Global Tea Market to Develop at 2.8% CAGR between 2014 & 2020

Transparency Market
Research
Tea Market - Global Industry Analysis, Trend, Size, Share
and Forecast, 2014 - 2020
Published Date
03-03-2015
46 Page Report
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Global Tea Market to Reap Rewards from Consumers Move Away
from Unhealthy Beverages,says TMR
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Tea Market
REPORT DESCRIPTION
Tea market is expected to experience significant growth throughout the forecast period. Globally tea
consumption increases rapidly as it is most preferred beverage next to water, available at low price.
Research shows that consumption of tea helps to prevent a wide range of ailments. Tea has high
antioxidants hence it is used in the treatment of cancer, helps to prevent arthritis, improve bone density,
control blood pressure and reduce the risk of heart disease, protect against cardiovascular and
degenerative diseases among others. Green tea consumption helps to protect against developing of
esophageal and stomach cancer. In this report, the tea market is categorised into leaf tea and CTC tea
(Crush, Tear and Curl). Leaf tea is further categorised into black tea, green tea and oolong tea. Health
benefits of tea consumption are one of the major factors that are fuelling the growth of tea market.
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Many researchers speculate that the polyphenols present in tea inhibits certain mechanisms that promote
cancer growth. Moreover, both black tea and green tea are credited with cancer inhibiting powers. A recent
study published in the journal “Circulation,” claims that the consumption of more than two cups of tea in a
day helps to decrease the risk of death caused by heart attack by 44%. Tea is a good source of flavonoids
quercetin, myricetin, and kaempferol. High dietary intake of these compounds reduces the risk of fatal
heart attacks. Moreover, black tea consumption helps to improve the immunity power of the body, which is
required to fight against any flu. In a recent research, it has been found that people who gargled with black
tea extract solution showed a higher immunity against flu virus compared to the people who did not.
Under leaf tea, black tea held the largest market share in 2013 followed by green tea and oolong tea. The
tea market has experienced diversified trends across different regions including North America, Europe,
Asia Pacific and RoW. Geographically, Asia Pacific region held the largest market share in 2013, and is
expected to continue its dominance throughout the forecast period.
The tea market is expected to witness stable growth owing to rising demand for hot beverages in daily life.
Further, the economic benefits such as high revenue earning and huge employment opportunity are also
expected to boost the demand for tea globally. The situation is further stimulated due to increasing
consumer awareness about tea consumption and its health benefits. In Asia Pacific, the tea market is
expected to grow significantly, due to growing demand from leading markets such as India and China. Tea
market in Asia Pacific region generates huge revenue as tea is exported across the world. Currently, tea
market in North America is smaller as compared to other developed regions. However, this market is
expected to witness decent growth during the forecast period.
Major markets such as India, China, U.K., Germany, the U.S. and Brazil among others are expected to
witness robust demand for tea in coming years. Some key players in this market include Twinning of
London, Unilever, Wissotzky Tea, Akbar Brothers Ltd., and Tata Global Beverages. Tea is sold through a
variety of channels. Distribution of products is another area of significant value addition. Major distribution
channels such as hypermarkets/supermarkets, retailers, general merchandisers, convenience stores, and
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Tea Market
food and drinks specialists are among the most preferred channels for the sale of tea. Supermarkets and
convenience stores have become popular channels for the purchase of goods due to improvement in the
living standards of people in different developed countries. Supermarkets and hypermarkets are likely to
dominate the distribution channels by 2020.
Global tea market is valued at USD 40.03 billion in 2014 and is expected to reach USD 47.20 billion by
2020, growing at a CAGR of 2.8% from 2014 to 2020. The growth in the tea market is primarily attributed
to growing demand for healthy hot beverages such as tea and increasing awareness of health benefits of
tea consumption in different markets such as India, China, U.K., the U.S. and Brazil.
TABLE OF CONTENT
Chapter 1 Preface
1.1 Report description
1.2 Market segmentation
1.2.1 Global tea market segmentation, product type and geography
1.3 Research scope
1.4 Research methodology
Chapter 2 Executive Summary
2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)
2.2 Global tea market snapshot
Chapter 3 Market overview
3.1 Introduction
3.2 Market Drivers
3.2.1 Market Drivers for tea market: Impact analysis
3.2.1.1 Health benefits of tea consumption
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Tea Market
3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)
industry
3.2.1.3 Economic benefits and huge employment opportunities generated through the tea
3.3 Market restraints
3.3.1 Restraints for tea market: Impact analysis
3.3.2 Side effects of over consumption of tea
3.3.3 Availability of substitutes for tea
3.4 Market opportunities
3.4.1 Increasing demand for green tea in skin and beauty treatment
3.5 Global Tea Market: Market Attractiveness, 2013
3.5.1 Market Attractiveness Analysis by Geography, 2013
3.5.2 Market Attractiveness Analysis by tea type, 2013
3.5.3 Market Attractiveness Analysis by leaf tea type, 2013
3.6 Major players
Chapter 4 Global Tea Market Analysis, by Product Type
4.1 Global tea market, by product type: Overview
4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)
4.2 Leaf Tea
4.2.1 Market size and forecast, 2013 – 2020
4.3 CTC tea
4.3.1 Market size and forecast, 2013 – 2020
Chapter 5 Global Tea Market Analysis and Forecast, by Geography
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5.1 Introduction
5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)
5.2 North America
billion)
5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg
5.3 Europe
5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.4 Asia Pacific
5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.5 Rest of the World (RoW)
5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
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