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COCOONERS - Making It Happen - No 5, September 2018

The digital version of our "Cocooners" half-yearly publication. Catch up about news, tools, thoughts, facts, people, work, future. Welcome to Cocooners. No 5, Sep 2018.

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<strong>COCOONERS</strong><br />

N°5 - SEPTEMBER <strong>2018</strong> MAKING IT HAPPEN<br />

WANDER ACROSS<br />

OUR STORY, YOUR STORY FROM THE FAMILY:<br />

PLATFORM DESIGN TOOLKIT<br />

Innolympics Education<br />

Hackathon.<br />

The joys and struggles<br />

of growing up.<br />

In this issue we’d love to tell you about the A few years ago our agency didn’t exist. We were a<br />

Innolympics Education Hackathon we organized few freelancers, one of which had a great idea, and<br />

this year. <strong>It</strong> is a story about the urge we felt to help a bunch of friends and practitioners who believed<br />

ignite a revolution in the world of Education and in it. Early on we began helping small and large<br />

the desire of the entire ecosystem to give birth companies in re-thinking their strategy, more<br />

together to an international space in which people specifically their ‘platform strategy’. In a nutshell,<br />

from all over the world could gather to envision ... we came up with one of the first methodologies ...<br />

Read at page 6 Read at page 4<br />

COOKING IN OUR LABS<br />

• Nalu<br />

• LSP<br />

• Rory’s Story Cubes ®<br />

• Organisation Design<br />

• Core 2<br />

Read at page 8<br />

A word about Cocoon Projects<br />

Read at page 10<br />

Meet LiquidO TM<br />

Read at page 12<br />

<strong>COCOONERS</strong> IS PRINTED ON RECYCLED PAPER


Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

WHAT’S UP<br />

Last summer, while I was waiting for my holidays to<br />

arrive, I found myself surrounded by people posting<br />

public countdowns on social media about them heading<br />

to a peaceful beach or to a quiet mountain. Even though<br />

I usually refrain from posting this sort of news on social media,<br />

I must admit that inside my head I was doing exactly the same.<br />

Holidays are holidays, and even if you really love your job (and I<br />

certainly do) it is hard not to count the days that separate you from<br />

some free, relaxing time.<br />

This year though, despite my strong desire to finally head to<br />

Greece with my family, I haven’t done that painful countdown. I<br />

think this is because during the last year I have been able to start<br />

accomplishing what I had been chasing from a long time: to find a<br />

good balance between my work and some valuable time off.<br />

Yes, we all know that we do not live to work, but when you are a<br />

freelance consultant - or part of a company you truly care about –<br />

and you work hard to build a business, it is not easy to have breaks<br />

(mentally or physically).<br />

The truth is, even if your job is what gives meaning to your life,<br />

you need to save some time from it in order to be more fulfilled<br />

and efficient. There seems to be some sort of cultural bias in our<br />

society in thinking that taking some time off is something to feel<br />

guilty about. What I have learned in my personal experience is that<br />

when I am able to take a good break (and here I do not mean days<br />

but hours) to socialize, to spend time with my family or simply to<br />

relax, that is when I am able to go back to work and express myself<br />

at my best, with true passion, creating more value for my clients.<br />

GUIDO<br />

MARTINI<br />

So my memo on the fridge (before I go on<br />

holiday) says: if you really love your job you<br />

must take some free time from it.<br />

From time to time, I have realized how often I take for<br />

granted how people should work or interact with each<br />

other, maybe because of the people and environments<br />

I have encountered, and these aspects mixed with my<br />

own attitude have shaped my reality, my culture.<br />

The first time I realized it, about 4 years ago, I felt very weird and<br />

rather out of place, as I very often do, but that time I really could<br />

