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COCOONERS - Making It Happen - No 1, September 2016

The digital version of our "Cocooners" half-yearly publication. Catch up about news, tools, thoughts, facts, people, work, future. Welcome to Cocooners. No 1, Sep 2016.

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<strong>COCOONERS</strong><br />

N°1 - SEPTEMBER <strong>2016</strong> MAKING IT HAPPEN<br />

PHOTO COURTESY OF HTTPS://WWW.FLICKR.COM/PHOTOS/MASSIMO_RISERBO/6292165209/<br />

PLAY. SERIOUSLY.<br />

OUR STORY, YOUR STORY<br />

On their way to<br />

becoming a Small Giant.<br />

In this issue we are glad to talk you about a<br />

company located in southern <strong>It</strong>aly, which<br />

represents the excellence among state-ofthe-art<br />

Media Companies. They approached<br />

us for supporting their development process<br />

in order to attain a higher maturity level.<br />

Read at page 6<br />

FROM THE FAMILY: FIFTH BEAT<br />

Stop focusing on briefs.<br />

Let UX start playing<br />

seriously.<br />

We ceased pretending companies get involved in<br />

a project with us on the basis of a complete brief<br />

and a precise budget. What we are asking is more<br />

immediate and not banal: trust and openness for<br />

a mutual and enriching partnership.<br />

Read at page 4<br />

COOKING IN OUR LABS<br />

• Rory’s Story Cubes ®<br />

• LSP<br />

• Yous<br />

Read at page 8<br />

A word about Cocoon Projects<br />

Read at page 10<br />

Meet LiquidO TM<br />

Read at page 12


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

PLAY.<br />

SERIOUSLY.<br />

In the previous issue of Cocooners, Michele Luconi said:<br />

“<strong>It</strong>’s definitely true: a company starts growing when<br />

people in that company start growing” and I totally agree<br />

with him.<br />

Usually, in a company people work together to achieve the same<br />

goals and I have heard some managers talking about teams and<br />

their business results. That sounds good but, they often aren’t<br />

talking about teams. These are groups.<br />

To be part of a team isn’t running a 4x100 meter relay in an<br />

athletic competition, it is playing in a basketball team.<br />

Really working together means learning to have trust in each<br />

other, to be ready to support the teammates, to share the<br />

same root and to understand when it’s time to lead and when<br />

CLAUDIA<br />

PELLICORI<br />

it is important to step back and leave space for others. People<br />

involved in a team have more accountability towards the<br />

results, they work better and are more motivated. The first rule<br />

in a team is: “win all or lose all” and it’s not only the destination<br />

that matters but, sharing the way is the real value.<br />

The evolution of the path isn’t simple and the relational<br />

dynamics are complex to manage, but the real power of a team<br />

is: to learn to sail through these dynamics and grow in order to<br />

turn from a group to a team.<br />

Today, working life is changing and companies cannot aim for<br />

results without thinking about people and their wellbeing.<br />

ALESSANDRA<br />

CIANCHETTINI<br />

As Michael Jordan once said: “Talent wins<br />

games, but teamwork and intelligence<br />

win championships.”<br />

So….Timeout! <strong>It</strong>’s time to start growing as<br />

a Team!<br />

Did you ever hear about Swarm Intelligence?<br />

The way in which animals can coordinate their behaviors<br />

has always fascinated and intrigued humans. The<br />

harmony in which thousands of birds can fly together like<br />

a single organism, the complex bee structure, the perfect synchronized<br />

movements within a school of fishes.<br />

Today many researchers are investigating how it is possible replicate<br />

these behaviors, named “stigmergic”, in human organizations.<br />

The term “Swarm Intelligence” was introduced by Gerardo Beni,<br />

professor of electrical engineering at University of California, in the<br />

context of cellular robotic systems. In fact, the concept was initially<br />

employed in work on artificial intelligence, and then applied at biological<br />

