Oct-Testify2
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22<br />
testify <strong>Oct</strong>ober 2016<br />
Continued<br />
from back<br />
page<br />
Innovation<br />
Be transformed by the renewal of your mind<br />
Manchester City is the first football club<br />
in the world to introduce a global chain of<br />
clubs. That is what you call innovation.<br />
Innovation is crucial to the continuing success<br />
of any organisation. The Bible described<br />
it as “being transformed by the renewing<br />
of your mind.”<br />
Ferran Soriano, CEO of Manchester City<br />
said “With this structure, we’re doing something<br />
that has never been done before. That<br />
means you have to take risks, innovate, and<br />
not be afraid to try new things. There is no<br />
limit to what we can achieve.”<br />
This carefully coordinated approach is apparently<br />
reaping rewards. CFG claims it<br />
now reaches over four hundred million fans<br />
globally across its four clubs and is attracting<br />
an expanding roster of sponsors who<br />
are drawn to the prospect of activating campaigns<br />
at both a global and a local level.<br />
“No one sews a piece of unshrunk cloth<br />
on an old garment. If he does, the patch<br />
tears away from it, the new from the old,<br />
and a worse tear is made. And no one<br />
puts new wine into old wineskins. If he<br />
does, the wine will burst the skins—and<br />
the wine is destroyed, and so are the<br />
skins. But new wine is for fresh wineskins.”<br />
Mark 2:21-22 (ESV)<br />
Manchester City Football Club<br />
Yokohama F. Marinos striker Manabu Saito with tea<br />
mascot<br />
David Villa, Andrea Pirlo and other players of New York City FC<br />
Melbourne City FC
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