not understand why people showed such different behaviour.<br />

Even when I understood the reason, their way of doing/thinking<br />

seemed so illogical to me. Life teaches us a lot and I have learned to<br />

pay particular attention to behaviours in different environments,<br />

but I have also learned not to change everything: the attitude of<br />

treating people as persons is one of those. In some environments I<br />

didn’t like the way some people treated others, and that is because<br />

a group of people working together is not always a real Team.<br />

Sometimes companies treat employees like things or coworkers<br />

treat others like enemies, often I saw competition and judgment<br />

instead of real cooperation towards the same goal or purpose.<br />

In life I question almost everything, but one of the few sure things<br />

I know is that being aware of our differences can enable us to be<br />

open-minded, try and learn something new...and yes, question<br />

our assumptions or even test them!<br />

For this reason, it is interesting and challenging to interact with<br />

different contexts, people and companies; it can teach us to adapt,<br />

test ourselves and be more aware of what part of ourselves we do<br />

not want to change.<br />

MILUSKA<br />

OJEDA<br />

We hear so much talking about “edges” in these<br />

days. There seems to be so much happening at<br />

“the edge” of your market, of your organization,<br />

even at the edge of your identity. So you<br />

should listen to the experts of “edges” and equip yourself with the<br />

latest methodology to enable and influence all this edge-value to<br />

somehow get to you. Sounds cool, and even fairly easy if you know<br />

who to ask to for help. Except, in reality, there is no edge. Edges<br />

are no more than a mental model, a misused metaphor. Since your<br />

body has edges, it seems plausible that also your market has them,<br />

or your organization, right?<br />

While I am comfortable with the concept of “core”, meant as the<br />

focus in which we apply the lens with which we chose to read a<br />

given reality, I really do not like the concept of edge. I’ve felt<br />

this disconfort clearly in many conversations, but quite recently<br />

even stronger in my own evolution, as I had a child. In fact, a few<br />

months ago it stroke me how even the edge of my body is even<br />

more clearly an illusion now that I am physically continued in his<br />

flesh. Let alone the edges of my feelings, of my thoughts, of my<br />

tribe.<br />

Almost everything I know in the real world is a complex and implicated<br />

ecosystem of ecosystems. The borders we think to be real<br />

are instead zones of sharper changes in patterns oversimplified<br />

by our reductionist thinking. Life does not have “edges”. She has<br />

horizons. And the difference is quite crucial: what you perceive<br />

STELIO<br />

VERZERA<br />

ECOSYSTEM ENABLERS<br />

2 NEW CREATION SPACES<br />

25 ACTIVE SUPPORTERS<br />

99 PEOPLE INVOLVED<br />

TALKING ABOUT US<br />

as an horizon depends on your eyes, your<br />

position, your line of sight, not on the form<br />

of the thing itself. Once we understand<br />

this, we stop believing in separation, we<br />

stop looking for experts of edges, and start<br />

working to expand our many horizons.<br />

Actually, life is pretty much all about this.<br />

Isn’t it?<br />

DESIGN FOR ECOSYSTEMS - EODF18<br />

MASTERCLASS INTRO CONVERSATION<br />

CLAUDIA<br />

PELLICORI<br />

SOME OF OUR HIGHLIGHTS FOR THE 1ST HALF OF <strong>2018</strong><br />

CUSTOMER PROJECTS<br />

13 ITERATIONS<br />

+30 COUNTRIES INVOLVED<br />

+200 PEOPLE INVOLVED<br />

PAUL TOLCHINSKY & STELIO VERZERA ON<br />

ADAPTIVE ORGANISATIONS DESIGN<br />

On the 21st of June I had a baby, Leo arrived in my<br />

family. This experience transformed my life, some<br />

things deep inside me changed.<br />

In the last months I have even noticed that many<br />

relevant points I observed when I worked with my customers<br />

are fundamental in being a mum too. I have put in my pockets<br />

