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Transition Planning 2nd Edition

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VALUE DRIVERS<br />

When taking your business to market, it is important to consider<br />

the internal and external value drivers. Each of these factors can<br />

substantially increase the final selling price for the benefit of the seller.<br />

Each value driver is a characteristic of a business that either reduces the<br />

risk associated with owning the business or enhances the prospect that<br />

the business will grow signifcantly in the future.<br />

“<br />

We are in danger of valuing most<br />

highly those things we can measure<br />

most accurately, which means that we<br />

are often precisely wrong rather than<br />

approximately right.<br />

- Sir John Banham<br />

“<br />

EXTERNAL VALUE DRIVERS<br />

4 Economic factors<br />

4 Strategic buyers synergies<br />

4 Reccurring revenue<br />

4 Competition from buyer groups<br />

4 Innovation & IP (Intellectual Property): proprietary technology,<br />

trademarks, patents, etc.<br />

4 <strong>Transition</strong> timeline for existing management<br />

INTERNAL VALUE DRIVERS<br />

4 Stable and predictable cash flow<br />

4 Reliable financial information<br />

4 Customer diversity<br />

4 Human capital / quality of workforce<br />

4 Growth potential<br />

4 Facility and equipment condition<br />

4 Product / service diversity<br />

4 Goodwill<br />

4 Barriers to competitive entry<br />

4 Operating systems and procedures<br />

Simply put, the better your performance in these areas, the greater the<br />

selling price of your business. The likely result is that you will sell at the<br />

higher range normally associated with our industry.<br />

Note: Accountant valuations are useful for applying to divorces,<br />

partnerships, breakup, etc. However, the fact remains they do not<br />

actually represent “fair market“ enterprise value.<br />

“<br />

Money speaks sense in a language all<br />

nations understand.<br />

- Aphra Behn<br />

“<br />

“She knows the value of everything she makes.”<br />

- Proverbs 31:18<br />

INTEGRITY • AGILITY •RESULTS 17

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