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STYLE . SNOOPS<br />
<strong>Market</strong>ing <strong>Report</strong> By Kerrie Reeves<br />
F1
Contents<br />
1.0 - Executive Summary<br />
1.1 - Identity<br />
1.2 - Culture<br />
2.0 - Industry Situation<br />
2.1 - PEST Analysis<br />
2.2 - SWOT Analysis<br />
3.0 Competitor Situation<br />
3.1 - Semaine<br />
3.2 - The Edit, Net a Porter<br />
4.0 - Consumer Analysis<br />
4.1 - Consumer Portrait<br />
4.2 - Life-Style Variables<br />
4.3 - Rogers’ Diffusion of Innovation<br />
5.0 - Brand Analysis<br />
5.1 - Intent<br />
5.2 - Brand Onion<br />
5.3 - Brand Objectives<br />
5.4 - Keys to success<br />
5.5 - Expansion Goals<br />
5.6 - Affiliates & Partnerships<br />
5.7 - <strong>Market</strong>ing Mix<br />
5.8 - Brand Positioning<br />
6.0 - Conclusion<br />
7.0 - Appendix<br />
8.0 - Figures<br />
9.0 - Bibliography
1.0 Executive Summary<br />
F2
1.1<br />
Identity<br />
Style Snoops is a website that<br />
creatively shares the lives of<br />
real women through styling.<br />
It will draw the attention of<br />
many women wishing to feel<br />
empowered through their<br />
personal identity. Style Snoops<br />
will delve into the lives of these<br />
women which others can easily<br />
resinate with and be inspired<br />
by. Although based heavily on<br />
fashion and beauty it will also<br />
include interiors, food and<br />
stories/interviews with women’s<br />
passions and interests, be it,<br />
yoga, art, dog walking, nursing<br />
or Dj-ing. Style Snoops will<br />
grow into a well known go-to<br />
for a woman to browse carefully<br />
curated and selected trends.<br />
Collaborations will grow with<br />
brands which will strengthen<br />
the platform. Ultimately Style<br />
Snoops endeavour to create<br />
connections internationally<br />
with stylists and content<br />
creators to create interesting<br />
and cultural content turning it<br />
into an international brand.
F3
1.2<br />
Culture<br />
The website will sit in a cross<br />
culture placement. It will be<br />
clean and contemporary with<br />
an editorial feel. It will be<br />
quirky with an arty edge and<br />
will heavily feature fashion film,<br />
which isn’t something that is<br />
seen so often within fashion<br />
blogs or online magazines.<br />
The fact that the site will<br />
only feature real (not perfect)<br />
women will also add sincerity<br />
and authenticity to the the<br />
culture of the platform. Style<br />
Snoops will create a bridge<br />
from the familiar Facebook<br />
generation into the blogging<br />
and youtube generation. In the<br />
long term we intend on using<br />
different writers which would<br />
create a versatile tone of voice,<br />
however we would always be<br />
looking for honesty, verging on<br />
uncomfortable and a humorous<br />
tone of voice. Images used will<br />
always reflect the individual and<br />
theme of the story. They will<br />
always be of a high professional<br />
standard. Overall the website<br />
will be inspiring, attractive,<br />
charismatic, clean, confident,<br />
brave and exciting.