systems. Eric Bonabeau and Marco Dorigo, some of the world’s<br />

leading experts in complex systems, argue that Swarm Intelligence is<br />

based on three characteristics:<br />

• Flexibility – the colony can adapt to a change environment;<br />

• Robustness – even when one individual fails the group can still<br />

perform its task;<br />

• Self Organization – activities are not centrally controlled and not<br />

locally supervised.<br />

In nature, biological systems use Swarm Intelligence to survive at<br />

predators attacks, and environment changes. In some way the interconnections<br />

of these single being allow them to access to more smart<br />

abilities. According to researchers the key is enabling a positive feedback<br />

within the system. Each individual amplifies the actions of the<br />

previous one leading to the emergence of an “intelligent” global<br />

behavior unknowns to the single. Simple organisms, as termites,<br />

are able to build air conditioned “castle of clay” more sophisticated<br />

VALERIO<br />

CIANCI<br />

than the vast majority of human constructions<br />

without any centralized control. How can we<br />

enable such behaviors in our organizations?<br />

How is it possible wake up the awareness about<br />

the deep interconnections among people?<br />

<strong>No</strong>wadays something is moving and according<br />

to Cocoon Projects people need new tools and<br />

practices to engage each other in effective<br />

collaboration, exploiting collective intelligence<br />

and individual diversity for value co-creation.<br />

In the age of Disruptive Innovation, I couldn’t find any better<br />

landscape than the Chinese Market.<br />

Two years ago, arriving here I felt lost in this confused mix<br />

of different ages mashed all together, while innovation<br />

randomly explodes and culture and society trying to keep up. Then,<br />

approaching many organizations, I figured out how they were able to<br />

manage all this: continuously adapting to the context. Surprisingly,<br />

despite the enormous number of people, products and services are<br />

perfectly shaped around them.<br />

And that’s wonderful. But the deeper you dig into organizations the<br />

more you realize that often the principles they’re built on don’t take<br />

into consideration people as they should. How can a hiring process<br />

be compelling if there’s no attention to the way each individual<br />

approach may impact on the effectiveness of the team or more<br />

broadly on the organization?<br />

Are you sure I am just talking about China? Aren’t you familiar with<br />

this, wherever you come from?<br />

Everywhere the mania to control complexity converts organizations<br />

- naturally complex systems – into something just complicated.<br />

Exchanging tools with purposes twists the very idea of innovation.<br />

So you can now see a bunch of people reading books and taking<br />

certifications, but how many of them are really willing to involve<br />

their coworkers in decisional processes? Curiously, in a time where<br />

machines are already human, companies still think of coworkers in<br />

terms of executors. Confusing leadership with power raises up the<br />

gap between strategists and executors. And that’s where the black<br />

ALESSANDRA<br />

COSIMATO<br />

hole lies, where companies lose the chance to<br />

create value.<br />

COCREATION INITIATIVES<br />

10 DAYS OF PUBLIC WORKSHOPS<br />

3 CITIES<br />

130+ PARTICIPANTS<br />

FROM THE WHOLE WORLD<br />

TALKING ABOUT US<br />

IN COSA CONSISTE IL METODO<br />

LEGO ® SERIOUS PLAY ® ?<br />

If organizations can’t face this, they won’t<br />

see the Elephant with the whole Savannah in<br />

the room. So let’s rethink mindsets to change<br />

behaviors, processes, and organizational principles.<br />

This could be an innovative start.<br />

What are you afraid of? Have you ever noticed<br />

how you relate with your fears? Think about a<br />

situation that time ago got you completely nuts.<br />

Personally, I’ve got several situations where my<br />

only wish was to run away, disappear, earth-please-eat-me…But<br />

today, I can even smile thinking of how much I was scared about<br />

things, contexts and people.<br />

We are constantly in touch with Fear, often through its most<br />

daily nuances such a continued uncertainty in doing anything;<br />

Fear tends to block us and it will not disappear for itself because<br />

it’s just in our minds. We have to face it, even by small steps<br />

because it’s the only way to get a change and move ahead. When<br />

something is blocking you, find the smallest thing you can do to<br />

get a solution and start, otherwise, the risk is to get used to not<br />

act at all and always leave decisions and actions to something or<br />

someone else.<br />

Reflect on the way we deal with Fear, even when it’s present in<br />

small doses in our everyday life, allows us to understand ourselves<br />

a little more deeply and it can cause a change or an improvement<br />

in our approach to life. <strong>It</strong> can make us more proactive and free.<br />

