Antur Teifi adroddiad saesneg

And the winner is …!
Marketing Communications
The success of the Welsh football team
bringing smiles to the faces of even the
most hardened rugby supporters. Masters
champion Danny Willett’s golf journey
starting in Wales. And so on and so on. With
full justification, we revel in their success
and celebrate their hard work and
commitment.
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What a sporting
summer it’s been. Team
GB’s Welsh athletes
returning from Rio with
the largest overall
Olympic medal haul
ever won by Welsh
competitors.
Calon Wen Team
But what about business? Hard work and
commitment are just as essential to success
here also. Yes – business has its own awards
ceremonies. But to what extent are they
recognised? Is entering them really worth
the time and trouble?
From local to national, there’s a huge variety
of awards to be sought after. The key is to
be choosey. To go for a particular award and
a specific category. One whose profile will
bring the greatest benefit to your business.
Searching the right award may not be at the
top of your agenda but doing it as part of
your marketing plan could well be a good
investment.
Eleri Lewis, our Account Manager at Antur
Teifi's Marketing solutions arm, Perspectif,
works closely with Calon Wen, a dairy cooperative
based in Narberth. Their products
have recently won industry recognition in
the Great Taste Awards.
Margaret Oakley, Eleri Lewis
“Great Taste is organised by the Guild of
Fine Food and has been described as the
Oscars of the food world” explains Eleri.
“We decided to enter Calon Wen’s products
because the food is evaluated by taste
above all else. We were delighted that the
two products entered - the slightly salted
butter, and strawberry frozen yogurt - won
2* and 1* respectively.”
So what can this mean for Calon Wen and,
indeed, all companies who gain success in
industry awards? The answer is: credibility.
Having that stamp of approval on your
packaging shows to the world that your
products are quality products. It also makes
you stand out from your competitors and
provides enhanced PR opportunities. Being
able to put “Award Winning” on all your
promotional material is a sure way to
generate new business. Says Calon Wen
director Margaret Oakley: “We’ve always
known that our products are of the highest
quality. But now, it’s no longer just us saying
it. Achieving the Great Taste accolade is a
real stamp of approval. ”
But, as in sport, it’s not all about the
winning. Even if you don’t achieve a top
placing first time round, the adventure of
taking part can be a great way of building
that all-important team spirit within your
company.
Along with our sporting heroes, Calon Wen
can certainly testify to that!
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