StyleSnoops Market Report 3

6.0
Conclusion
To Conclude it is clear that there is a gap in the market
that StyleSnoops can fill. Through my personal expertise,
14 years experience as a hair and make up stylist, a
F19
back ground in interior design and a degree in fashion
communication, this combination creates a strong start for
the business. It is important that the tone of voice used
is consistent to strengthen the brand identity. It is also
important that style snoops stands strong to it’s theory of
using every day women to feature, it must not slip into
temptation of using well known figures or celebrities as
this would steer away from the core values of the brand.
It is important now that Style Snoops finds a good team
of creatives to work with to create professional high
Web Design
quality content. We believe that the merge of content
and commerce is crucial to create the experience needed
for todays online consumers. Although as a business
it is crucial for Style Snoops to make a profit, it is also
When creating the design extremely for the important website that it was we extremely don’t sacrifice important its editorial
create a user experience
that was both exciting integrity. and fresh It is whilst seen still more being and simple more, integrating and clear. Being content a content into led website
with the business strategy commerce, of commerce every brand it is important now has a that story the to content tell. Integrating and commerce blend
seamlessly together. Commerce With the overall into content concept is and much design the same of this but site every I feel aspect that this has been
achieved. The website must will be work looked across at multiple carefully devices, making sure each that as important the connect as each other. The
content shall draw consumers and commerce in, with fit simple seamlessly yet effective together, browsing a bridge content. between Stories will never
be to heavy or hard to publishing read, they and shall retail. share Content the lives has of to interesting be Authentic yet ordinary and the people. Makeovers
will only use accessible product worthy. clothing If and done products, correctly simple it is however stylish looks clear that are not too over
done and deemed wearable there are by many the consumer. mutual benefits. The simple Style Snoops one click will buttons bring to buy are are service
that we offer our readers value to to simplify its readers there by lives. creating There immediate is no hunting solutions, high and the low to figure out
where to buy that dress fastest from. response The mobile a reader app can will get. use a By swipe entertaining across approach readers to shopping the
look. Readers can also that use want a favourites to be looking button at that our content can store and there are favourite interested items. The app will
use push notifications in to it, alert we are the providing consumer a if time any saving of there service favourites by adding have been discounted or
selling fast. Another one feature click will buttons be a listen to lead button to landing that will pages allow of the a product. reader to listen to the story.
This is a simple feature This to is apply clearly that a win-win can make situation a real difference in the game to of some content people that may have
sight impairments, or commerce. would prefer to listen to content on the go rather than read, we are after all
targeting the busy career women, Mother or wife. Creating shoppable content does not have to
stop at beauty and fashion, although this is the main area of the website, some features may take
on shoppable content such as home ware, books or gym equipment.