Cocoon Projects tends to attract and to continue its path with<br />

people with a proactive attitude, caring and committed. <strong>It</strong>’s an<br />

open enterprise, so everyone interested in joining and compatible<br />

with our values has free access. The path and what this<br />

MILUSKA<br />

OJEDA<br />

SOME OF OUR HIGHLIGHTS FOR THE 1ST HALF OF <strong>2016</strong><br />

COCOON LABS<br />

3 NEW LABS<br />

16 <strong>COCOONERS</strong> INVOLVED<br />

3 CONTENTS PUBLISHED<br />

THE NEAR FUTURE OF WORK HOW YOU ARE GOING<br />

TO WORK TOMORROW WITH STELIO VERZERA<br />

person can give and gain in this context<br />

always depends on his actions. We believe in<br />

collective intelligence, and I personally trust<br />

the “Butterfly effect”.<br />

CP OPEN GOVERNANCE<br />

1 NEW MEMBER<br />

9 NEW CONTRIBUTORS<br />

SHIFT-OUT DYNAMICS INITIATED<br />

BOSSLESS ORGANIZATIONS<br />

IN PRACTICE<br />

2 3


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

FROM<br />

THE<br />

FAMILY<br />

In this number of Cocooners we are happy to share<br />

with you an article from our ohana on the importance<br />

of trust, people and the right methodology to deliver<br />

real value for the market.<br />

STOP FOCUSING ON BRIEFS.<br />

LET UX START<br />

PLAYING SERIOUSLY.<br />

COCOON PROJECTS<br />

WEBSITE<br />

HIGHLIGHTS<br />

LSP Fest: immerse yourself<br />

in the world’s first LEGO ®<br />

SERIOUS PLAY ® Fest<br />

Fifthbeat.com<br />

We are glad and particularly proud to invite all those who love the evolution<br />

