Hydrolife Magazine October/November 2016 (USA Edition)

The laws and regulations governing the growing medicinal
cannabis industry are complex and ever-changing, and
navigating them requires lots of diligence and hard work.
Luckily for cannabis business owners, the tech geniuses have
stepped in with software solutions for marijuana producers,
processors, infused product manufacturers and retailers.
Amy Poinsett and Jessica Billingsley, owners of Coloradobased
MJ Freeway, were both managing separate information
technology and development firms in Telluride, Colorado,
when they decided to open their own company together in 2010.
Poinsett’s background includes directing technology
development teams in software application design and
research analysis in the financial, luxury tourism and
medical technology industries. Billingsley’s experience
was in building and managing very successful technology
operations—prior to co-founding MJ Freeway, she was the
founder, owner, director, COO and CEO of companies with
revenues exceeding $11 million.
“We founded MJ Freeway because we knew we had the
skills to create a technology solution that would enable
the legal cannabis industry to grow successfully and help
business owners achieve their goals,” explains Poinsett.
“Seed-to-sale compliance tracking makes it possible for
governments to regulate cannabis and ensure public,
patient and product safety. And our additional software tools
and services help business owners accelerate their growth
while achieving operational efficiencies.”
On top of having the tech skills needed to create this kind of
software, it’s an industry the pair believe in and truly want to
help, adds Billingsley. “We believe in cannabis’s medicinal
value and we believe that people who need access to
medicine should have it,” she says.
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