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6<br />

Oc<strong>to</strong>ber 9th 2009 - the true beginning of a beautiful<br />

partnership.<br />

O c t o b e r<br />

9th was a<br />

great day<br />

for AD<br />

Au<strong>to</strong> TotalRom<strong>an</strong>ia<br />

<strong>an</strong>d AD<br />

G a r a g e s<br />

t h r o u g h -<br />

out the country. It was the<br />

first meeting al<strong>to</strong>gether, the<br />

first exch<strong>an</strong>ge of ideas, solutions<br />

<strong>an</strong>d perspectives in<br />

real time, the first steps <strong>to</strong>gether,<br />

<strong>to</strong>wards a promising<br />

future.<br />

The main discussions of the day<br />

www.ad-<strong>europe</strong>.<strong>com</strong><br />

revolved around the current market<br />

situation: where everybody st<strong>an</strong>ds,<br />

where AD Au<strong>to</strong> Total st<strong>an</strong>ds, what<br />

we should do in order <strong>to</strong> over<strong>com</strong>e<br />

difficulties.<br />

The speakers of the day where Mr.<br />

Mihai Staicu on behalf of AD Au<strong>to</strong><br />

Total, Mr. M<strong>an</strong>uel V<strong>an</strong> Royen, on<br />

behalf of AD International, Mr. Gabriel<br />

Z<strong>an</strong>e on behalf of the AD Garage<br />

network in Rom<strong>an</strong>ia, Mr. Cedric<br />

Binoit <strong>an</strong>d Mr. Cristi<strong>an</strong> Munte<strong>an</strong><br />

on behalf of Michelin, Mr. Laurentiu<br />

Niculae on behalf of the IT Department,<br />

Mr. Cristi<strong>an</strong> Ghioculet on the<br />

insur<strong>an</strong>ce <strong>com</strong>p<strong>an</strong>ies issues, <strong>an</strong>d<br />

the very special guest Vlad Hagiu -<br />

the former trainer of Rom<strong>an</strong>ia’s Polo<br />

Team, speaking about the incredible<br />

results they achieved in poor, objective<br />

conditions.<br />

AD: the driving force behind m<strong>an</strong>y garage networks<br />

When AD brought <strong>to</strong>gether a<br />

number of independent garages<br />

in the early ‘80s under<br />

a single b<strong>an</strong>ner, which was<br />

“Centre AD Pro” (in Fr<strong>an</strong>ce), it<br />

laid the foundations for what is<br />

currently the largest network<br />

of independent repairers: AD<br />

Garage.<br />

An AD Garage doesn’t only get the excellent<br />

service of the AD wholesaler in its<br />

region, but also support in m<strong>an</strong>agement,<br />

sales, <strong>training</strong>, marketing <strong>an</strong>d <strong>com</strong>munication.<br />

Communication is provided <strong>to</strong><br />

it by a national marketing team, <strong>an</strong>d is<br />

supplemented by ‘marketing <strong>to</strong>ols’ of AD<br />

International: the Europe<strong>an</strong> AD Garage<br />

guide, the multilingual AD garage website<br />

(11 l<strong>an</strong>guages) <strong>with</strong> a ‘loca<strong>to</strong>r’ (‘find<br />

4600 AD Garages in 16 countries<br />

Mihai Staicu<br />

the nearest AD Garages in your region’)<br />

<strong>an</strong>d the International Warr<strong>an</strong>ty on Parts<br />

<strong>an</strong>d Labour.<br />

The growing dem<strong>an</strong>d for a ‘garage concept’<br />

in <strong>com</strong>bination <strong>with</strong> the already optimal<br />

coverage of AD Garage in certain<br />

regions, was the reason behind a number<br />

of ADI partners starting up <strong>an</strong> additional<br />

network that enables the coverage<br />

<strong>to</strong> be improved still further, <strong>an</strong>d more<br />

cus<strong>to</strong>mers <strong>to</strong> be offered specific support.<br />

So the beginning of 2008 saw the launch<br />

in Pol<strong>an</strong>d of Au<strong>to</strong>Primo, which had been<br />

developed successfully over m<strong>an</strong>y years<br />

in Fr<strong>an</strong>ce (Au<strong>to</strong>Primo now has 1400 repairers<br />

in Fr<strong>an</strong>ce, 255 in Pol<strong>an</strong>d <strong>an</strong>d already<br />

a few in Italy!).

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