of work, serious play and the legendary colored blocks to join us in<br />

Milan on the 22.nd and 23.rd of October (<strong>2016</strong>).<br />

We ceased pretending companies get involved in<br />

An interesting case-study is the LEGO® SERIOUS<br />

Pushing the elephant<br />

We naturally create an element of discussion<br />

a project with us on the basis of a complete brief<br />

PLAY® workshop we lead with Cocoon, where<br />

The power of this technique is in the resolution<br />

capable to overcome any personal or hierar-<br />

and a precise budget. What we are asking is more<br />

clients and managers of this home appliance<br />

of internal dynamics and can be used to build<br />

chical dynamic.<br />

immediate and not banal: trust and openness for<br />

company were involved together. <strong>It</strong> has been<br />

a channel of communication between different<br />

Participants to the workshop have to choose<br />

a mutual and enriching partnership. Techniques<br />

exciting to observe each participant to work with a<br />

teams that work on a single project or among<br />

which portion of their model will be saved in<br />

and method of LEGO® SERIOUS PLAY® help<br />

smorgasbord of Lego pieces and elaborate a rather<br />

persons in the same company, with heteroge-<br />

order to create a shared vision. The selected part<br />

Fifth Beat to establish good relationships with<br />

complex template such as a value proposition<br />

neous responsibilities. LEGO® SERIOUS PLAY®<br />

will be assembled with all the others parts and<br />

our clients.<br />

canvas. Furthermore it was invaluable to blend<br />

enhances our ability to build a common vision<br />

they will piece together in a unique common<br />

each personal strategy of the company’s new<br />

and the model made of little bricks becomes the<br />

model, with a high symbolic value and which<br />

Our objective is to let our stakeholders perceive<br />

platform into three collective scenarios, immedi-<br />

mirror of the positive and negative aspects in a<br />

is the representation of the connection of the<br />

the value of co-designed products and services,<br />

with and for the people. Whenever we have to<br />

create an identity or communication strategy<br />

or explore user needs, LEGO® SERIOUS PLAY®<br />

ately transformed in concrete actions to take.<br />

project (pain & gain).<br />

single artefacts.<br />

We were especially surprised by the outcome<br />

of a workshop where an elephant, tired and<br />

lazy, represented the abandoned project we<br />

<strong>COCOONERS</strong> n°0 is online!<br />

<strong>Making</strong> <strong>It</strong> <strong>Happen</strong>.<br />

gave us the chance to advance with confidence in<br />

were discussing on. At the end of the day,<br />

The N°0 of our “Cocooners” half-yearly publication is<br />

several areas of interest: a manufacturer of blast<br />

each participant contributed with a solution<br />

online in digital version! Catch up about news, tools, thoughts, facts,<br />

chillers ready to enter in the domestic market,<br />

to instill dynamism to the animal and lead it<br />

people, work, future.<br />

an NGO focusing on agricultural development, a<br />

back home, towards the goal. Weeks after, the<br />

facility management company in need of coordi-<br />

project rekindle itself and lived of a strong vital<br />

nation with a thorny client.<br />

energy. The working team focusing on the new<br />

unexpected findings managed to give new life<br />

A communications strategy designed<br />

and a new structure to the project.<br />

with LEGO® SERIOUS PLAY®<br />

Fifth Beat uses this technique to foster in a<br />

neutral ground different points of view within the<br />

marketing team, the business department and<br />

who is in charge to promote and design a product<br />

or a service.<br />

From generating what it seems apparently a<br />

mute construction made of little bricks, we lay<br />

the foundation to find values, scopes and a list<br />

of priorities to face, in order to develop a shared<br />

communication strategy.<br />

One of the most interesting visions on the necessity to use the web with “little characters without body”, connected<br />

with flexible tubes to exchange news and information linked to company products. All the participants, included<br />

marketing staff, have positioned their models in the center, bringing out a map of priorities for the strategy of this<br />

platform aimed to promote company and products.<br />

#EODF15 has ended:<br />

feedback and thanks!<br />

Which images come back to us about this beautiful<br />

event?<br />

4<br />

5


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong> Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

OUR STORY IS YOUR STORY<br />

ON THEIR WAY TO BECOMING A<br />

SMALL GIANT<br />

SOME DATA<br />

110<br />

3 35<br />

HOURS OF WORK FACILITATORS PARTICPANTS<br />

In this issue we are glad to talk you about a company located in southern <strong>It</strong>aly, which represents the excellence<br />

among state-of-the-art Media Companies.<br />

They approached us for supporting their development process in order to attain a higher maturity level.<br />

We started in February <strong>2016</strong> and from the very beginning we realized we were experiencing an extraordinary<br />