numerous lessons so far, but there are 3 points above all that I<br />

want to share with you:<br />

1) Never stop growing. A child makes you better. You strongly<br />

feel you are part of a whole. You want to give him a better world<br />

where he can grow, discover his potential and learn. So you start by<br />

evolving yourself because you know that if we improve ourselves, people<br />

around us will thrive too. You always have to remember to nourish yourself<br />

constantly if you want to be able to contribute to your community<br />

and organisation.<br />

2) Focus focus focus. The energy and time that your baby really<br />

needs are a lot, so prioritizing and focusing become very very<br />

important. You have to choose the first items in your to do list,<br />

which means that you are renouncing to the others in that moment<br />

even if it doesn’t mean that the other things are not important.<br />

The Pareto’s 80/20 rule that states “20 percent of focused effort results<br />

in 80 percent outcome” is fundamental.<br />

3) Get free from fear. Fear is very dangerous because it can block<br />

you, it can decide on your behalf and infect who is around you. Fear<br />

of the unknown, of not being good enough, of not having security,<br />

of making mistakes. You have to trust yourself, people and the system.<br />

You need to stop controlling everything and abandon your expectations.<br />

I’m discovering that to be a mum is making me<br />

a better professional. Bringing our personal<br />

life lessons to our professional lives, and<br />

the opposite as well, enriches our vision and<br />

comprehension of complexity. These 2 sides<br />

of ourselves are strongly interconnected and<br />

never as today I know that my growth is based<br />

on both.<br />

CP OPEN GOVERNANCE<br />

13 NEW CONTRIBUTORS<br />

17 PEOPLE SHIFTS<br />

5 COUNTRIES INVOLVED<br />

EDUCATION HACKATHON:<br />

INNOVARE L’EDUCAZIONE<br />

2<br />

3


Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

FROM<br />

THE<br />

FAMILY<br />

The story we are sharing with you in this issue of<br />

Cocooners is one of passion and togetherness.<br />

<strong>It</strong> is the story of a younger sister we’ve watched being<br />

birth and growing up.<br />

THE JOYS<br />

AND STRUGGLES OF<br />

GROWING UP<br />

COCOON PROJECTS<br />

WEBSITE<br />

HIGHLIGHTS<br />

Cresce la facilitazione<br />

con LSP<br />

Era settembre quando abbiamo pubblicato l’articolo “Ci<br />

platformdesigntoolkit.com<br />

siamo riusciti: adesso LSP parla italiano!” e da allora già<br />

tante cose sono cambiate.<br />

A few years ago our agency didn’t exist. We<br />

other, and which kind of evolutionary context<br />

Over the past three years we grew, we shrunk, we<br />

Even before we started our journey with the<br />

were a few freelancers, one of which had a great<br />

they’re looking for. Our methodology is known as<br />

grew again. Today we’re a dozen people consoli-<br />

Platform Design Toolkit, our personal and profes-<br />

idea, and a bunch of friends and practitioners<br />

the ‘Platform Design Toolkit’. Today, our platform<br />

dating a passionate team helping Fortune 500s,<br />

sional paths crossed with Cocoon Projects and<br />

who believed in it. Early on we began helping<br />

design theory is getting thicker as we engage<br />

SMBs, startups and even institutions like the<br />

the beautiful humans living and working therein.<br />

small and large companies in re-thinking their<br />

in powerful conversations with an increasing<br />

UN or the NHS. Yesterday everything was the<br />

Thus, our organizational culture has been greatly<br />

strategy, more specifically their ‘platform<br />

number of practitioners around the world. Heavily<br />

‘Platform Design Toolkit’ brand, a website, a very<br />

influenced by LiquidO and many other cultural<br />

strategy’. In a nutshell, we came up with one of<br />

based on the reflections we have by working<br />

small team prototyping a way to do customer work<br />

bits that Cocoon Projects has consolidated and<br />

the first methodologies to design systems that<br />

