KZN#14.indd

Growing health consciousness,
increasing disposable income,
value addition, product innovation
and growth in emerging
markets are currently driving
the global fruit juice market.
Fruit juices are prepared by
extracting the pulp of fruits or
by using artificial flavours. They
contain all the goodness of the
whole fruit in a condensed form.
Not only are fruit juices perfect
for today’s eat-on-the-run lifestyle
but are also a good source
of carbohydrates, vitamins, minerals,
antioxidants and phytochemicals
(protective compounds)
which are essential for
IMARC Group, the global fruit
juice market was worth 42.6 Billion
Litres in 2015. It is further
anticipated to grow at a CAGR
of 2% during 2016-2021, reaching
a volume of 48.2 Billion
Litres by 2021.
Enquiry for sample report or
more details, click here: http://
www.imarcgroup.com/enquiryform/
Consumers shifting towards
healthier drinks
Due to growing health and
dietary concerns, consumers are
now preferring healthier products.
As a result, fruit juices are
preferred over carbonated and
value, orange juice is widely
considered as one of the healthiest
beverages because of its innumerable
health and skin benefits.
It helps to boost immune system,
reduce signs of aging, fight
against cancer, boost metabolism,
detoxify the body, improve
circulation, improve blood pressure,
reduce inflammation and
lower cholesterol levels.
The global fruit juice market
can be segmented on the
basis of flavour. Orange juice
exhibited a clear dominance
in the market accounting for
35% of the total global market.
Orange juice was followed by
the emerging markets like Asia-
Pacific, Latin America, Africa
and the Middle East are expected
to flourish swiftly in the near
future.
Coca cola and PepsiCo dominate
the global market
The highly fragmented and
competitive global market for
fruit juice features a number of
small and big players operating
in the market. The market
is largely dominated by the key
global players who are extending
their presence worldwide,
particularly in the developing
regions like Asia-Pacific, Africa
and Latin America. These lead-
growth of the human body. Some
of the fruit juices help to fight
cancer and heart diseases while
others serve as the best non- prescription
drugs.
Fruit juices are commonly
consumed as a beverage or used
as an ingredient or flavouring in
foods. They are available in various
forms depending upon their
juice content- nectar (25-99%
juice content), juice drinks (25%
juice content), concentrates and
powdered Juice. Owing to the
refreshing nature, convenience,
nutritional benefits and good
source of instant energy, the fruit
juice market currently represents
a multibillion dollar industry.
According to research analysts at
soft drinks available in the market.
Changing lifestyles coupled
with increasing awareness about
the health benefits, fruit juices
have become a part of the everyday
diet.
In recent years, a key trend
has been an increasing focus on
high quality and premium fruit
juice. As a result, consumers are
willing to spend on premium
juices, be it for health reasons or
indulgence. Consequently, this
has prompted producers to invest
in the development of functional
and value-added juices.
Orange represented the most
popular flavour
With high concentrations of
vitamin C and its high nutritional
apple, mix fruit and grape juice.
North America represented
the largest market
On a geographical front, the
market has a presence in many
countries across the globe. North
America represented the world’s
largest market for fruit juice and
accounted for nearly 25% of the
total global market share. North
America was followed by Western
Europe, Asia-Pacific, Eastern
Europe, Latin America, Africa
and the Middle East.
However, as the demand
has more or less matured in
the developed markets, future
growth rates in these markets are
expected to decline in the coming
years. On the other hand,
ing players have a competitive
edge over small players in terms
of quality and pricing.
Coca cola and PepsiCo represented
the biggest players in the
market.
Other key players include Tingyi,
Huiyuan, Wild, Jugos and
Eckles. Looking forward, the
competitive environment in this
market is expected to intensify in
the coming years with a rise in
product extensions and technological
innovations.
For more information on
the fruit juice industry, please
visit: http://www.imarcgroup.
com/fruit-juice-manufacturingplant
Kzn Lifestyle Magazine • Issue 14
9