story to share.<br />

Every (single)<br />

human system<br />

is by its very nature<br />

step intervention<br />

to understand the<br />

current situation we<br />

Following the<br />

Pareto focus principle<br />

we then identi-<br />

of a renewed management<br />

team through<br />

an in-depth process<br />

Once an initial pace<br />

of change was<br />

applied through the<br />

in respect with the<br />

current change and<br />

from that moment<br />

After a strong<br />

cultural and<br />

relational background<br />

deeper intervention<br />

that was applied on<br />

bi-annual basis. In this<br />

This is a stable<br />

framework, where<br />

the company can take<br />

will lead this extraordinary<br />

company to<br />

reach high conscious<br />

FINAL THOUGHTS<br />

unique.<br />

are going to face and<br />

fied those (specific)<br />

of identity alignment<br />

above retrospectives,<br />

on we could start<br />

had flourished, our<br />

way the company has<br />

the first necessary<br />

management levels<br />

There is absolutely<br />

operating. This would<br />

areas where small<br />

and co-creation of<br />

we could finally start<br />

spreading the best<br />

next step was to start<br />

been able to apply a<br />

steps towards a<br />

and evolution. With its<br />

“They’re interested in being great at what<br />

no way to apply any<br />

lead us to set short-<br />

interventions might<br />

guidelines by using<br />

to go and act deeper<br />

practice and a shared<br />

evolving the workflow,<br />

double-loop learning<br />

systemic and system-<br />

own hands.<br />

they do, creating a great place to work, pro-<br />

standardized process<br />

and medium-term<br />

have implemented<br />

LEGO® SERIOUS<br />

and deeper into the<br />

proactivity mindset.<br />

that is eliminating<br />

process for the contin-<br />

atic evolution process.<br />

viding great service to customers, having<br />

improvement without<br />

objectives through<br />

great changes. <strong>It</strong>s<br />

PLAY® methods.<br />

culture of the whole<br />

first the root causes of<br />

uous improvement: a<br />

And this will also be<br />

great relationships with their suppliers,<br />

admitting honestly<br />

the co-creation of a<br />

immediate effect was<br />

organization and the<br />

wastes (c.d. “muda”)<br />

first loop, lighter and<br />

the guiding path of<br />

making great contributions to the com-<br />

it won’t produce any<br />

new area where all<br />

a two-way workflow:<br />

people who make it up.<br />

and then highlighting<br />

faster, regarding tools<br />

the next 6-month<br />

munities they live and work in, and finding<br />

real positive effects<br />

identities in the group<br />

on one side the<br />

Everyone, regardless<br />

all the dynamics that<br />

and processes, and a<br />

term iteractions that<br />

great ways to lead their lives. I call them<br />

on the system itself.<br />

can properly emerge<br />

introduction of a first<br />

any job title or position<br />

in an opposite way<br />

second longer-term<br />

small giants.”<br />

This is the reason<br />

why as for our normal<br />

practice we started<br />

and reveal.<br />

system of flexible<br />

agile retrospectives<br />

on different company<br />

in the organization<br />

chart, was enabled to<br />

express his own ideas<br />

CULTURE<br />

AND PEOPLE<br />

create value in all<br />

working process.<br />

Thanks to the<br />

and deeper loop<br />

concerning mind-setting<br />

and decision<br />

Bo Burlingham.<br />

what we call “itera-<br />

levels and at different<br />

and potentialities<br />

combined use of<br />

criteria of the whole<br />

tion 0”, that is a first-<br />

pace, on the other side<br />

Model Storming and<br />

organization.<br />

ITERATION 0<br />

the start-up training<br />

AGILE<br />

RETROSPECTIVES<br />

a QuEST procedure a<br />

first new experimental<br />

advancement phase<br />

was launched for 3<br />

weeks and then a<br />

DOUBLE-LOOP<br />

LEARNING<br />

SYSTEMIC<br />

EVOLUTION<br />

PROCESS<br />

6 7


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong> Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

JAM NEWS<br />

A Cocoon Projects Jam happens twice per year, at the beginning of each half. <strong>It</strong> is the most important CP governance event,<br />

open to all members and contributors and lasting two or three days. During the CP Jam we cocreate our direction for the next 6<br />

months. Here below you can have a peek at our last Jam.<br />

#CPJAM<br />

@CocoonPro<br />

Continuous improvement and respect for people #lean #responsibility<br />

#retrospective #CPJAM #<strong>2016</strong>h2<br />

COOKING<br />

IN OUR<br />

LABS<br />

Cocoon Projects Labs are our own innovation engine, which have developed driving forces for new knowledge, mastery and even<br />

new value proposition elements. They are open and voluntary structures, working by specific processes designed for proactively<br />

@MattiaRapisarda<br />

I’m really tired after this two days of #CPJam but at the same time<br />

I’m feeling better. I’m growing and it’s thanks to @CocoonPro<br />

#<strong>2016</strong>h2<br />

generating market-driven and high-quality value proposition.<br />

<strong>It</strong>’s in the CP Labs that entrepreneurs and professional game-changers can express their best contribution in the co-creation of<br />

