Creating Shared Value in Health Care
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Levels of <strong>Shared</strong> <strong>Value</strong><br />
1<br />
Reconceiv<strong>in</strong>g Needs,<br />
Products, and Customers<br />
• Us<strong>in</strong>g products and<br />
services to meet<br />
societal needs<br />
• Market<strong>in</strong>g products<br />
to unserved or<br />
underserved<br />
customers and<br />
communities<br />
2<br />
Redef<strong>in</strong><strong>in</strong>g Productivity <strong>in</strong><br />
the <strong>Value</strong> Cha<strong>in</strong><br />
• Access<strong>in</strong>g and utiliz<strong>in</strong>g<br />
resources, energy,<br />
suppliers, logistics,<br />
and employees<br />
differently and more<br />
productively<br />
20160325—HBS Build<strong>in</strong>g a Culture of <strong>Health</strong> Conference —CSV and <strong>Health</strong> <strong>Care</strong> Presentation—FINAL<br />
12<br />
Copyright 2016 © Professor Michael E. Porter
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