Political<br />
Digital revolution - is expanding<br />
but still has many issues to put<br />
right. One is the lawsuits it<br />
has faced due to copyrighted<br />
content. This has made<br />
publishers take extra precaution<br />
as they need to avoid future<br />
lawsuits. Freelancers must sign<br />
away electronic rights or risk not<br />
being published electronically.<br />
(Cunningham B. Who owns<br />
that story now? Columbia J<br />
Rev. 2000; 38(5):11). The threat<br />
here is piracy, where people will<br />
copy content free of charge.<br />
Brexit- Theresa May recently<br />
announced the UK will kick-start<br />
the official leaving process next<br />
year. As a result, the Pound has<br />
fallen to a 31-year low against<br />
US Dollar, with £1 buying $1.27<br />
at the time of writing.(Three<br />
months on - consumers still<br />
resilient post-Brexit- Mintel)<br />
2.0 Industry situation<br />
PEST Analysis<br />
2.1<br />
Economic<br />
Digital magazines are seen as being environmentaly friendly<br />
as they do not have to use any tress or chemicals for paper<br />
and print.<br />
At the beginning of February 2016 the Bank of England<br />
(BoE) cut its growth forecast for the UK and signalled that<br />
interest rates were unlikely to rise for more than a year. The<br />
economy is now expected to grow by 2.2% in 2016, down<br />
from the 2.5% predicted in November 2015.<br />
The UK unemployment rate fell to its lowest for nearly<br />
10 years at 5.1% in the three months to December 2015.<br />
Average earnings continue to grow in real terms, but at a<br />
slower rate than seen in recent months.<br />
many of the new jobs created are self-employed. The number<br />
of self-employed women is expected to rise by nearly 22% in<br />
the next five years, for example.((British Lifestyles: Growing<br />
Tired of Austerity - UK - April 2016, Mintel)
Socialogical<br />
ONS data shows that the<br />
average age of mothers in<br />
England and Wales reached<br />
30 for the first time in 2013,<br />
with the age that women 1st<br />
become mothers rising to<br />
28. (Mintel,Lifestyles of the<br />
Sandwich generation)<br />
The increasing age will lead<br />
women into the sandwich<br />
generation that will be looking<br />
after both parents and children.<br />
“Whilst they may have the<br />
greater financial capacity to<br />
cope, they may feel more of the<br />
physical impact of looking after<br />
multiple generations, creating<br />
greater potential for products<br />
and services to help them relax<br />
and unwind.” (Mintel,Lifestyles<br />
of the Sandwich generation)<br />
Multi-generational households<br />
in the UK rose by 56% from<br />
2004 to 2014; there were<br />
313,000 such households in<br />
2014.<br />
Technical<br />
The growth of digital fashion platforms is on the rise making<br />
the field ever more competitive.<br />
“Topshop is among the companies in the sector actively<br />
searching for the latest technology innovations to improve<br />
the shopping experience. It partnered with Decoded<br />
Fashion in May 2016 on a competition to find a start-up<br />
or entrepreneur to offer a solution to “truly delivering fast<br />
fashion in the age of immediacy”. The winner was Finnish<br />
start-up Stylewhile, which has created an online styling room<br />
to make online shopping for clothes easier and more fun and<br />
will work with Topshop to develop the concept.” (Fashion:<br />
Technology and Innovation - UK - September 2016)<br />
New Social media platforms and apps are always popping<br />
up and companies need to be ready to jump when they<br />
appear.<br />
The consumer is becoming more expectant of fast delivery<br />
times, some companies such as amazon have started using<br />
Ubers and are looking into using drones to deliver small<br />
packages.<br />
Consumers are expecting safe but quick check out services,<br />
with one click buy it now buttons.<br />
m-commerce, according to my questionnaires 90% of<br />
people would use social media and create purchases online<br />
using a mobile device rather than a laptop.<br />
S-commerce is on the rise with sites such as Instagram<br />
creating new shopping buttons and fashion designers<br />
wanting to make catwalks instantly shop-able through the<br />
use of apps.<br />
The number of hours people spend watching videos on<br />
YouTube is up 60% year-over-year.
