Manual
Page 6 and 7: OUR VISUAL IDENTITY Thank you for j
Page 8 and 9: The Logo Our logo is the first elem
Page 10 and 11: EVERYTHING IN ITS RIGHT PLACE Logo
Page 12 and 13: COLORS
Page 14 and 15: 10% 20% 30% 40% 50% 60% 70% 80% 90%
Page 16 and 17: PICK A COLOR, ANY COLOR
Page 18 and 19: File Formats For print media, use t
Page 20 and 21: TYPOGRAPHY
Page 24 and 25: Copywriting Bold Proxima Nova Soft
Page 26 and 27: Email Signature Example We make our
Page 29 and 30: Ali R.Obeidi Founder, Managing Dire
Page 32 and 33: Uniforms
Page 35: Packaging
Page 38 and 39: Hot Dog Box
Page 40: 9 CM 9 CM 4 CM 4 CM 4 CM 9 CM 9 CM
Page 45 and 46: Menu To keep a consistent feel, pri
Page 47: Door Hanger Menu
Page 51: Signage System Our signs are hand-m
Page 58: Delivery Container For delivery veh
Page 63: Materials Selection
Page 70: Photography Our photography style i
Page 75 and 76:
Lighting When using ambient light,
Page 78:
Social Media For digital and social
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Brand Guidelines

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