closely with partners and customers, every two<br />

and basically surviving.<br />

spread so far. <strong>It</strong> is like a sister organization,<br />

aims at mobilizing individuals and organisations<br />

towards the same strategic lines. This is done by<br />

understanding their incentives to join the shared<br />

strategy, what they could exchange among each<br />

weeks we publish on our blog an updated understanding<br />

of the most important bits of platform<br />

strategies and how they’re radically changing the<br />

way we live and work.<br />

Recently, we incorporated a larger team into an<br />

italian company named ‘Boundaryless’ with the<br />

aim to extend what we do, exploring new ventures<br />

and horizons.<br />

As one can imagine it hasn’t been easy, nor is it<br />

today. The challenges we had when we were two<br />

someone you can always rely upon to clarify<br />

your mind when you’re in doubt. Alessandra and<br />

Emanuele from Cocoon Projects helped us in a<br />

critical summit a few months after we incorporated.<br />

With the Cocoon family we even did an<br />

amazing customer work together at the UNDP<br />

Innolympics Education<br />

Hackathon<br />

We strongly believe that Education needs to evolve and<br />

this means that what we have today is not enough.<br />

or three people having one customer per month<br />

Asia and the Pacific Regional Hub in Bangkok.<br />

are radically different from now when we have<br />

Every time we do something together we have<br />

the whole team constantly busy on a different<br />

the kind of excitement shivers that you get when<br />

customer project around the world. How should<br />

you’re doing something truly meaningful. Deep<br />

we spend the money? In which direction should we<br />

inside, I guess we both feel this journey together<br />

grow? How do we empower our team more? How<br />

isn’t in any way over, and that the best is yet to<br />

can we harmonize the perspectives of founders,<br />

come as we both grow up and ‘go to college’ :) .<br />

investors, and folks that work with us? How do<br />

On our side, what we learned is that if you’re truly<br />

we value the work we do on the governance and<br />

interested in exploring new and better ways of<br />

operations in respect to customer work? What<br />

should this organization be doing when it ‘grows<br />

up’? What’s the purpose of this organization?<br />

The underlying central theme to all these<br />

questions, and certainly relevant even in our<br />

early days is ‘how can we make effective decisions<br />

together?’. This is a tough one, especially when<br />

you are so fragile as you base all your strategy<br />

working, you should first learn from others, deeply<br />

and with great attention, what they’re doing and<br />

how they are doing it. Then you’ll need to experiment,<br />

again with great care and humbleness<br />

(people can get hurt!). After a while you’ll realize<br />

that one recipe works in one context but needs to<br />

be amended and adapted to another. That’s what<br />

we learned with LiquidO and other systems, and<br />

Ohana Meetup: the work<br />

revolution party is coming!<br />

The Ohana Meetup is an ecosystem enabler we’re<br />

offering to the whole tribe of professionals, gamechangers,<br />

change agents, passionate people evolving<br />

the world (of work).<br />

on a central product with only a few people and<br />

indeed that’s what we learned with the Platform<br />

resources.<br />

Design Toolkit: that context is key.<br />

4<br />

5


Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

OUR STORY IS YOUR STORY<br />

INNOLYMPICS<br />

EDUCATION<br />

HACKATHON<br />

SOME DATA<br />

6<br />

MONTHS<br />

11 42<br />

OF WORK FACILITATORS PARTICPANTS<br />

In this issue we’d love to tell you about the Innolympics Education Hackathon we organized this year. <strong>It</strong> is a<br />

story about the urge we felt to help ignite a revolution in the world of Education and the desire of the entire<br />

ecosystem to give birth together to an international space in which people from all over the world could gather<br />

