LeadsRx Moves Marketing Attribution Software into the Mainstream with Universal Conversion Tracking Pixel and Free Ad-Grader Tool Now Installed at 5,000+ Accounts
1888 PressRelease - Marketing attribution software has traditionally only been available to enterprises with annual advertising spend in the tens of millions of dollars. LeadsRx changes this by introducing their new product suitable for any size budget including a free version called the Ad-Grader. With more than 5,000 accounts now using LeadsRx, the company has delivered attribution into the mainstream market.
1888 PressRelease - Marketing attribution software has traditionally only been available to enterprises with annual advertising spend in the tens of millions of dollars. LeadsRx changes this by introducing their new product suitable for any size budget including a free version called the Ad-Grader. With more than 5,000 accounts now using LeadsRx, the company has delivered attribution into the mainstream market.
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<strong>LeadsRx</strong> <strong>Moves</strong> <strong>Marketing</strong> <strong>Attribution</strong> <strong>Software</strong> <strong>into</strong> <strong>the</strong> <strong>Mainstream</strong> <strong>with</strong> <strong>Universal</strong><br />
<strong>Conversion</strong> <strong>Tracking</strong> <strong>Pixel</strong> <strong>and</strong> <strong>Free</strong> <strong>Ad</strong><strong>Grader</strong> <strong>Tool</strong> <strong>Now</strong> <strong>Installed</strong> <strong>at</strong> 5,<strong>000+</strong> <strong>Accounts</strong><br />
1888 PressRelease <strong>Marketing</strong> <strong>at</strong>tribution software has traditionally only been available to enterprises <strong>with</strong><br />
annual advertising spend in <strong>the</strong> tens of millions of dollars. <strong>LeadsRx</strong> changes this by introducing <strong>the</strong>ir new<br />
product suitable for any size budget including a free version called <strong>the</strong> <strong>Ad</strong><strong>Grader</strong>. With more than 5,000<br />
accounts now using <strong>LeadsRx</strong>, <strong>the</strong> company has delivered <strong>at</strong>tribution <strong>into</strong> <strong>the</strong> mainstream market.<br />
<strong>LeadsRx</strong>, a provider of marketing <strong>at</strong>tribution software, today announced availability of its 2.0 SaaS product<br />
including fe<strong>at</strong>ures th<strong>at</strong> will make realtime <strong>at</strong>tribution insights available to a broad c<strong>at</strong>egory of mainstream<br />
marketers. Specifically, <strong>the</strong> company has introduced a "universal conversion tracking pixel" th<strong>at</strong> records<br />
customer acquisition events from any advertising source across any marketing channel including offline<br />
channels like broadcast advertising. In addition, <strong>LeadsRx</strong> has launched a free tool th<strong>at</strong> uses <strong>the</strong> pixel <strong>and</strong><br />
machine learning to grade <strong>the</strong> performance of advertising campaigns giving marketers quick insights <strong>into</strong><br />
which programs to optimize <strong>and</strong> which may be wasted ad spend. The new version of <strong>LeadsRx</strong> is available<br />
immedi<strong>at</strong>ely.<br />
Historically, marketers commonly installed technology provided by various ad vendors called "conversion<br />
tracking pixels" (or "marketing tags") to determine which advertisements resulted in customer acquisition<br />
events. Because different pixels from different vendors do not communic<strong>at</strong>e <strong>with</strong> one ano<strong>the</strong>r, <strong>and</strong> not all<br />
vendors provide pixels, marketers had to download d<strong>at</strong>a <strong>into</strong> spreadsheets <strong>and</strong> take days to underst<strong>and</strong><br />
results. As a result, marketers had an incomplete <strong>and</strong> outd<strong>at</strong>ed picture of ad performance resulting in<br />
arbitrary placements <strong>and</strong> wasted ad spend. With <strong>the</strong> release of <strong>LeadsRx</strong>, marketers now have a single,<br />
universal pixel th<strong>at</strong> works across all ad vendors <strong>and</strong> all marketing channels to provide unbiased analysis of<br />
ad performance in realtime.<br />
"<strong>LeadsRx</strong> gives me immedi<strong>at</strong>e, comprehensive ROI insights across multiple touchpoints, channels, <strong>and</strong><br />
tools. In one view, I can connect <strong>the</strong> dots between marketing programs, conversions, <strong>and</strong> revenue all in one<br />
easy to use tool," said Glen Livingston, Chief Revenue Officer for Noosh, a leading provider of Content<br />
<strong>Marketing</strong> solutions.<br />
The new <strong>Ad</strong><strong>Grader</strong> tool from <strong>LeadsRx</strong> is available to all marketers <strong>and</strong> uses <strong>at</strong>tribution technology to find<br />
quick insights about ad performance. Once <strong>the</strong> <strong>LeadsRx</strong> universal conversion tracking pixel has been<br />
installed, <strong>the</strong> <strong>LeadsRx</strong> product begins autom<strong>at</strong>ically finding existing advertising campaigns in realtime.<br />
The system <strong>the</strong>n uses machine learning techniques to provide useful insights <strong>into</strong> which ads are doing well<br />
<strong>and</strong> which are c<strong>and</strong>id<strong>at</strong>es for improvement. More than 5,000 accounts now have <strong>the</strong> <strong>LeadsRx</strong> pixel<br />
installed <strong>and</strong> can access <strong>Ad</strong><strong>Grader</strong> reports free of charge. The diversity <strong>and</strong> volume of d<strong>at</strong>a will allow<br />
<strong>LeadsRx</strong> to produce important insights <strong>into</strong> advertising spend across a variety of industries.
