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Contribution by Giorgio Brusco,<br />

President Gates Power<br />

Tr<strong>an</strong>smission Europe<br />

In December 2008, ADI gave me the opportunity<br />

<strong>to</strong> share my views through the<br />

ADI-Newsletter <strong>an</strong>d now one year later<br />

the ch<strong>an</strong>ce has been given again <strong>to</strong> <strong>com</strong>ment<br />

on our industry. Looking back we<br />

c<strong>an</strong> indeed conclude that the au<strong>to</strong>motive<br />

industry has been seriously impacted by<br />

the global economic situation <strong>an</strong>d that<br />

m<strong>an</strong>y m<strong>an</strong>ufacturers of car parts have<br />

been challenged <strong>to</strong> downsize production<br />

capacity. Despite the fact that downsizing<br />

was mostly driven by the lower requirements<br />

of the car m<strong>an</strong>ufacturers, the af-<br />

Prominent ADI Forum Members on<br />

2009<br />

Read prominent Forum members’, from both industry <strong>an</strong>d distribution,<br />

<strong>an</strong>alysis of 2009 <strong>an</strong>d expectations for 2010.<br />

React on forum@mail.adi.be<br />

termarket production process is au<strong>to</strong>matically<br />

impacted as well. Operating in<br />

such conditions puts a heavy load on the<br />

people in all functional areas of <strong>an</strong> org<strong>an</strong>ization,<br />

<strong>an</strong>d requires more flexibility from<br />

the org<strong>an</strong>ization th<strong>an</strong> ever before.<br />

The pressure on the aftermarket business<br />

has increased under initiatives like<br />

scrap incentives <strong>an</strong>d <strong>an</strong> average <strong>an</strong>nual<br />

mileage driven which has <strong>com</strong>e down.<br />

The biggest impact is <strong>com</strong>ing from the<br />

traditional growth markets whereas the<br />

mature markets have shown stability.<br />

The emerging economies continue <strong>to</strong> be<br />

under pressure <strong>with</strong> lower dem<strong>an</strong>d, his<strong>to</strong>rical<br />

high inven<strong>to</strong>ry levels <strong>an</strong>d unstable<br />

currency exch<strong>an</strong>ge rates. In these markets<br />

the need for close partnership <strong>an</strong>d<br />

efficiency increases has be<strong>com</strong>e more<br />

obvious <strong>an</strong>d we are positioned <strong>to</strong> support<br />

<strong>an</strong>y shift in how we do business. The<br />

opening of two new distribution centers<br />

in Moscow <strong>an</strong>d Ist<strong>an</strong>bul during a strong<br />

recession, reflect our continued investments<br />

in the product <strong>an</strong>d logistic offer<br />

<strong>com</strong>bined <strong>with</strong> technological <strong>com</strong>petence<br />

<strong>to</strong> secure a solid future position for Gates<br />

Giorgio Brusco, President Gates<br />

Power Tr<strong>an</strong>smission Europe<br />

as a leading aftermarket industry supplier.<br />

Together we will do what it takes <strong>to</strong><br />

maintain a healthy environment in our industry<br />

<strong>an</strong>d <strong>to</strong> secure our <strong>com</strong>petitiveness<br />

against OES org<strong>an</strong>izations.<br />

Giorgio Brusco, President<br />

Gates Power Tr<strong>an</strong>smission<br />

Europe<br />

www.ad-<strong>europe</strong>.<strong>com</strong> 11

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