Hydrolife Magazine October/November 2016 (USA Edition)

Leaf Data Systems is the company’s regulatory
solution, which combines compliance data from
all licensed cannabis businesses in a state
or municipality, giving regulators improved
visibility into operations. The system offers full
cannabis life cycle tracking and is customized
based on differing state requirements to provide
an efficient and easy-to-use solution.
The company’s growth and innovative technologies
led to Poinsett and Billingsley being featured
in Cannabis Now’s Eight Cannabis Entrepreneurs
to Watch in 2014. MJ Freeway was also included in
Entrepreneur Magazine’s annual list of 100 Brilliant
Companies and the company was listed in The Inc.
5,000 list of fastest-growing companies in America.
Amy demonstrating how MJ Freeway works.
✔ Do the right thing
✔ Show people that you care
✔ Be part of the solution
Why are thousands of businesses choosing
MJ Freeway products?
“Our seed-to-sale tracking system helps improve
business workflow, tracks inventory, guarantees
compliance, and manages customer and patient
data,” explains Poinsett. “Each suite supports
the entire marijuana production and distribution
process from seed to sale. We guarantee state and
federal compliance by providing intuitive tools to
manage the entire process while controlling costs
and maximizing efficiency.”
If staying on top of state and federal rules, and running
a more efficient business are two major goals
for you, check out mjfreeway.com for more details.
Jenn McGarrigle is a writer, editor, gardener,
mountain biker and nature lover who has lived on the
West Coast all her life. When she’s not telling stories
and helping people get the word out about the
exciting things they do and why they do them, you’ll
find her on the trails or in her garden.
4 Questions with Amy and Jessica
What are some of the struggles and challenges you’ve
experienced so far?
Amy: At one point, we thought growth would be something we
could easily handle, even embrace, but scaling our employee base,
infrastructure and reach has proven to be more challenging and
demanding than we anticipated. Managing growth requires the
right infrastructure, partners and people. And scaling for growth is
a job within itself. What we learned is our customers are facing the
same challenges and opportunities with their growth, and we are
developing next-generation products to solve those challenges.
How do you support your clients?
Jessica: Our software is powerful and flexible, which means it
can support a variety of business models and business processes,
whether it is an established business or a concept still to be
executed. Our Implementation Package, which comes with each
subscription purchase, is eight hours of custom software and
hardware set-up.
Any advice for new business owners?
Amy: Build a strong foundation by establishing a banking
relationship for day-to-day needs, hiring qualified staff from labor
talent pools and completing a SWOT analysis to identify your
greatest weaknesses and develop a long-term strategy. Choose
a software partner that is best for your operation and business
needs, and train your employees. Formalize your business
operations with employee handbooks, workflow diagrams, internal
controls, inventory and cash control processes, standard operating
procedures, etc. Partner with people you trust, develop a formal
marketing plan and, most importantly, enjoy it!
How do you spend time outside the office?
Amy: I’m a dive master and fine arts painter.
Jessica: I’m an Ashtanga yoga practitioner and rock climber.
myhydrolife.com grow. heal. live. enjoy. 91