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Marketing In Their Hands: Using Cell Phone Marketing To Boost Enrollment With ROIs of 19,000%
> Grand Salon A, Section 6, 1st Floor
Today’s potential community college students (and
current students) are technologically savvy and have
a smartphone with them 24/7. Learn how community
colleges have been successfully using mobile phone
advertising to reach current and potential students –
without spending a lot of money, achieving a very high
ROI, and bringing potential students to campuses. In
fact, the ROI on mobile phone advertising by community
colleges is exponentially beating ROI on other forms of
advertising as well as mobile phone advertising overall.
Kathi J. Swanson
PRESIDENT: CLARUS Corporation, NE
AGENDA
SATURDAY 10/08
Concurrent Sessions 8 a.m. – 9 a.m.
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How colleges are effectively advertising on
smartphones using geofencing, clustering,
and other techniques for targeting audiences.
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How other community colleges are successfully
and cost effectively using mobile phone
advertising for recruitment, enrollment support,
retention, communications, and branding from
case studies.
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How to utilize mobile phone advertising in your
college’s marketing mix and actually advertise
on smartphones.
CONCURRENT SESSIONS 9:15 A.M. – 10:15 A.M.
Track Legend
New reality of
commuter campuses
Expanding the mission
Entrepreneurial and
strategic alliances with
business and industry
New pathways to
student success
The new financial model
Combating poverty and
promoting citizenship
Strengthening governance
SPECIAL SESSION | Advice from ACCT’s Executive Search Experts > Grand Salon A, Section 3, 1st Floor
A special opportunity to interact with ACCT’s Search Services experts and ask the questions you need answered
before conducting your CEO search. What type of search process will work for your college? How can your college
attract a top candidate pool? What challenges may your institution face when a long-time president is leaving?
What can derail your search? How can you get institutional buy-in? Ask us and find out.
Taimarie Adams
COORDINATOR FOR SEARCH AND
BOARD SERVICES: ACCT, DC
Julie Golder Alion
SEARCH SERVICES
COORDINATOR: ACCT, DC
SPECIAL SESSION | ACCT Regional and Association Awards Program > Grand Salon A, Section 4, 1st Floor
ACCT annually recognizes the tremendous contributions made by one exemplary trustee, chief executive officer,
faculty member, professional board staff, and equity in each of its five regions. Regional awardees are the nominees
Diane Hsiung
MEMBERSHIP SERVICES
ASSOCIATE: ACCT, DC
for the national annual Association award. This is an
opportunity to learn first-hand from previous awardees
and a great way to honor individuals at your institution.
Learn how to write a nomination that will get noticed by
the Awards Committee.
Revolutionize Your Guided Pathways to Success Initiatives Through Enabling Student Insight
> Grand Salon A, Section 6, 1st Floor
AGENDA
By providing students with better information,
smarter options, and visibility into the time and money
consequences of their decisions, you can mitigate many
of the roadblocks to completion.
Isaac Segal
CEO AND FOUNDER: Edunav, OR
Tom Perkins
TRUSTEE: Western
Nebraska Community
College, NE
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Learn how Edunav automatically updated
personalized pathways to completion for every
student – whether that be a profession,
a degree, a certificate, or a successful transfer
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Learn about the educational plans for
every student that meets regulatory
compliance standards
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Learn how Edunav increased student
empowerment and accountability for success
2016 ACCT Leadership Congress 79