the upcoming Cocoon Projects.<br />

@emagorse<br />

I love #CpJam because it never begins and never ends, just happens.<br />

And it’s beautiful. #<strong>2016</strong>h2<br />

Rory’s Story Cubes ®<br />

thing big! So we’ve used part of the first half of<br />

<strong>2016</strong> to organise the “LSP Fest” (LSPfest.com).<br />

for real-life encounters and experience-making,<br />

to build creative spaces and constantly enhance<br />

We started to play with the Rory’s Story Cubes®<br />

with a Spanish collegue who shared this tool with<br />

us and we soon discovered that it was possible<br />

<strong>It</strong> is the first fest entirely dedicated to the LSP<br />

methodology and its ways of facilitating thinking,<br />

communication and complex problem solving<br />

flows of knowledge in and among people.<br />

In these few months we have completed the<br />

envisioning phase through which we came to<br />

@giusyfratta<br />

Be prepared to be surprised, guided by passion & responsibility!<br />

#CPJAM @CocoonPro @ShiverTweet @emagorse #OST<br />

to use them in so many different ways and in so<br />

both for groups and for individuals. We’re organ-<br />

important considerations about the inefficiency<br />

many interesting areas. Then in March <strong>2016</strong> we<br />

ising it in partnership with Rasmussen Consulting<br />

of the current institutional life growth paths<br />

decided to open the lab.<br />

and Juego Serio, in the persons of our long time<br />

and conversely about the potentialities of our<br />

@Guido_Martini<br />

The Rory’s Story Cubes® are nine cubes with<br />

images on every face.<br />

friends Robert Rasmussen and Lucio Margulis.<br />

The goals of these days of LSP Fest are to get<br />

proposed solution.<br />

But as that was just our own idea, we decided to<br />

Envisioning our growth through #storycubes @CocoonPro<br />

#CPJAM #learning<br />

You can give them a good shake, roll them out and<br />

people to really know this method, gather with<br />

ask real people about their real needs in their real<br />

start to tell a story using these pictures.<br />

professional facilitators, allow them to meet<br />

lives and listened to them deeply. We collected<br />

We have experienced strong impact (both)<br />

people interested in knowing more about it in<br />

important information and (we have) started to<br />

@ShiverTweet<br />

on individuals and groups of people.<br />

order to evolve their way of working, exchange<br />

iteratively improve our solution.<br />

My life is no longer in my command. #CPjam #<strong>2016</strong>H2<br />

If you open your mind you can deeply understand<br />

valuable experiences, and learn basic principles<br />

In the meanwhile we have started working with<br />

@CocoonPro<br />

yourself and your context, then you can choose<br />

that can effectively guide through the complexity<br />

some companies who are interested in their<br />

your direction with increased awareness and<br />

of today’s world of work.<br />

employees’ work/life improvement.<br />

consciousness.<br />

We won’t be talking much, in fact we’ll be working<br />

This particular interest generated by the real<br />

@hoxeheome<br />

We are also using the Story Cubes® linked to<br />

hands-on most of the time! We want to focus on<br />

world is stimulating us to accelerate in the devel-<br />

Interesting #OST session for sharing experiences to improve<br />

other tools and we are discovering very inter-<br />

direct experience, not on theoretical knowledge.<br />

opment of the first working MVP of the platform<br />

#CPJAM #<strong>2016</strong>H2 @cocoonpro https://www.instagram.com/p/<br />

esting contaminations.<br />

Directly trying how it feels to use LSP in different<br />

and a great team of Cocooners are ready to make<br />

BI0Dw3yjM2M/<br />

Follow our journey and share your points of view<br />

workshops of various lengths and on different<br />

it happen.<br />

and ideas with us!<br />

topics is absolutely the best way to understand<br />

LSP<br />

Since LEGO® SERIOUS PLAY® has been with us<br />

for a couple of years now, as a really powerful tool<br />

what we mean by “hard fun”!<br />

Yous<br />

Yous is a bottom-up ecosystem of functional<br />

Stay tuned for the<br />

publication of all the<br />

active Labs and their work<br />

@pellicors<br />

#CPJam #<strong>2016</strong>h2 Starting to understand how we feel, the position<br />

between vision and determination… https://www.instagram.<br />

com/p/BIwsNEnA21s/<br />

for the evolution of human systems, for the first<br />

modules for worklife advancement.<br />

at labs.cocoonprojects.com<br />

output of this lab we’ve decided to go for some-<br />

it is a means which has been purposely devised<br />

8<br />

9


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong> Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