"We're excited to deliver realtime marketing <strong>at</strong>tribution software to <strong>the</strong> mainstream <strong>with</strong> advanced<br />
technology <strong>and</strong> insights," said AJ Brown, CEO, <strong>LeadsRx</strong>. "<strong>LeadsRx</strong> helps marketers underst<strong>and</strong> <strong>the</strong>ir<br />
advertising performance regardless of <strong>the</strong> size of <strong>the</strong>ir advertising spend <strong>and</strong> is now tracking d<strong>at</strong>a for more<br />
than 5,000 marketers globally."<br />
The complete list of fe<strong>at</strong>ures in <strong>the</strong> 2.0 release of <strong>LeadsRx</strong> includes <strong>the</strong> following:<br />
<strong>Universal</strong> conversion tracking pixel<br />
A single tracking pixel (also called a "marketing tag") can be installed on websites to track all advertising<br />
sources across all channels. <strong>Conversion</strong>s, such as form submits <strong>and</strong> inbound phone calls, are also<br />
monitored by <strong>the</strong> same tracking technology.<br />
<strong>Free</strong> <strong>Ad</strong><strong>Grader</strong> tool<br />
The <strong>LeadsRx</strong> <strong>Ad</strong><strong>Grader</strong> tool uses marketing <strong>at</strong>tribution technology to help marketers know which<br />
advertising efforts are working well <strong>and</strong> which to cut. Existing advertisements are autom<strong>at</strong>ically found,<br />
delivering <strong>at</strong>tribution results sooner so th<strong>at</strong> marketers can make more timely decisions.<br />
Algorithmic <strong>at</strong>tribution<br />
<strong>LeadsRx</strong> uses machine learning to evalu<strong>at</strong>e historical p<strong>at</strong>terns of successful <strong>and</strong> nonsuccessful conversion<br />
p<strong>at</strong>hs <strong>and</strong> delivers <strong>at</strong>tribution weighting based on findings. Each company using <strong>LeadsRx</strong> gets <strong>at</strong>tribution<br />
modeling unique to <strong>the</strong>ir customer journeys <strong>and</strong> channels.<br />
Realtime <strong>at</strong>tribution modeling<br />
<strong>Attribution</strong> modeling is performed in realtime can be changed dynamically. Models include first touch, last<br />
touch, linear multitouch, weighted multitouch, algorithmic multitouch. Three additional models are<br />
available <strong>and</strong> are unique to <strong>LeadsRx</strong>: CloserTouch, AnyTouch, <strong>and</strong> Fuzzy <strong>Attribution</strong>.<br />
Radio <strong>and</strong> television <strong>at</strong>tribution<br />
Predictive modeling <strong>and</strong> lift analysis lets <strong>LeadsRx</strong> include broadcast advertising in <strong>at</strong>tribution models just<br />
like digital experiences. Retroactive <strong>at</strong>tribution lets air time of commercials be provided after <strong>the</strong>y occur.<br />
Integr<strong>at</strong>ion <strong>with</strong> Google <strong>Ad</strong>Words <strong>and</strong> Facebook<br />
Cost d<strong>at</strong>a from <strong>Ad</strong>Words <strong>and</strong> Facebook is autom<strong>at</strong>ically retrieved by <strong>LeadsRx</strong> so th<strong>at</strong> marketers can review<br />
a complete Return on <strong>Ad</strong> Spend (ROAS) analysis.<br />
Integr<strong>at</strong>ion <strong>with</strong> CallSource<br />
Inbound telephone calls using forwarding numbers from CallSource can now be included as customer<br />
acquisition conversions. Marketers can measure <strong>the</strong> impact of advertising on this important conversion<br />
point.<br />
Weekly <strong>at</strong>tribution digest
<strong>LeadsRx</strong> includes a backend "brain" th<strong>at</strong> reviews marketing efforts <strong>and</strong> <strong>the</strong>n produces a weekly digest of<br />
findings. This saves marketers time having to analyze detailed reports <strong>the</strong>mselves.<br />
About <strong>LeadsRx</strong>: <strong>LeadsRx</strong>, a multichannel marketing <strong>at</strong>tribution SaaS pl<strong>at</strong>form, provides marketers an<br />
unparalleled unified view of campaign performance across channels <strong>and</strong> <strong>the</strong> marketing technology stack.<br />
Marketers who use <strong>LeadsRx</strong> increase conversion r<strong>at</strong>es <strong>and</strong> reduce acquisition costs to improve overall<br />
Return on <strong>Ad</strong> Spend <strong>and</strong> bottom line profit. The company is priv<strong>at</strong>ely held <strong>and</strong> proudly based in Portl<strong>and</strong>,<br />
Oregon. More inform<strong>at</strong>ion can be found on <strong>the</strong> company's website <strong>at</strong> www.<strong>LeadsRx</strong>.com.<br />
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