to envision and develop ideas.<br />

The Education<br />

Hackathon<br />

was the pilot of a<br />

We chose the<br />

Education field<br />

because as everything<br />

From the beginning<br />

we imagined<br />

an arena where ideas,<br />

The energy invested<br />

and shared was so<br />

much.<br />

In June, finally, the<br />

Hackathon live<br />

phase came alive.<br />

Young women and<br />

men worked hard over<br />

the two days, also<br />

One of the most<br />

valuable things<br />

that happened during<br />

As a parallel “game”<br />

people have been<br />

issuing and exchanging<br />

After two days<br />

the teams were<br />

ready to present their<br />

While we are working<br />

to support the winners<br />

to explore and validate<br />

FINAL THOUGHTS<br />

bigger idea called<br />

- organizations,<br />

challenges and young<br />

We thought of this<br />

People came to Rome<br />

supported by 5 mentors<br />

the hackathon was<br />

this “currency” to<br />

ideas to be assessed by<br />

their idea, other teams<br />

Innolympics, a project<br />

economies,<br />

people from all over<br />

initiative as an<br />

full of energy and<br />

who helped them to<br />

the real cooperation<br />

recognize and make<br />

a jury of 3 people with<br />

are implementing<br />

Why an Education Hackathon?<br />

inspired by the<br />

technologies - are<br />

the world could meet<br />

ecosystem enabler<br />

smiles. Some teams<br />

move from the idea to<br />

between teams that<br />

visible the value they<br />

different backgrounds<br />

their project, engaging<br />

“Every few hundred years in Western history,<br />

worldwide impact of<br />

transforming so<br />

and get inspired. For<br />

to offer to the world,<br />

were composed of<br />

the project.<br />

discovered the value<br />

have been receiving,<br />

and experience.<br />

new people in order to<br />

there occurs a sharp transformation…<br />

the Olympics, that<br />

fast we believe that<br />

this reason we didn’t<br />

and the ecosystem<br />

friends, others of<br />

of collaboration<br />

in a beautiful fabric of<br />

As often happens, at<br />

transform the world of<br />

and the people born then cannot even<br />

wants to strive for the<br />

Education can’t<br />

want to limit the<br />

resonated immedi-<br />

people gathered for the<br />

instead of focusing<br />

value flows.<br />

the end of a project<br />

education.<br />

imagine the world in which their own<br />

role of innovation for<br />

afford to stay behind<br />

experience to only<br />

ately with us. Some<br />

occasion and others<br />

on competition.<br />

its waves continue<br />

parents were born. We are living through<br />

future generations<br />

if we want to ensure<br />

two days of competi-<br />

active supporters<br />

of people who had<br />

In order to track the<br />

to reach new shores.<br />

just such a transformation”.<br />

of entrepreneurs<br />

humankind is able<br />

tion, so we organized<br />

spread the voice and<br />

never met before. The<br />

value exchanged<br />

– Peter Drucker –<br />

through the power of<br />

to sustain all these<br />

a first phase in which<br />

young people come to<br />

vibes were instantly<br />

among teams, we<br />

game.<br />

transformations,<br />

the participants<br />

us from China, Spain,<br />

amazing, people were<br />

introduced a pretotype<br />

<strong>It</strong> was January when<br />

supporting the<br />

had to tackle online<br />

Senegal, Holland,<br />

there to compete and<br />

of the ecosystemic<br />

we started to work<br />

growth of happy and<br />

games. The engage-<br />

France, Canada,<br />

cooperate and from the<br />

value exchange token<br />

on it. <strong>It</strong> was the first<br />

healthy human beings<br />

ment started, young<br />

Syria, Morocco,<br />

first moments, it was<br />

we are developing,<br />

time we had organized<br />

in these times of<br />

people worked hard<br />

Germany, Romania,<br />

clear that it would be a<br />

the “Thanks” (THX).<br />

a Hackathon on<br />

pressure.<br />

to compose the teams<br />

Spain and <strong>It</strong>aly.<br />

great experience for all<br />

Education and we<br />

were very excited to<br />

understand how the<br />

ecosystem would<br />

respond to this<br />

proposal.<br />

INNOLYMPICS<br />

and solve the games.<br />

ECOSYSTEM<br />

6<br />

of us.<br />

COMPETITION<br />

COOPERATION<br />

7<br />

WAVES


Cocooners - - n° n° 15 - - August <strong>September</strong> 2016<strong>2018</strong><br />

Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

JAM NEWS<br />

A Cocoon Projects Jam happens twice per year, at the beginning of each half. <strong>It</strong> is the most important CP governance event,<br />

open to all members and contributors and lasting two or three days. During the CP Jam we cocreate our direction for the next 6<br />

months. Here below you can have a peek at our last Jam.<br />

#CPJAM<br />

@pellicors<br />

COOKING<br />

IN OUR<br />

LABS<br />

This jam is the expression of many and different points of view,<br />

perspectives, experiences, places. People who can share valuable<br />

stories and thoughts. So cool observing @CocoonPro changing and<br />

growing. A leap that will bring us in new universes #CPjam #<strong>2018</strong>h2<br />

The Cocoon Projects Labs are our own innovation engine. New knowledge, mastery and even new value proposition elements are developed here.<br />

They are open and voluntary structures, working by specific processes designed for proactively generating market-driven and high-quality value proposition.<br />

<strong>It</strong>’s in the CP Labs that entrepreneurs and professional game-changers can express their best contribution in the co-creation of the next Cocoon Projects.<br />

