Market Intelligence Report North America Head-up Display Market, 2014-2020
Head-up display (HUD) is in form of transparent screen present in front of user. It is an innovative technology developed to assist drivers and pilots to view dashboard data in the user’s field of view. HUDs were previously developed using cathode ray tube (CRT) technology, but are currently available with Liquid Crystal Display (LCD) technology, which gives clearer picture to user. This technology enables users to maintain concentration while driving or flying, thus ensuring their safety.
Head-up display (HUD) is in form of transparent screen present in front of user. It is an innovative technology developed to assist drivers and pilots to view dashboard data in the user’s field of view. HUDs were previously developed using cathode ray tube (CRT) technology, but are currently available with Liquid Crystal Display (LCD) technology, which gives clearer picture to user. This technology enables users to maintain concentration while driving or flying, thus ensuring their safety.
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<strong>Report</strong> Description<br />
Besides these advancements, new prototypes have been developed for implementation of this<br />
technology in two-wheeler helmets and on-board diagnostic features, thus opening <strong>up</strong> new<br />
scope for applications. Major advantage of <strong>Head</strong>-Up display is that, it allows driver or pilots to<br />
concentrate on their path & simultaneously read any important operational information on the<br />
display, it minimizes the possibilities of accidents and gives easy access to information. Some<br />
major concern for <strong>Head</strong>-<strong>up</strong> display is that many times it creates distraction while driving if<br />
continuously any text or voice message flashed. In automobile industry such devices comes with<br />
technology of portable multimedia which can read or display your emails, which is also a big<br />
distraction.<br />
Drivers responsible for growth of HUD market in <strong>North</strong> <strong>America</strong> region are increasing awareness<br />
about active safety systems in automobile & aircraft manufacturing business. Increasing<br />
demands of premium and luxury cars also encourages growth of HUD market as HUD act as<br />
value added feature for these cars. Luxury car manufacturers like AUDI, BMW and Mercedes are<br />
collaborating with HUD manufacturers to introduce HUDs in their cars. HUD technology is still in<br />
its initial stages of development, hence required huge amount of investment on research and<br />
development activity which is a restraining factor for the growth of market. HUD devices are yet<br />
not very much popular for ordinary consumers which also has a small impact on growth of<br />
market.<strong>North</strong> <strong>America</strong>n HUD market is segmented on the basis of countries, components,<br />
technology and applications.
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