Music 4.1: A Survival Guide for Making Music in the Internet Age

Contents
INTRODUCTION.................................................................................................................................................. xi
Bobby Owsinski Bibliography.................................................................................................................................... xvii
Bobby’s Online Coaching Programs ....................................................................................................................... xviii
Bobby’s Online Connections.................................................................................................................................... xviii
Chapter 1. THE LIFE STAGES OF THE MUSIC INDUSTRY ..................................................... 1
Music 0.5: The Precursor Business............................................................................................................................... 2
New Technology Drives the Business.................................................................................................................. 2
Music 1.0: The Original Music Business....................................................................................................................... 3
A Look Inside the Original Music Business ........................................................................................................ 3
Music 1.5: The Suits Take Over...................................................................................................................................... 8
The Rise of MTV....................................................................................................................................................... 9
The Farm Teams Disband......................................................................................................................................10
Music 2.0: Enter the Digital Age..................................................................................................................................12
P2P Makes Its Mark................................................................................................................................................13
Piracy Takes Another Form ..................................................................................................................................14
Music 2.5: Digital Music Is Monetized........................................................................................................................15
Enter the 360 Deal.................................................................................................................................................17
Music 3.0: The Dawn of Artist/Fan Communication...............................................................................................18
Music 3.5: YouTube Becomes the New Radio..........................................................................................................20
YouTube Exposure Becomes Universal .............................................................................................................21
Streaming Catches On ..........................................................................................................................................21
Music 4.0: Streaming Becomes Profitable.................................................................................................................23
Music 4.1: The Business Model Changes...................................................................................................................24
Chapter 2. HOW THE MUSIC WORLD HAS CHANGED........................................................27
Who’s In Control? .........................................................................................................................................................27
Where Did the Record Stores Go?...........................................................................................................................29
Why Traditional Radio Is No Longer the Factor It Once Was............................................................................31
College Radio on the Brink..................................................................................................................................33
v