F4
The number of people buying fashion online is rising.<br />
“These consumers peak among females aged<br />
35-44, those in the C2 socio-economic group<br />
and who live in the South East/East Anglia<br />
or the South West and Wales. The 25-34s are<br />
also more likely than average to buy more<br />
clothes online than in store.”<br />
“Consumers with young children aged 0-4 are<br />
buying more online because their time, patience<br />
and ability to visit high street shops is<br />
more restricted.”<br />
(Mintel <strong>Report</strong>- Fashion online)
F5
2.2<br />
S<br />
W<br />
Knowing the Consumer<br />
Social media<br />
Expertise in styling<br />
Desirable Aesthetics<br />
Knowing the Consumer<br />
Social media<br />
Expertise in styling<br />
Desirable Aesthetics<br />
O<br />
Knowing the Consumer<br />
Social media<br />
Expertise in styling<br />
Desirable Aesthetics<br />
T<br />
Knowing the Consumer<br />
Social media<br />
Expertise in styling<br />
Desirable Aesthetics<br />
2.0 Industry situation
3.1<br />
Semaine<br />
When looking at competitors there is a cross division between fashion bloggers that use affiliate<br />
marketing, online magazines that that use content and commerce and e commerce websites that<br />
use content. Firstly I shall look at Semaine, an immersive, e-commerce platform which is content<br />
led. Each week the creators of Semaine bring a new ‘taste maker’ to the table, Icons drawn from<br />
an eclectic but prescient field include models, artists, actors and michelin Chefs. their lives are<br />
delved into with photoshoots and editorial pieces and a selection of products be it the original or<br />
alike items are then aded to the online shop. Creating the ability for the everyday person to be<br />
able to have a piece of their life.<br />
S<br />
Good contacts<br />
Strong funding<br />
A professional team<br />
Brand Identity<br />
Powerful industry PR links<br />
Based in London, creating good links<br />
Celebrity taste makers come with a following<br />
W<br />
Only one upload a week<br />
Expensive products may put people off<br />
O<br />
To open sister websites<br />
To create own products<br />
Increase the brands that they link to directly<br />
New tastemakers<br />
3.0 Competitive Situation<br />
T<br />
Working with celebrities that may become unpopular or create a stir<br />
Other websites doing the same<br />
Loosing members of their team
F6
3.2<br />
The Edit by<br />
Net A Porter<br />
Secondly I will look at The Edit By Net a Porter. The Edit is an online shop-able magazine created<br />
by Net a Porter it is a perfect example of merging content and commerce. The online magazine<br />
is released weekly. It comprises of articles round women lifestyles, fashion, beauty and travel.<br />
Articles such as “Step on Up” which feature a wellness guru and her pick of the latest Sorel boot<br />
collection is a great way to draw people in, the page is shop-able with a link that sends you directly<br />
to the page to buy the boots which furthermore gives you items to wear the boots with and<br />
more options of different styles of boots. The Edit also has advertising from various luxury brands.<br />
But what may differentiate it the most from other online magazines is that it’s also published in<br />
French, German and Mandarin. “We want to be for the global, international woman. We’re not<br />
putting up geographical barriers.” They have also created The Edit as an app which is free to<br />
download and promises to keep you, one ultra - stylish step ahead.<br />
S<br />
Free<br />
Highly professional team<br />
Published in multiple languages<br />
Great App<br />
W<br />
Only attracts consumers of Net a Porter<br />
Limited Readership<br />
No advertising of The Edit outside Net a Porter<br />
(This really limits the reader reach, for instance I don’t shop at Net a Porter<br />
as see it too expensive however after looking through the edit as I was<br />
interested in the articles i was drawn in to buying a pair of boots)<br />
O<br />
To work with new up and coming stylists, writers and creatives.<br />
To build relationships with fashion bloggers working in the luxury sector.<br />
Create pop up events that will create interest and awareness for Women that may<br />
not shop on Net a porter.<br />
3.0 Competitive Situation<br />
T<br />
More online magazine appearing<br />
More shoppable content online<br />
Loosing key members of their team<br />
Not creating enough ROI.
F7
4.0 Consumer Analysis<br />
F8
4.1<br />
Consumer Portrait<br />
The Style Snoops reader is a women who is most likely to be above the age of 30.<br />
Many lifestyle changes are happening, she might be having children, changing<br />
career, she will have bodily changes including sizing, skin and hair. She will this<br />
time and see it as a time for positive changes. She leads a busy lifestyle around her<br />
family, house and work, however she still likes to find time for her self and to socialise.<br />
She does much of her socialising on social media, which she is comfortable<br />
in using, she might possibly be a little stuck in the way she uses it (Facebook being<br />
a key favourite of her time) but is keen to keep up with the times and experiment<br />
with new platforms that are introduced to her. She divides her spare time into<br />
much needed ‘me time’ and social activities. She would just as much enjoy a night<br />
in with some new beauty products, good food and browsing online as she would a<br />
night out at a bar drinking cocktails with friends. She is most likely to spend excess<br />
money on personal treats such as clothes and cosmetics and on her children on<br />
clothes and the latest gadgets. She also likes to travel keeping her world feeling<br />
open, she is able to do this by booking simple package holidays once a year and<br />
maybe a city break.<br />
She is also very aware of her health and wellbeing, she spends more money than<br />
she ever has before on living a healthy lifestyle including, gym membership, food<br />
and supplements.