A WORD<br />

ABOUT US<br />

Cocoon Projects is a last generation company,<br />

Cocoon Projects’ governance system itself is<br />

Cocoon Projects is thus involved first-hand in<br />

These ongoing activities within the scopes of<br />

We believe this is the time for establishing<br />

devoted to supporting innovation and fostering<br />

based on the Lean managements and Open<br />

the edge international efforts for the develop-<br />

Innovation, together with intense and contin-<br />

a whole new culture in the management of<br />

real value creation in the world entrepreneurial<br />

Collaboration principles. <strong>It</strong> constitutes a last<br />

ment of methodologies and tools enabling the<br />

uous field operations at the side of national<br />

today’s challenges for any organisation. And<br />

ecosystem. <strong>It</strong>’s been designed to be effective,<br />

generation adaptive organisational model<br />

systemic improvement of organisations.<br />

and international Customers highlight Cocoon<br />

we’re able to design and co-execute ad-hoc<br />

agile, open, fast and adaptive. <strong>It</strong>s Customers<br />

called LiquidO TM<br />

that has already collected<br />

And it is directly engaged on a regular basis<br />

Projects as the ideal partner for those organisa-<br />

evolutionary paths on all the vertical aspects<br />

are people and organisations in the need for<br />

high interest and direct interaction by some of<br />

by global networks of professionals in the<br />

tions in search of sound experience within the<br />

of this scenario.<br />

significant evolution within the scopes of<br />

the most relevant international experts in the<br />

field, such as the European Organisation<br />

most core and relevant scopes of Innovation.<br />

work methodologies, tools and techniques and/<br />

enterprise and management innovation fields.<br />

Design Forum, the Stoos Network, the OuiS-<br />

or stakeholders end-to-end relationships.<br />

hare network, the Management Innovation<br />

The goal is to make this change<br />

Exchange (MIX).<br />

really happen.<br />

OPENNESS<br />

Imagine the space of evolution<br />

in these three dimensions.<br />

A value of zero on all of<br />

the three axes would fit<br />

for a company from<br />

the Fifties of the last<br />

century.<br />

Where is your organisation<br />

today?<br />

Where should it<br />

be tomorrow?<br />

ADAPTIVE<br />

ORGANISATION<br />

DESIGN<br />

AGILE PROJECT<br />

MANAGEMENT<br />

ADAPTIVE<br />

ORGANISATION<br />

LEANNESS<br />

SERVICE MODEL<br />

DEVELOPMENT<br />

CONTINUOS<br />

IMPROVEMENT<br />

WORKPLACE<br />

EVOLUTION<br />

In the evolution of work across<br />

the three dimensions<br />

of leanness, inclusiveness<br />

and openness, we can<br />

provide services<br />

in these 9 different areas.<br />

LEANNESS<br />

INCLUSIVENESS<br />

REAL TIME<br />

STRATEGY<br />

MAKING<br />

INCLUSIVENESS<br />

IT’S ALL ABOUT<br />

PEOPLE<br />

OPENNESS<br />

REPUTATION<br />

DEVELOPMENT<br />

EXPERIENCE<br />

DESIGN<br />

IN<br />

OPEN<br />

NOVATION<br />

CROWD-PLATFORMS<br />

IMPLEMENTATION<br />

IDENTITY<br />

AND HERITAGE<br />

EMPOWERING<br />

10<br />

11


Cocooners - n° 1 - <strong>September</strong> <strong>2016</strong><br />

MEET LIQUIDO <br />

What is LiquidO<br />

You might have heard of a new breed of organisational models, responding<br />

to the fast growing adaptability, engagement and collaboration needs<br />

within modern company structures. Or you might have simply experienced<br />

the sound problems of slowness, rigidity, bureaucracy, disengagement<br />

along with various kinds of waste and bottlenecks that “traditional”<br />

organisational models generate and suffer nowadays.<br />

This is what LiquidO TM is all about: the original “liquid organisation”<br />

model for governance, born from direct experience within Cocoon<br />

Projects and in use in a growing number of for profit and not-for-profit<br />

organisations willing to get liquid.<br />

Liquefying an organization means disrupting the industrial-age driven<br />

assumptions on which rigid structures are designed and move on to make<br />

