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1.2<br />
Culture<br />
The website will sit in a cross<br />
culture placement. It will be<br />
clean and contemporary with<br />
an editorial feel. It will be<br />
quirky with an arty edge and<br />
will heavily feature fashion film,<br />
which isn’t something that is<br />
seen so often within fashion<br />
blogs or online magazines.<br />
The fact that the site will<br />
only feature real (not perfect)<br />
women will also add sincerity<br />
and authenticity to the the<br />
culture of the platform. Style<br />
Snoops will create a bridge<br />
from the familiar Facebook<br />
generation into the blogging<br />
and youtube generation. In the<br />
long term we intend on using<br />
different writers which would<br />
create a versatile tone of voice,<br />
however we would always be<br />
looking for honesty, verging on<br />
uncomfortable and a humorous<br />
tone of voice. Images used will<br />
always reflect the individual and<br />
theme of the story. They will<br />
always be of a high professional<br />
standard. Overall the website<br />
will be inspiring, attractive,<br />
charismatic, clean, confident,<br />
brave and exciting.
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