4.2Life-Style Variables<br />
F9 F10 F11<br />
Life Style Brands Social Media<br />
Busy<br />
Loves ‘Me Time’<br />
Coffee Shops<br />
Craves freedom<br />
plans for the future<br />
Social<br />
River Island<br />
Asos<br />
Boohoo<br />
Newlook<br />
Ted Baker<br />
Oasis<br />
Karen Millen<br />
Top Shop<br />
Zara<br />
H&M<br />
Facebook<br />
Instagram<br />
Twitter<br />
you tube<br />
4.0 Consumer Analysis
F12 F13 F14<br />
Interests Occupation Desires<br />
Fashion<br />
Beauty<br />
Food<br />
Healthy Lifestyle<br />
Keeping fit<br />
Dog Walking<br />
Horse Riding<br />
Cycling<br />
Yoga<br />
Reading<br />
Positive Living<br />
Nurse<br />
Teacher<br />
Beautician<br />
Accountant<br />
youth worker<br />
Public Relations<br />
Hairdresser<br />
Chef<br />
To Travel<br />
To stay social<br />
To look good<br />
To feel confident<br />
To be happy and<br />
content<br />
To feel successful
4.3<br />
Rogers’ Diffusion<br />
of Innovation<br />
A trend will originate within the innovator<br />
group of individuals, adventurous types who<br />
are cutting ege in their ideas. As the trend<br />
takes hold a tipping point will be reached.<br />
This is the moment when the trend or idea<br />
crosses a significant threshhold; The adoption<br />
rate increases expotentially and the<br />
trend spreads rapidlyand reaches the mass<br />
market. Eventually the trend will reach its<br />
peak and begin its decline. The late majority<br />
purchase the trend just as it’s fashionability<br />
and mass market appeal begin to dwindle.<br />
Lagards are those at the tail-end who just<br />
manage to cotton on to the idea when it is<br />
already too late and the trend is over.<br />
Sourced from: Everett Rogers’ Diffusion of<br />
innovations (1995)
Our Consumer will sit in the area of the early majority. According to Harriet<br />
Posner, (<strong>Market</strong>ing Fashion) the early majority represents the main<br />
bulk of people who adopt a trend as it gathers momentum and begins<br />
to penetrate the mass market. This group is likely to take up a trend after<br />
they have seen it worn by others or in fashion and gossip magazines<br />
or recommended on blogs or websites.<br />
F15
Intent<br />
Style Snoops provides women of 30 plus with carefully curated style advice and<br />
insight into women lives. It will encouraging women to set their own pace and path<br />
and empower them to be better versions of themselves. It will aim to create an easy<br />
to shop platform where the consumer feels that they have had the personal touch of<br />
a stylist. We will do this by creating interesting and relevant content, using real every<br />
day women as models and subject matters and creating professional styled looks.<br />
5.0 Brand Analysis<br />
5.1
looks5.2<br />
Create<br />
affordable<br />
Be fashion<br />
forward<br />
Attractive<br />
Fun<br />
Empower<br />
Charasmatic<br />
Create relatable<br />
content<br />
Exciting<br />
Inspiring<br />
Womens<br />
shoppable<br />
content<br />
Afordable<br />
Personal<br />
Clean<br />
Brave<br />
Confident<br />
Offering<br />
Advice<br />
Suitable<br />
looks for<br />
over 30’s<br />
involving the consumer<br />
through social media<br />
Brand Onion
5.3<br />
F16<br />
Brand Objectives<br />
6 Month Objectives.<br />
To write a fully in depth business plan and a blogging schedule.<br />
To create a strong sense of branding through image communication.<br />
Launch Website with good PR and an Event.<br />
To get the blog up and running and to start getting some followers with an increase rate of at<br />
least 10% per month.<br />
To create all social media platforms and following, in keeping with the brand and create original<br />
content for them.<br />
Get to know our consumer inside out.<br />
Start earning an income from it.
