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Build a Clear Path to Your Products Online with Good Taxonomy

It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to e-commerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online store. A good taxonomy leads people to your products in as few clicks as possible. The fewer the clicks, the faster the sale.

It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to e-commerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online store. A good taxonomy leads people to your products in as few clicks as possible. The fewer the clicks, the faster the sale.

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Make your online s<strong>to</strong>re easy <strong>to</strong> shop by structuring your site <strong>with</strong> data-driven categories and<br />

attributes. By keeping your taxonomy understandable, consistent and relevant, you’ll provide<br />

buyers easy-<strong>to</strong>-navigate paths <strong>to</strong> your products online. With good product taxonomy, a<br />

potential sale is just a few clicks away!

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