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Dewi Williams, Managing Director<br />

Bev Pold, Chairman<br />

Trac<br />

employment services<br />

gwasanaethau cyflogi<br />

<strong>Antur</strong> <strong>Teifi</strong> –<br />

Building Better Businesses<br />

We work with companies along<br />

their whole journey, from start-up<br />

through business planning to<br />

finding and entering new markets.<br />

This highlights document gives<br />

you a taste of what <strong>Antur</strong> <strong>Teifi</strong> has<br />

done in the past year, what we are<br />

working on now and some plans<br />

for the future.<br />

Our roots are proudly in the <strong>Teifi</strong><br />

Valley, and we report in this<br />

edition on our recent survey of<br />

businesses in the valley focusing<br />

on their future expectations. We<br />

want to see the <strong>Teifi</strong> Valley<br />

succeed and flourish, and we<br />

hope some of our services can<br />

help businesses within it realise<br />

their expectations. We now work<br />

throughout Wales and further<br />

afield, and we will be rolling out<br />

our business survey across other<br />

areas in which we work. It helps<br />

us ensure that our services<br />

remain relevant to the needs of<br />

businesses.<br />

<strong>Antur</strong> <strong>Teifi</strong><br />

Aberarad Business Park,<br />

Newcastle Emlyn,<br />

Carmarthenshire,<br />

SA38 9DB<br />

01239 710238<br />

www.anturteifi.co.uk<br />

Trac Employment<br />

Services<br />

12-14 John Street,<br />

Llanelli,<br />

Carmarthenshire,<br />

SA15 1UH<br />

01554 772122<br />

www.tractraining.org.uk<br />

We have experts on hand to help<br />

you access a range of business<br />

services, and here you’ll meet<br />

some of them and get to know<br />

how they might help you.<br />

Last year, we supported over<br />

5,500 companies. Some of that<br />

support was delivered through<br />

our Public sector contracts,<br />

notably Business Wales on behalf<br />

of the Welsh Government. We are<br />

proud to have, this year, been<br />

reappointed to deliver its flagship<br />

business support programme, this<br />

time in a broader geographical<br />

area that includes the whole of<br />

north Wales to add to mid and<br />

south west Wales.<br />

This contract award, along with<br />

other services launched this year,<br />

are the result of significant<br />

investment by us in our services<br />

for businesses. Our aim through<br />

this investment is simple – to<br />

build better businesses that will<br />

contribute to a growing economy.<br />

You can be part of our story next<br />

year, starting with a free business<br />

review. Contact us for more<br />

details.<br />

Telemat<br />

Aberarad Business Park,<br />

Newcastle Emlyn,<br />

Carmarthenshire,<br />

SA38 9DB<br />

01239 712345<br />

www.telemat.co.uk<br />

Canta/Perspectif<br />

Aberarad Business Park,<br />

Newcastle Emlyn,<br />

Carmarthenshire,<br />

SA38 9DB<br />

01239 712321<br />

www.canta.co.uk<br />

Health trends to boost<br />

the health of food companies?<br />

Market Intelligence<br />

New research shines some light on how<br />

food companies can cater for a more health<br />

conscious consumer despite some major<br />

differences between consumers’<br />

perceptions and reality of their health;<br />

While just 15% of the adult population<br />

consider themselves to be somewhat or<br />

very unhealthy (Mintel), NHS data shows<br />

that in fact 64% of the population is in fact<br />

overweight or obese.<br />

The food sector has an important role to<br />

play in helping to redress this balance. The<br />

latest research suggests that consumers are<br />

open to the idea of healthier reformulations<br />

with 77% being in favour of reducing the<br />

amount of fat / sugar / calories in unhealthy<br />

foods. These findings have important<br />

implications for food businesses, not only in<br />

terms of ingredients, but also in terms of<br />

packaging, labelling and how they<br />

communicate with their target customers<br />

about the product.<br />

This represents some of the insight food<br />

companies can use by working with <strong>Antur</strong><br />

<strong>Teifi</strong>’s Market Intelligence service, Perspectif<br />

to understand the markets in which they are<br />

operating, and how changes in consumer<br />

trends constantly affect those markets.<br />

In 2015, Perspectif began working with The<br />

Guild of Fine Food to help them gain a<br />

better understanding of the specialist food<br />

retail market – an area for which very little<br />

relevant data currently exists. Using a<br />

combination of desk and primary research,<br />

Perspectif built up a detailed picture of the<br />

current fine food retail market. This included<br />

evaluating the size, value and composition<br />

of the fine food sector, and building up a<br />

detailed picture of the typical customer at a<br />

fine food retail outlet, including gaining an<br />

understanding of the attitudes and<br />

motivations of fine food shoppers. The<br />

report highlights the current challenges and<br />

future opportunities for fine food retailers,<br />

and the Guild will be using this information<br />

to develop their support services to the<br />

sector. But the pursuit of market intelligence<br />

is a continuous journey, and we look<br />

forward to continuing to work with the Guild<br />

to build an increasingly more detailed<br />

picture of the sector.<br />

As market conditions change, it is vital that<br />

marketing strategies and plans are<br />

monitored and revised as necessary and<br />

Perspectif is well placed to support<br />

businesses to do this. This year, Perspectif is<br />

developing a new product for the food and<br />

drink sector that will launch in November<br />

2016 at Food Matters Live, London. Building<br />

on the Tourism 360, an insight portal for<br />

tourism sector, The Food & Drink 360 portal<br />

will provide access to the latest data within<br />

the industry, insights on the latest trends as<br />

well as forecasts for growth over the next 5<br />

years for specific sectors within the wider<br />

food & drink industry. With this kind of<br />

information businesses can begin to benefit<br />

from greater understanding of the market<br />

conditions, their customers, and identify the<br />

best areas to achieve success.<br />

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