F17<br />
5.4<br />
Keys to success<br />
Research competitors in depth and explore styles of blog scheduling.<br />
Develop original and innovative concepts for branding and stick with it.<br />
Create PR Connections and hype about the new website.<br />
Research different platforms that can be used such as wordpress, blogger, blog spot and square<br />
space. create a strong template and user face. Get active on other blogs by following them commenting<br />
and leaving links.<br />
Establish a following on Facebook using targeted Facebook ads. By creating social media campaigns<br />
such as *WIN* A FREE MAKE-OVER which would need the user to share and tag a friend<br />
not only will we be able to create new content but our social media will soar. Upload, on trend<br />
content in keeping with our branding on instagram and Twitter. Create connections with other<br />
Mum bloggers and blogging networks.<br />
keep questionnaires and market research flowing. Read blogs and magazines that our consumer<br />
reads.<br />
Researching monetisation in depth and have a full understanding of many options of creating<br />
income.
5.5<br />
Expansion Goals<br />
Within the next 2 years I hope to make the website a full-time job and create a good income<br />
from it.<br />
The shop will grow year on year and it will be an option to create our own branded goods. This<br />
would be carefully decided and could be items such as ladies accessories, clothes and home<br />
ware. There would also be the option to retail more exclusive items ourselves.<br />
Once the brand is well established I believe it could grow and create more international coverage<br />
by pairing up with other international stylist, and content creators, this will not only give<br />
their work great coverage but will help us expand internationally making the blog more cultural<br />
and interesting.
F18
“Traditional<br />
marketing talks at people.<br />
Content marketing talks<br />
with them.”<br />
Doug Kessler, Director of Velocity<br />
(content marketing Agency)
5.6<br />
Affiliates and<br />
partnerships<br />
I intend to make money through the blog by linking with affiliates and forming partnerships with<br />
advertisers. When a photoshoot or film of a styled make over is released on the blog we will be<br />
able to provide links to the readers to be able to buy the products, wether this be the actual<br />
product or similar. I will use an affiliate program to do this however it is very important that the<br />
blog is up and running and creating quality content will be of most importance. Some affiliates<br />
such as Vig Link identifies products mentioned within a publishers content and automatically<br />
invigorates those terms by transforming them into revenue generating hyperlinks. Other affiliate<br />
programs that are recommended for fashion bloggers are, Rakuten(linkshare), Sharesale, Paperjam,<br />
Commision Junction, Reward Style and UK based Affiliate Window. It is possible to link with<br />
numerous affiliates, as they will all work with different companies. To begin wit I intend on working<br />
with Affiliate Window, It is a London based company and has good reviews of offering support.<br />
They also work with leading fashions brands that I know I would like to work with such as,<br />
ASOS, BOOHOO, TopShop, John Lewis, Boots Dorothy Perkins, French Connection and M&S.<br />
“In 2013 UK consumers made 150M purchases via<br />
affiliate websites, totalling 13 Billion Pounds”<br />
Acording to A study by IAB UK and PwC in january 2014
5.7<br />
<strong>Market</strong>ing Mix<br />
Product<br />
An online style guide for women over 30.<br />
Latest suitable trends including, clothing,<br />
footwear and accessories.<br />
Easy entertainment.<br />
Place<br />
The site would launch as a national site with<br />
prospect of becoming international within<br />
two years. Becoming international would<br />
make changes to products that would be<br />
sold through the site and some careful<br />
consideration surrounding this would be<br />
needed.<br />
Price<br />
The website will be free to access<br />
The products sold through the site will<br />
range from value to high street with the<br />
occasional luxury item.<br />
Promotion<br />
Social Media would be a key part in promotion.<br />
An event to launch the site.<br />
Networking amongst women.