it adaptive, dynamic and anti-fragile. Based on lean management and<br />

open collaboration principles, the LiquidO TM model is fluid,<br />

meritocratic and value-driven, enabling stigmergic<br />

behaviour and “organic” effectiveness.<br />

Why you would<br />

want it in your<br />

organisation<br />

Rigidly structured organizations<br />

cannot cope with the<br />

current pace of innovation<br />

and its complexity, let<br />

alone exploit it. We need a<br />

completely different mindset<br />

and consequently new models.<br />

And we need them to be simple<br />

and people-centric.<br />

This is exactly why LiquidO<br />

was born.<br />

1. Real-time adaptability.<br />

The industrial age organisational approach, where<br />

each area is defined as a restricted group of activities coherent<br />

to one another, has its biggest limitations in the risk to fall in fragmented,<br />

sealed administration and culture. As the company grows, so grows the<br />

complex ramification, branching and costs of these models. Lack of<br />

communication, heavy bureaucracy, disastrous efficiency.<br />

COLLABORATIVE<br />

WORKING BOARD<br />

REPUTATION<br />

TRACKING<br />

The completely different perspective realized by LiquidO, in fact relying<br />

on people and competences without fixed roles, provides an integrated<br />

and adaptive business management scenario shifted to a systemic<br />

approach, pragmatically meritocratic and inherently capable of real time<br />

adaptability to any context. <strong>It</strong>’s just like water, some would say.<br />

2. Better and faster information processing.<br />

Hierarchies are a sound bottleneck both for decision making and competences<br />

evolution. Too many info to process in order to succeed. Moreover,<br />

on the other hand, the distance between where and how in the organization<br />

strategies are created, and where and how they have to be executed<br />

too often creates waste, lack of effectiveness or even complete failure.<br />

<strong>No</strong>n-peer evaluation, silos and recruiting inefficiency are additional<br />

heavy side-defects of an organizational design philosophy based on the<br />

two illusions of control and predictability, and therefore actualized with<br />

structural divisions between thinking and doing.<br />

LiquidO is a viable and operational way to let all the brilliant people in<br />

the company effectively emerge. Anybody can join each wave, surf it and<br />

enrich it, so to say. And leveraging different viewpoints, backgrounds and<br />

competences today is definitely critical to succeed in taking better and<br />

faster decisions.<br />

CONTRIBUTION<br />

ACCOUNTING<br />

COLLABORATIVE<br />

DECISIONMAKING<br />

3. Engagement and spontaneous leadership.<br />

People are key in this picture. In fact, within<br />

LiquidO everyone can decide whether to<br />

join a process or not, try, and consequently<br />

determine her level by fast<br />

feedback loops from frequent and<br />

specific peer-reviews driven by<br />

the actual delivered value.<br />

Besides a natural engagement<br />

due to continuous feedback<br />

and consequently improving<br />

results, within this scenario<br />

it’s really difficult to deny<br />

emerging problems. Within<br />

the old way of thinking the<br />

organizations very often<br />

conflicts, work overload, sense<br />

of impotence, lack of decision<br />

power, absence of endorsement,<br />

unfair treatment and misalignments<br />

are among the real causes of failures.<br />

There is much more that can be done today, if<br />

only we let go of control, predictability and rigidity.<br />

LiquidO moves structures, processes and the organization<br />

itself away from the center, where it is assumed that people have to adapt<br />

to them, instead shifting the focus on people and truly empowering<br />

them to dynamically find their maximum value creation spot within<br />

the organization, expressing leadership effectively and without fear,<br />

naturally growing and being rewarded for this.<br />

Read the whole LiquidO whitepaper. <strong>It</strong> is available in<br />

Creative Commons at liquidorganisation.info<br />

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