NICHE style Holiday 2016

HOUSE OF
elegance of the ‘Corolla’ theme (the botanical term for
a circlet of flower petals), with its distinctive off-theshoulder
décolleté and yards of magnificent material
marked a new era for fashion.
Christian Dior loved to play with silhouettes, and
once stated “I have designed flower women.” In the
1950’s, haute couture fashion from the House of Dior
were crafted from sumptuous fabrics, embellished and
supported with boning, bodices, petticoats, and hip
padding to give any woman wearing a Dior garment a
graceful yet curvaceous figure.
Women from every walk of life loved Dior and he
quickly became a household name. The couturier
dressed the world’s most fabulous people. From first
THE EARLY YEARS
1946 | House of Dior becomes a reality at
30 Avenue Montaigne, Paris
1947 | First collection, New Look, debuts
on February 12th, and is made instantly
famous by Carmen Snow
1947 | Miss Dior perfume is launched &
named after his sister, Catherine Dior.
1948 | Dior opens on Fifth Avenue, NYC
1955 | Dior hires a young Yves St. Laurent
1957 | Christian Dior dies October 3
in Montecatini
1957 | At 21, YSL becomes head designer
at Christian Dior
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