MEA Cloud Integration Market
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<strong>MEA</strong> <strong>Cloud</strong><br />
<strong>Integration</strong> <strong>Market</strong><br />
Share, <strong>MEA</strong> Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation and Forecast,<br />
2014 – 2020<br />
Future <strong>Market</strong> Insights<br />
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Report Description<br />
<strong>Cloud</strong> integration also known as IPaaS (integration platform as a service) is a process in which<br />
multiple application programs (such as ERM, CRM, business process management, DBMS, e-<br />
mail, web-conferencing etc.) and data are configured together in order to communicate with<br />
each other via cloud bases services. <strong>Cloud</strong> integration service is especially designed to help an<br />
enterprise to understand the availability of various cloud services and how these services can be<br />
efficiently used to benefit its business. <strong>Cloud</strong> integration is typically equipped with drag and<br />
drop tools, in-built connectors, maps and business rules, which improve its efficiency in<br />
processing various operations. <strong>Cloud</strong> integration can be classified into two categories such as<br />
internal integration and B2B (business to business) integration.<br />
In traditional middleware requirement of extremely technically skilled staff, high implementation<br />
cost, and time consumption are some of the major drawbacks. On the other hand, cloud<br />
integration offers low total cost of ownership, ability to add new services emerging in the<br />
dynamic environment, set of connectors, device and independent access to personal data. In<br />
additional, cloud integration solutions also help end-users in improving order accuracy, reducing<br />
time required for various operations and improve operational effectiveness and efficiency.<br />
Moreover, it also helps companies to boost their market share by providing real-time customer<br />
services and attract new customers across the world, and achieve competitive advantages as<br />
well.
Report Description<br />
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In past few years cloud integration market has grown radically in government and corporate<br />
sectors owing to various benefits it offers such as real-time access to personal data for any<br />
device anywhere, integration of personal data like contacts and calendars with different<br />
application programs, avoids data redundancy, and automation of business operations.<br />
The cloud integration market can be segmented into implementation models, verticals and<br />
integration type. The cloud integration market can be sub-segmented into three implementation<br />
models such as private cloud, public cloud and hybrid cloud. On the basis of verticals the market<br />
can be further sub-segmented into public (government and educational institutes),<br />
manufacturing, retail, services, transportation, telecom, media and entertainment, healthcare<br />
and banking financial institutes and insurance (BFSI). <strong>Integration</strong> type segment includes onpremises<br />
to on-premises, cloud to cloud, cloud to on premises and business to business (B2B)<br />
integration. Regionally the market can be segmented into GCC countries, North African<br />
countries, other African countries and other Middle Eastern countries.<br />
The cloud integration market in Middle East and Africa region expected to grow at a significant<br />
rate and projected to dominate the global cloud integration market for next four to five years.
Report Description<br />
The key drivers of this market include enterprise mobility, increased agility, easy deployment and<br />
scalability of platforms, which are the major factors responsible for the growth of cloud<br />
integration market. The major restraint to cloud integration market is lack of awareness and<br />
security and privacy issues, which are hindering the growth of the market.<br />
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Major players in cloud integration market focuses on partnership, agreements, joint ventures,<br />
and acquisition & mergers strategies. For example in April 2014, Accenture announced its<br />
partnership with Liaison Technologies, in order to expand its customer base and enhancing<br />
patient’s experience through EHR (electronic health record) solutions integrated with totally<br />
functional online healthcare portals. Further, in February 2014, Oracle Incorporation acquired<br />
Bluekai to strengthen and extend its cloud marketing services with the world’s leading data<br />
management platform.<br />
Some of the key player identified in this market are SAP SE, Neostratus Zrt., Bamboozle FZC.,<br />
Liaison Technologies, Accenture Inc., IBM, Informatica Corporation, Tibco Software Inc., Fujitsu<br />
Ltd. and others.
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