Nalu<br />

Previously... on Nalu, we told you about its first<br />

steps. <strong>No</strong>w it’s time to make new friends. We started<br />

a few months ago to work with a new organization<br />

that decided to use Nalu as the mastery development<br />

platform for its people.<br />

nesses, thanks to the synergy between LSP and<br />

the BM Canvas.<br />

Rory’s Story Cubes ®<br />

If anything has the power to really change something,<br />

it’s a story. Through stories of our past - or our<br />

exists and, when they discover it, they wish to look<br />

deeper into the subject because it can make a huge<br />

difference in their everyday work. So, we ended<br />

our meetup thinking of what each of us can do to<br />

nurture the <strong>It</strong>alian community interested in Organization<br />

Design, everyone with their own knowledge,<br />

@guido_martini<br />

Exploring challenges and perspectives in our identity evolution.<br />

#cpjam #<strong>2018</strong>h2 @CocoonPro<br />

@InakiPerez<br />

Amazing days working with an incredible group of teammates of<br />

@CocoonPro deciding our next 6 months strategies #passion #responsibility<br />

#future #conversations #learning #evolution #narratives<br />

#ohana #lovemyjob #CPJam #<strong>2018</strong>H2 #grateful #showmustgoon<br />

<strong>It</strong> started with the interest of just two of them, but<br />

desired future - we can capture the core elements we<br />

expertise and points of view.<br />

suddenly more people joined the first experience<br />

need to move on. And it is, briefly, what we’ve done<br />

We came up with a list of different contents and<br />

@cosedaptsy<br />

and even more subscribed to the platform looking<br />

for the next steps in their personal and professional<br />

evolution. Creating relationships, discov-<br />

over the past few weeks.<br />

Story Cubes are a valuable tool we can use in different<br />

ways and with different purposes. In recent months<br />

ideas that can be helpful for people at different<br />

levels, even if it is “just” talking about our own real<br />

experience in the field.<br />

#curiosity and exciting #suspence moment. Where will drive<br />

us #social intelligence, passion and responsibility? #CPJam<br />

#<strong>2018</strong>H2 #waiting #ost #cocoonprojects @CocoonPro<br />

ering new contexts, helping other people unleash<br />

their potential is what Nalu is designed for. Doing<br />

we have used it with our customers in two different<br />

contexts: personal and company identity.<br />

Core 2<br />

@letiziapian<br />

all this with valuable people and organizations is<br />

In the first case we supported people in their evolu-<br />

A few weeks ago we collected some interesting<br />

What’s in the garden? Cocooners mapping the state of @CocoonPro se-<br />

what Nalu is looking for. Just nalu it.<br />

tion path. Using the power of storytelling, we helped<br />

voices from our network to share with you the<br />

eds. This is definitely a garden where people can grow #CPjam #<strong>2018</strong>H2<br />

LSP<br />

Speaking of advanced applications we have developed<br />

with the LEGO® SERIOUS PLAY® method,<br />

them to explore their work life field to understand<br />

the core elements on which to focus their growth.<br />

In the second one we worked with people from a<br />

big company to bring out emotional and creative<br />

different meanings that the CORE2 path has had for<br />

them.<br />

Even though everyone started the path with the<br />

goal to develop their professional identity and<br />

@connuevosaires<br />

When people with same #passion work together, differences can<br />

evolve in a share vision about the future. Happy and grateful<br />

this time we’d like to talk about a 3-day work-<br />

elements to start to codesign a Talent Acquisition<br />

build their operational reputation based on the real<br />

to be part of this great experience. #CPJam #<strong>2018</strong>H2 #Ohana<br />

shop we have designed to thoroughly explore a<br />

Framework.<br />

value they create for their community, it has been<br />

#peoplematter #lovemyjob @CocoonPro<br />

company Business Model Canvas.<br />

The storymaking helped them to envision and<br />

so exciting to understand what led each of them to<br />

The LSP method has not been used as a tool to fill<br />

in the quadrants like we could have done in several<br />

different ways, instead it has enabled us to explore<br />

outline the company identity elements they wanted<br />

to preserve or remove. Every time this tool has the<br />

ability to unleash emotions, and its combination<br />

take the first step, and what they have found beyond<br />

expectations. With the consolidated understanding<br />

of how identity, trajectory and reputation represent<br />

@emagorse<br />

We are speaking different languages here. You can hear someone<br />

speaking italian, someone else spanish, someone else engli-<br />

and deeply understand them using the implicit<br />

with other tools is always really powerful, like every<br />

key assets for every professional, we are now devel-<br />

sh and we don’t even notice it. This is a very powerful signal of<br />

and explicit knowledge of the attendees.<br />

human being and the collection of their stories.<br />

oping the CORE2 usage in another area: supporting<br />

what’s happening, not only here. Paraphrasing @ShiverTweet at<br />

Above all, the connections among the parts were<br />

revealing to understand how the canvas was a<br />

Organisation Design<br />

the development of operational reputation for<br />

organizations. A challenging endeavour indeed. If<br />

#Cpjam #<strong>2018</strong>h2<br />

systemic and dynamic system in which what<br />

happens in each area has an impact on another<br />

one. The whole 3-day experience has proved to be<br />

On June 8th we held our second meetup in Rome.<br />

Discussing Organization Design, one thing seemed<br />

very clear: often people discover a strong interest<br />

you are interested, reach out!<br />

Stay tuned for the<br />

@egoipsa85<br />

My first #CPJam #<strong>2018</strong>H2 just finished but my journey only begins. Amazing<br />

