Hidden Treasure Art eMagazine / Spring MARCH 2015

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Nadia Viguier Strasbourg Cathedral acrylic on canvas 40 x 40 cm 2010 The Cry of the Earth, I., oil on canvas 60 x 80 cm 2014 70 I HIDDEN TREASURE ART eMAGAZINE / Spring 2015
Approaching Galleries It’s one thing being an established and famous artist, where all you have to do is paint the pictures and hand them over to an agent, then show up for the preview evening. It’s another to be at the beginning of your career as an artist. Most of us have to plan our own shows, as I have done over the last few years, and there is a lot of work involved if you want to get the most out of your art exhibition. I was fortunate in that I worked as a gallery assistant for artist Nerys Johnson when I was at Durham University, and assisted her with preparing for her shows. Even though she was an established artist, there was still a lot to be done. After you have planned an exhibition of your work, you will see that the commission galleries request is well worth the effort they put in! Restaurants might be a good place to start, it works for both the restaurant in terms of attracting customers, and the artist. It is also a good place to get over your ‘art exhibition anxiety’ in a far less intimidating atmosphere than a public gallery. They charge no commission, but you have to do the work yourself… from the hanging to the promotion and subsequent sales. So, it is from this perspective that I write. In the Beginning: Your First Art Exhibition First of all, you must secure your ‘gallery space’. I had my first solo art exhibition at Pizza Express in Darlington, UK. As a corporation, they have a huge commitment to the arts, in particular local artists. Their restaurants are often designed as galleries themselves, and they know that their customers really appreciate the ever-changing work on their walls. To be continued... HIDDEN TREASURE ART eMAGAZINE / Spring 2015 I 71
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in feng www.binand.com contact: Bin
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HIDDEN TREASURE ART eMAGAZINE / Spr
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Hidden Treasure Art eMagazine / Spring MARCH 2015

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