Antur Teifi adroddiad saesneg
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Dewi Williams, Managing Director<br />
Bev Pold, Chairman<br />
Trac<br />
employment services<br />
gwasanaethau cyflogi<br />
<strong>Antur</strong> <strong>Teifi</strong> –<br />
Building Better Businesses<br />
We work with companies along<br />
their whole journey, from start-up<br />
through business planning to<br />
finding and entering new markets.<br />
This highlights document gives<br />
you a taste of what <strong>Antur</strong> <strong>Teifi</strong> has<br />
done in the past year, what we are<br />
working on now and some plans<br />
for the future.<br />
Our roots are proudly in the <strong>Teifi</strong><br />
Valley, and we report in this<br />
edition on our recent survey of<br />
businesses in the valley focusing<br />
on their future expectations. We<br />
want to see the <strong>Teifi</strong> Valley<br />
succeed and flourish, and we<br />
hope some of our services can<br />
help businesses within it realise<br />
their expectations. We now work<br />
throughout Wales and further<br />
afield, and we will be rolling out<br />
our business survey across other<br />
areas in which we work. It helps<br />
us ensure that our services<br />
remain relevant to the needs of<br />
businesses.<br />
<strong>Antur</strong> <strong>Teifi</strong><br />
Aberarad Business Park,<br />
Newcastle Emlyn,<br />
Carmarthenshire,<br />
SA38 9DB<br />
01239 710238<br />
www.anturteifi.co.uk<br />
Trac Employment<br />
Services<br />
12-14 John Street,<br />
Llanelli,<br />
Carmarthenshire,<br />
SA15 1UH<br />
01554 772122<br />
www.tractraining.org.uk<br />
We have experts on hand to help<br />
you access a range of business<br />
services, and here you’ll meet<br />
some of them and get to know<br />
how they might help you.<br />
Last year, we supported over<br />
5,500 companies. Some of that<br />
support was delivered through<br />
our Public sector contracts,<br />
notably Business Wales on behalf<br />
of the Welsh Government. We are<br />
proud to have, this year, been<br />
reappointed to deliver its flagship<br />
business support programme, this<br />
time in a broader geographical<br />
area that includes the whole of<br />
north Wales to add to mid and<br />
south west Wales.<br />
This contract award, along with<br />
other services launched this year,<br />
are the result of significant<br />
investment by us in our services<br />
for businesses. Our aim through<br />
this investment is simple – to<br />
build better businesses that will<br />
contribute to a growing economy.<br />
You can be part of our story next<br />
year, starting with a free business<br />
review. Contact us for more<br />
details.<br />
Telemat<br />
Aberarad Business Park,<br />
Newcastle Emlyn,<br />
Carmarthenshire,<br />
SA38 9DB<br />
01239 712345<br />
www.telemat.co.uk<br />
Canta/Perspectif<br />
Aberarad Business Park,<br />
Newcastle Emlyn,<br />
Carmarthenshire,<br />
SA38 9DB<br />
01239 712321<br />
www.canta.co.uk<br />
Health trends to boost<br />
the health of food companies?<br />
Market Intelligence<br />
New research shines some light on how<br />
food companies can cater for a more health<br />
conscious consumer despite some major<br />
differences between consumers’<br />
perceptions and reality of their health;<br />
While just 15% of the adult population<br />
consider themselves to be somewhat or<br />
very unhealthy (Mintel), NHS data shows<br />
that in fact 64% of the population is in fact<br />
overweight or obese.<br />
The food sector has an important role to<br />
play in helping to redress this balance. The<br />
latest research suggests that consumers are<br />
open to the idea of healthier reformulations<br />
with 77% being in favour of reducing the<br />
amount of fat / sugar / calories in unhealthy<br />
foods. These findings have important<br />
implications for food businesses, not only in<br />
terms of ingredients, but also in terms of<br />
packaging, labelling and how they<br />
communicate with their target customers<br />
about the product.<br />
This represents some of the insight food<br />
companies can use by working with <strong>Antur</strong><br />
<strong>Teifi</strong>’s Market Intelligence service, Perspectif<br />
to understand the markets in which they are<br />
operating, and how changes in consumer<br />
trends constantly affect those markets.<br />
In 2015, Perspectif began working with The<br />
Guild of Fine Food to help them gain a<br />
better understanding of the specialist food<br />
retail market – an area for which very little<br />
relevant data currently exists. Using a<br />
combination of desk and primary research,<br />
Perspectif built up a detailed picture of the<br />
current fine food retail market. This included<br />
evaluating the size, value and composition<br />
of the fine food sector, and building up a<br />
detailed picture of the typical customer at a<br />
fine food retail outlet, including gaining an<br />
understanding of the attitudes and<br />
motivations of fine food shoppers. The<br />
report highlights the current challenges and<br />
future opportunities for fine food retailers,<br />
and the Guild will be using this information<br />
to develop their support services to the<br />
sector. But the pursuit of market intelligence<br />
is a continuous journey, and we look<br />
forward to continuing to work with the Guild<br />
to build an increasingly more detailed<br />
picture of the sector.<br />
As market conditions change, it is vital that<br />
marketing strategies and plans are<br />
monitored and revised as necessary and<br />
Perspectif is well placed to support<br />
businesses to do this. This year, Perspectif is<br />
developing a new product for the food and<br />
drink sector that will launch in November<br />
2016 at Food Matters Live, London. Building<br />
on the Tourism 360, an insight portal for<br />
tourism sector, The Food & Drink 360 portal<br />
will provide access to the latest data within<br />
the industry, insights on the latest trends as<br />
well as forecasts for growth over the next 5<br />
years for specific sectors within the wider<br />
food & drink industry. With this kind of<br />
information businesses can begin to benefit<br />
from greater understanding of the market<br />
conditions, their customers, and identify the<br />
best areas to achieve success.<br />
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