Choose an Eure!Car training to keep pace with ... - Ad-europe.com
Choose an Eure!Car training to keep pace with ... - Ad-europe.com
Choose an Eure!Car training to keep pace with ... - Ad-europe.com
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
6<br />
Oc<strong>to</strong>ber 9th 2009 - the true beginning of a beautiful<br />
partnership.<br />
O c t o b e r<br />
9th was a<br />
great day<br />
for AD<br />
Au<strong>to</strong> TotalRom<strong>an</strong>ia<br />
<strong>an</strong>d AD<br />
G a r a g e s<br />
t h r o u g h -<br />
out the country. It was the<br />
first meeting al<strong>to</strong>gether, the<br />
first exch<strong>an</strong>ge of ideas, solutions<br />
<strong>an</strong>d perspectives in<br />
real time, the first steps <strong>to</strong>gether,<br />
<strong>to</strong>wards a promising<br />
future.<br />
The main discussions of the day<br />
www.ad-<strong>europe</strong>.<strong>com</strong><br />
revolved around the current market<br />
situation: where everybody st<strong>an</strong>ds,<br />
where AD Au<strong>to</strong> Total st<strong>an</strong>ds, what<br />
we should do in order <strong>to</strong> over<strong>com</strong>e<br />
difficulties.<br />
The speakers of the day where Mr.<br />
Mihai Staicu on behalf of AD Au<strong>to</strong><br />
Total, Mr. M<strong>an</strong>uel V<strong>an</strong> Royen, on<br />
behalf of AD International, Mr. Gabriel<br />
Z<strong>an</strong>e on behalf of the AD Garage<br />
network in Rom<strong>an</strong>ia, Mr. Cedric<br />
Binoit <strong>an</strong>d Mr. Cristi<strong>an</strong> Munte<strong>an</strong><br />
on behalf of Michelin, Mr. Laurentiu<br />
Niculae on behalf of the IT Department,<br />
Mr. Cristi<strong>an</strong> Ghioculet on the<br />
insur<strong>an</strong>ce <strong>com</strong>p<strong>an</strong>ies issues, <strong>an</strong>d<br />
the very special guest Vlad Hagiu -<br />
the former trainer of Rom<strong>an</strong>ia’s Polo<br />
Team, speaking about the incredible<br />
results they achieved in poor, objective<br />
conditions.<br />
AD: the driving force behind m<strong>an</strong>y garage networks<br />
When AD brought <strong>to</strong>gether a<br />
number of independent garages<br />
in the early ‘80s under<br />
a single b<strong>an</strong>ner, which was<br />
“Centre AD Pro” (in Fr<strong>an</strong>ce), it<br />
laid the foundations for what is<br />
currently the largest network<br />
of independent repairers: AD<br />
Garage.<br />
An AD Garage doesn’t only get the excellent<br />
service of the AD wholesaler in its<br />
region, but also support in m<strong>an</strong>agement,<br />
sales, <strong>training</strong>, marketing <strong>an</strong>d <strong>com</strong>munication.<br />
Communication is provided <strong>to</strong><br />
it by a national marketing team, <strong>an</strong>d is<br />
supplemented by ‘marketing <strong>to</strong>ols’ of AD<br />
International: the Europe<strong>an</strong> AD Garage<br />
guide, the multilingual AD garage website<br />
(11 l<strong>an</strong>guages) <strong>with</strong> a ‘loca<strong>to</strong>r’ (‘find<br />
4600 AD Garages in 16 countries<br />
Mihai Staicu<br />
the nearest AD Garages in your region’)<br />
<strong>an</strong>d the International Warr<strong>an</strong>ty on Parts<br />
<strong>an</strong>d Labour.<br />
The growing dem<strong>an</strong>d for a ‘garage concept’<br />
in <strong>com</strong>bination <strong>with</strong> the already optimal<br />
coverage of AD Garage in certain<br />
regions, was the reason behind a number<br />
of ADI partners starting up <strong>an</strong> additional<br />
network that enables the coverage<br />
<strong>to</strong> be improved still further, <strong>an</strong>d more<br />
cus<strong>to</strong>mers <strong>to</strong> be offered specific support.<br />
So the beginning of 2008 saw the launch<br />
in Pol<strong>an</strong>d of Au<strong>to</strong>Primo, which had been<br />
developed successfully over m<strong>an</strong>y years<br />
in Fr<strong>an</strong>ce (Au<strong>to</strong>Primo now has 1400 repairers<br />
in Fr<strong>an</strong>ce, 255 in Pol<strong>an</strong>d <strong>an</strong>d already<br />
a few in Italy!).