weekend, people, conversations & interactions. Expanding boun-<br />

really valuable and impressive, as we have always<br />

in this topic, only to realize that they have already<br />

publication of all the<br />

daries of our mind & of our networks and exploring possibilities for the<br />

seen the participants fully engaged and increas-<br />

been working on it! Frequently they don’t know that<br />

active Labs and their work<br />

next 6 months of @CocoonPro with the power of collective intelligence.<br />

ingly achieving a real awareness of their busi-<br />

something called “Organization Design” even<br />

at labs.cocoonprojects.com<br />

8<br />

9


Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

A WORD<br />

ABOUT US<br />

Cocoon Projects is a last generation company,<br />

Cocoon Projects’ governance system itself is<br />

Cocoon Projects is thus involved first-hand in<br />

These ongoing activities within the scopes of<br />

We believe this is the time for establishing<br />

devoted to supporting innovation and fostering<br />

based on the Lean managements and Open<br />

the edge international efforts for the develop-<br />

Innovation, together with intense and contin-<br />

a whole new culture in the management of<br />

real value creation in the world entrepreneurial<br />

Collaboration principles. <strong>It</strong> constitutes a last<br />

ment of methodologies and tools enabling the<br />

uous field operations at the side of national<br />

today’s challenges for any organisation. And<br />

ecosystem. <strong>It</strong>’s been designed to be effective,<br />

generation adaptive organisational model<br />

systemic improvement of organisations.<br />

and international Customers highlight Cocoon<br />

we’re able to design and co-execute ad-hoc<br />

agile, open, fast and adaptive. <strong>It</strong>s Customers<br />

called LiquidO TM<br />

that has already collected<br />

And it is directly engaged on a regular basis<br />

Projects as the ideal partner for those organisa-<br />

evolutionary paths on all the vertical aspects<br />

are people and organisations in the need for<br />

high interest and direct interaction by some of<br />

by global networks of professionals in the<br />

tions in search of sound experience within the<br />

of this scenario.<br />

significant evolution within the scopes of<br />

the most relevant international experts in the<br />

field, such as the European Organisation<br />

most core and relevant scopes of Innovation.<br />

work methodologies, tools and techniques and/<br />

enterprise and management innovation fields.<br />

Design Forum, the Stoos Network, the OuiS-<br />

or stakeholders end-to-end relationships.<br />

hare network, the Management Innovation<br />

The goal is to make this change<br />

Exchange (MIX).<br />

really happen.<br />

OPENNESS<br />

Imagine the space of evolution<br />

in these three dimensions.<br />

A value of zero on all of<br />

the three axes would fit<br />

for a company from<br />

the Fifties of the last<br />

century.<br />

Where is your organisation<br />

today?<br />

Where should it<br />

be tomorrow?<br />

ADAPTIVE<br />

ORGANISATION<br />

DESIGN<br />

AGILE PROJECT<br />

MANAGEMENT<br />

ADAPTIVE<br />

ORGANISATION<br />

LEANNESS<br />

SERVICE MODEL<br />

DEVELOPMENT<br />

CONTINUOS<br />

IMPROVEMENT<br />

WORKPLACE<br />

EVOLUTION<br />

In the evolution of work across<br />

the three dimensions<br />

of leanness, inclusiveness<br />

and openness, we can<br />

provide services<br />

in these 9 different areas.<br />

LEANNESS<br />

INCLUSIVENESS<br />

REAL TIME<br />

STRATEGY<br />

MAKING<br />

INCLUSIVENESS<br />

IT’S ALL ABOUT<br />

PEOPLE<br />

OPENNESS<br />

REPUTATION<br />

DEVELOPMENT<br />

EXPERIENCE<br />

DESIGN<br />

IN<br />

OPEN<br />

NOVATION<br />

CROWD-PLATFORMS<br />

IMPLEMENTATION<br />

IDENTITY<br />

AND HERITAGE<br />

EMPOWERING<br />

10<br />

11


Cocooners - n° 5 - <strong>September</strong> <strong>2018</strong><br />

MEET LIQUIDO <br />

What is LiquidO<br />

You might have heard of a new breed of organisational models, responding<br />

to the fast growing adaptability, engagement and collaboration needs<br />

within modern company structures. Or you might have simply experienced<br />

the sound problems of slowness, rigidity, bureaucracy, disengagement<br />

along with various kinds of waste and bottlenecks that “traditional”<br />

organisational models generate and suffer nowadays.<br />

This is what LiquidO TM is all about: the original “liquid organisation”<br />