5.8<br />
Brand Positioning<br />
Luxury<br />
Sector<br />
Harpers Bazar<br />
Net a Porter<br />
The Edit<br />
Semaine<br />
Hug-You<br />
Style Heroine<br />
In The Frow<br />
Vogue<br />
Simple<br />
Quirky<br />
Pink Peonies<br />
The Blonde<br />
Salad<br />
Gratzia<br />
Look<br />
Glamour<br />
Gap in the<br />
market<br />
Mass <strong>Market</strong>
STYLE . SNOOPS<br />
Inspiration<br />
Colour Palette<br />
Typography<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
Brand Values<br />
EMPOWER . AUTHENTIC . REFLECTIVE . STYLE<br />
Secondary Logos and Elements<br />
S S<br />
STYLE . SNOOPS<br />
STYLE<br />
SNOOPS
6.0<br />
Conclusion<br />
To Conclude it is clear that there is a gap in the market<br />
that <strong>StyleSnoops</strong> can fill. Through my personal expertise,<br />
14 years experience as a hair and make up stylist, a<br />
F19<br />
back ground in interior design and a degree in fashion<br />
communication, this combination creates a strong start for<br />
the business. It is important that the tone of voice used<br />
is consistent to strengthen the brand identity. It is also<br />
important that style snoops stands strong to it’s theory of<br />
using every day women to feature, it must not slip into<br />
temptation of using well known figures or celebrities as<br />
this would steer away from the core values of the brand.<br />
It is important now that Style Snoops finds a good team<br />
of creatives to work with to create professional high<br />
Web Design<br />
quality content. We believe that the merge of content<br />
and commerce is crucial to create the experience needed<br />
for todays online consumers. Although as a business<br />
it is crucial for Style Snoops to make a profit, it is also<br />
When creating the design extremely for the important website that it was we extremely don’t sacrifice important its editorial<br />
create a user experience<br />
that was both exciting integrity. and fresh It is whilst seen still more being and simple more, integrating and clear. Being content a content into led website<br />
with the business strategy commerce, of commerce every brand it is important now has a that story the to content tell. Integrating and commerce blend<br />
seamlessly together. Commerce With the overall into content concept is and much design the same of this but site every I feel aspect that this has been<br />
achieved. The website must will be work looked across at multiple carefully devices, making sure each that as important the connect as each other. The<br />
content shall draw consumers and commerce in, with fit simple seamlessly yet effective together, browsing a bridge content. between Stories will never<br />
be to heavy or hard to publishing read, they and shall retail. share Content the lives has of to interesting be Authentic yet ordinary and the people. Makeovers<br />
will only use accessible product worthy. clothing If and done products, correctly simple it is however stylish looks clear that are not too over<br />
done and deemed wearable there are by many the consumer. mutual benefits. The simple Style Snoops one click will buttons bring to buy are are service<br />
that we offer our readers value to to simplify its readers there by lives. creating There immediate is no hunting solutions, high and the low to figure out<br />
where to buy that dress fastest from. response The mobile a reader app can will get. use a By swipe entertaining across approach readers to shopping the<br />
look. Readers can also that use want a favourites to be looking button at that our content can store and there are favourite interested items. The app will<br />
use push notifications in to it, alert we are the providing consumer a if time any saving of there service favourites by adding have been discounted or<br />
selling fast. Another one feature click will buttons be a listen to lead button to landing that will pages allow of the a product. reader to listen to the story.<br />
This is a simple feature This to is apply clearly that a win-win can make situation a real difference in the game to of some content people that may have<br />
sight impairments, or commerce. would prefer to listen to content on the go rather than read, we are after all<br />
targeting the busy career women, Mother or wife. Creating shoppable content does not have to<br />
stop at beauty and fashion, although this is the main area of the website, some features may take<br />
on shoppable content such as home ware, books or gym equipment.
6.0<br />
Conclusion<br />
To Conclude it is clear that there is a gap in the market<br />
that <strong>StyleSnoops</strong> can fill. Through my personal expertise,<br />
14 years experience as a hair and make up stylist, a<br />
back ground in interior design and a degree in fashion<br />
communication, this combination creates a strong start for<br />
the business. It is important that the tone of voice used<br />
is consistent to strengthen the brand identity. It is also<br />
important that style snoops stands strong to it’s theory of<br />
using every day women to feature, it must not slip into<br />
temptation of using well known figures or celebrities as<br />
this would steer away from the core values of the brand.<br />
It is important now that Style Snoops finds a good team<br />
of creatives to work with to create professional high<br />
quality content. We believe that the merge of content<br />
and commerce is crucial to create the experience needed<br />
for todays online consumers. Although as a business<br />
it is crucial for Style Snoops to make a profit, it is also<br />
extremely important that we don’t sacrifice its editorial<br />
integrity. It is seen more and more, integrating content into<br />
commerce, every brand now has a story to tell. Integrating<br />
Commerce into content is much the same but every aspect<br />
must be looked at carefully making sure that the connect<br />
and commerce fit seamlessly together, a bridge between<br />
publishing and retail. Content has to be Authentic and the<br />
product worthy. If done correctly it is however clear that<br />
there are many mutual benefits. Style Snoops will bring<br />
value to its readers by creating immediate solutions, the<br />
fastest response a reader can get. By entertaining readers<br />
that want to be looking at our content and are interested<br />
in it, we are providing a time saving service by adding<br />
one click buttons to lead to landing pages of a product.<br />
This is clearly a win-win situation in the game of content<br />
commerce.
