LeadsRx Moves Marketing Attribution Software into the Mainstream with Universal Conversion Tracking Pixel and Free Ad-Grader Tool Now Installed at 5,000+ Accounts
1888 PressRelease - Marketing attribution software has traditionally only been available to enterprises with annual advertising spend in the tens of millions of dollars. LeadsRx changes this by introducing their new product suitable for any size budget including a free version called the Ad-Grader. With more than 5,000 accounts now using LeadsRx, the company has delivered attribution into the mainstream market.
1888 PressRelease - Marketing attribution software has traditionally only been available to enterprises with annual advertising spend in the tens of millions of dollars. LeadsRx changes this by introducing their new product suitable for any size budget including a free version called the Ad-Grader. With more than 5,000 accounts now using LeadsRx, the company has delivered attribution into the mainstream market.
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"We're excited to deliver realtime marketing <strong>at</strong>tribution software to <strong>the</strong> mainstream <strong>with</strong> advanced<br />
technology <strong>and</strong> insights," said AJ Brown, CEO, <strong>LeadsRx</strong>. "<strong>LeadsRx</strong> helps marketers underst<strong>and</strong> <strong>the</strong>ir<br />
advertising performance regardless of <strong>the</strong> size of <strong>the</strong>ir advertising spend <strong>and</strong> is now tracking d<strong>at</strong>a for more<br />
than 5,000 marketers globally."<br />
The complete list of fe<strong>at</strong>ures in <strong>the</strong> 2.0 release of <strong>LeadsRx</strong> includes <strong>the</strong> following:<br />
<strong>Universal</strong> conversion tracking pixel<br />
A single tracking pixel (also called a "marketing tag") can be installed on websites to track all advertising<br />
sources across all channels. <strong>Conversion</strong>s, such as form submits <strong>and</strong> inbound phone calls, are also<br />
monitored by <strong>the</strong> same tracking technology.<br />
<strong>Free</strong> <strong>Ad</strong><strong>Grader</strong> tool<br />
The <strong>LeadsRx</strong> <strong>Ad</strong><strong>Grader</strong> tool uses marketing <strong>at</strong>tribution technology to help marketers know which<br />
advertising efforts are working well <strong>and</strong> which to cut. Existing advertisements are autom<strong>at</strong>ically found,<br />
delivering <strong>at</strong>tribution results sooner so th<strong>at</strong> marketers can make more timely decisions.<br />
Algorithmic <strong>at</strong>tribution<br />
<strong>LeadsRx</strong> uses machine learning to evalu<strong>at</strong>e historical p<strong>at</strong>terns of successful <strong>and</strong> nonsuccessful conversion<br />
p<strong>at</strong>hs <strong>and</strong> delivers <strong>at</strong>tribution weighting based on findings. Each company using <strong>LeadsRx</strong> gets <strong>at</strong>tribution<br />
modeling unique to <strong>the</strong>ir customer journeys <strong>and</strong> channels.<br />
Realtime <strong>at</strong>tribution modeling<br />
<strong>Attribution</strong> modeling is performed in realtime can be changed dynamically. Models include first touch, last<br />
touch, linear multitouch, weighted multitouch, algorithmic multitouch. Three additional models are<br />
available <strong>and</strong> are unique to <strong>LeadsRx</strong>: CloserTouch, AnyTouch, <strong>and</strong> Fuzzy <strong>Attribution</strong>.<br />
Radio <strong>and</strong> television <strong>at</strong>tribution<br />
Predictive modeling <strong>and</strong> lift analysis lets <strong>LeadsRx</strong> include broadcast advertising in <strong>at</strong>tribution models just<br />
like digital experiences. Retroactive <strong>at</strong>tribution lets air time of commercials be provided after <strong>the</strong>y occur.<br />
Integr<strong>at</strong>ion <strong>with</strong> Google <strong>Ad</strong>Words <strong>and</strong> Facebook<br />
Cost d<strong>at</strong>a from <strong>Ad</strong>Words <strong>and</strong> Facebook is autom<strong>at</strong>ically retrieved by <strong>LeadsRx</strong> so th<strong>at</strong> marketers can review<br />
a complete Return on <strong>Ad</strong> Spend (ROAS) analysis.<br />
Integr<strong>at</strong>ion <strong>with</strong> CallSource<br />
Inbound telephone calls using forwarding numbers from CallSource can now be included as customer<br />
acquisition conversions. Marketers can measure <strong>the</strong> impact of advertising on this important conversion<br />
point.<br />
Weekly <strong>at</strong>tribution digest
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