model for governance, born from direct experience within Cocoon<br />

Projects and in use in a growing number of for profit and not-for-profit<br />

organisations willing to get liquid.<br />

Liquefying an organization means disrupting the industrial-age driven<br />

assumptions on which rigid structures are designed and move on to make<br />

it adaptive, dynamic and anti-fragile. Based on lean management and<br />

open collaboration principles, the LiquidO TM model is fluid,<br />

meritocratic and value-driven, enabling stigmergic<br />

behaviour and “organic” effectiveness.<br />

Why you would<br />

want it in your<br />

organisation<br />

Rigidly structured organizations<br />

cannot cope with the<br />

current pace of innovation<br />

and its complexity, let<br />

alone exploit it. We need a<br />

completely different mindset<br />

and consequently new models.<br />

And we need them to be simple<br />

and people-centric.<br />

This is exactly why LiquidO<br />

was born.<br />

1. Real-time adaptability.<br />

The industrial age organisational approach, where<br />

each area is defined as a restricted group of activities coherent<br />

to one another, has its biggest limitations in the risk to fall in fragmented,<br />

sealed administration and culture. As the company grows, so grows the<br />

complex ramification, branching and costs of these models. Lack of<br />

communication, heavy bureaucracy, disastrous efficiency.<br />

COLLABORATIVE<br />

WORKING BOARD<br />

REPUTATION<br />

TRACKING<br />

The completely different perspective realized by LiquidO, in fact relying<br />

on people and competences without fixed roles, provides an integrated<br />

and adaptive business management scenario shifted to a systemic<br />

approach, pragmatically meritocratic and inherently capable of real time<br />

adaptability to any context. <strong>It</strong>’s just like water, some would say.<br />

2. Better and faster information processing.<br />

Hierarchies are a sound bottleneck both for decision making and competences<br />

evolution. Too many info to process in order to succeed. Moreover,<br />

on the other hand, the distance between where and how in the organization<br />

strategies are created, and where and how they have to be executed<br />

too often creates waste, lack of effectiveness or even complete failure.<br />

<strong>No</strong>n-peer evaluation, silos and recruiting inefficiency are additional<br />

heavy side-defects of an organizational design philosophy based on the<br />

two illusions of control and predictability, and therefore actualized with<br />

structural divisions between thinking and doing.<br />

LiquidO is a viable and operational way to let all the brilliant people in<br />

the company effectively emerge. Anybody can join each wave, surf it and<br />

enrich it, so to say. And leveraging different viewpoints, backgrounds and<br />

competences today is definitely critical to succeed in taking better and<br />

faster decisions.<br />

CONTRIBUTION<br />

ACCOUNTING<br />

COLLABORATIVE<br />

DECISIONMAKING<br />

3. Engagement and spontaneous leadership.<br />

People are key in this picture. In fact, within<br />

LiquidO everyone can decide whether to<br />

join a process or not, try, and consequently<br />

determine her level by fast<br />

feedback loops from frequent and<br />

specific peer-reviews driven by<br />

the actual delivered value.<br />

Besides a natural engagement<br />

due to continuous feedback<br />

and consequently improving<br />

results, within this scenario<br />

it’s really difficult to deny<br />

emerging problems. Within<br />

the old way of thinking the<br />

organizations very often<br />

conflicts, work overload, sense<br />

of impotence, lack of decision<br />

power, absence of endorsement,<br />

unfair treatment and misalignments<br />

are among the real causes of failures.<br />

There is much more that can be done today, if<br />

only we let go of control, predictability and rigidity.<br />

LiquidO moves structures, processes and the organization<br />

itself away from the center, where it is assumed that people have to adapt<br />

to them, instead shifting the focus on people and truly empowering<br />

them to dynamically find their maximum value creation spot within<br />

the organization, expressing leadership effectively and without fear,<br />

naturally growing and being rewarded for this.<br />

Read the whole LiquidO whitepaper. <strong>It</strong> is available in<br />

Creative Commons at liquidorganisation.info<br />

12

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