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WEB DESIGN<br />
When creating the design for the website it was extremely important to create a user<br />
experience that was both exciting and fresh whilst still being simple and clear. Being a<br />
content led website with the business strategy of commerce it is important that the content<br />
and commerce blend seamlessly together. With the overall concept and design of this site<br />
I feel that this has been achieved. The website will work across multiple devices, each as<br />
important as each other. The content shall draw consumers in, with simple yet effective<br />
browsing content. Stories will never be to heavy or hard to read, they shall share the lives of<br />
interesting yet ordinary people. Make-overs will only use accessible clothing and products,<br />
simple stylish looks that are not too over done and deemed wearable by the consumer. The<br />
simple one click buttons to buy are are service that we offer our readers to simplify there<br />
lives. There is no hunting high and low to figure out where to buy that dress from. The mobile<br />
app will use a swipe across approach to shopping the look. Readers can also use a favourites<br />
button that can store there favourite items. The app will use push notifications to alert the<br />
consumer if any of there favourites have been discounted or selling fast. Another feature will<br />
be a listen button that will allow the reader to listen to the story. This is a simple feature to<br />
apply that can make a real difference to some people that may have sight impairments, or<br />
would prefer to listen to content on the go rather than read, we are after all targeting the<br />
busy career women, Mother or wife. Creating shoppable content does not have to stop at<br />
beauty and fashion, although this is the main area of the website, some features may take on<br />
shoppable content such as home ware, books or gym equipment.<br />
Features<br />
• Quick one click shoppable buttons<br />
• Film - behind the scenes - how to tutorials - fashion<br />
• Links to social media<br />
• Favourites button (store favourites to get deals)<br />
• Easy swipe features<br />
• Audio story tracks
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