7.0<br />
Appendix
8.0<br />
Figures<br />
Figure 1 - Style Heroine (2016) Available at: http://www.harpersbazaar.com/fashion/trends/g5071/my-life-in-<br />
3-looks-style-heroine/ [accessed 20.10.2016]<br />
Figure 2 - The Blonde Salad (2016) Available at : http://www.theblondesalad.com/fashion/how-to/time-to-revamp-your-office-outfits-with-leather-pants.html<br />
[accessed 10.11.15]<br />
Figure 4 - Kerrie Reeves (2016) personal photography.<br />
Figure 5 - Capture Your Style (2016) Available at : http://www.songofstyle.com [accessed 15.10.16]<br />
Figure 6 - Semaine (2016) Available at: https://www.semaine.com/stories/ [accessed 24.10.16]<br />
Figure 7 - Net a Porter The Edit (2016) Available at: https://www.net-a-porter.com/magazine/376/contents<br />
[accessed 3.11.16]<br />
Figure 10 - ASOS (2016) Available at http://www.asos.com/asos/asos-leather-biker-jacket-with-stud-detail/prd/7091716?iid=7091716&clr=Black&SearchQuery=leather%20jacket&pgesize=36&pge=0&totalstyles=2571&gridsize=3&gridrow=1&gridcolumn=1<br />
[accessed 1.11.16]<br />
Figure 12 - fight for your fertility (2016) available at: yoga girl - http://www.fightyourinfertility.com/57/yoga-poses-for-infertility-treatment-in-women<br />
[accessed 1.11.16]<br />
Figure 13 -high speed training (2015) Available at: http://www.highspeedtraining.co.uk/hub/coshh-for-hairdressing-guide/<br />
[accessed 3.11.16]<br />
Figure 15 - Rogers Diffusion of Innovation (2016) available at http://www.fashionverbatim.com/20061010/<br />
everett-rogers-diffusion-of/ [accessed 30.10.16]<br />
Figure 16 - Instagram (2016) @stylesnoops Available at https://www.instagram.com/stylesnoops/ [accessed<br />
26.10.16]<br />
Figure 17 - Net Mums Blog fest (2016) Available at http://www.mumsnet.com/events/blogfest/2016 [accessed<br />
20.10.16]<br />
Figure 18 - The Blonde Salad (2016) Available at : http://www.theblondesalad.com/fashion/how-to/time-torevamp-your-office-outfits-with-leather-pants.html<br />
[accessed 10.11.15]<br />
Figure 19 - Kerrie Reeves (2016) My personal images. [15.11.16]
9.0<br />
Bibliography<br />
References<br />
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Arthur, Rachel and Rachel Arthur. “Linkedin Reveals 10 Individuals Transforming The US Retail Industry”.<br />
Fashion & Mash. N.p., 2016. Web. 23 Oct. 2016.<br />
Barton, James. “How To Blend Content And Commerce”. Protein. N.p., 2016. Web. 26 Oct. 2016.<br />
Codinha, Alessandra. “Meet The New Site That Wants To Take The Legwork Out Of Instagram-Stalking For<br />
You”. Vogue. N.p., 2016. Web. 28 Oct. 2016.<br />
Denny, Marie. “My Favorite Affiliate Programs As A Fashion Blogger”. Mariedenee.com. N.p., 2016. Web. 25<br />
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Mintel,. British Lifestyles: Growing Tired Of Austerity. Ina Mitskavets, 2016. Print.<br />
Mintel,. Fashion Online. Tamara Sender, 2011. Print.<br />
Mintel,. Fast Fashion Online – What Can Others Learn From The Pureplays?. Samantha Dover, 2016. Print.<br />
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Mintel,. Lifestyles Of Millennials - UK. Ina Mitskavets, 2015. Print.<br />
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Mintel,. Women Wear-UK. Alice Goody, 2016. Print.<br />
Posner, Harriet. <strong>Market</strong>ing Fashion. 2nd ed. London: Laurence King Pub., 2011. Print.
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