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Contents<br />
1.0 - Executive Summary<br />
1.1 - Identity<br />
1.2 - Culture<br />
2.0 - Industry Situation<br />
2.1 - PEST Analysis<br />
2.2 - SWOT Analysis<br />
3.0 Competitor Situation<br />
3.1 - Semaine<br />
3.2 - The Edit, Net a Porter<br />
4.0 - Consumer Analysis<br />
4.1 - Consumer Portrait<br />
4.2 - Life-Style Variables<br />
4.3 - Rogers’ Diffusion of Innovation<br />
5.0 - Brand Analysis<br />
5.1 - Intent<br />
5.2 - Brand Onion<br />
5.3 - Brand Objectives<br />
5.4 - Keys to success<br />
5.5 - Expansion Goals<br />
5.6 - Affiliates & Partnerships<br />
5.7 - <strong>Market</strong>ing Mix<br />
5.8 - Brand Positioning<br />
6.0 - Conclusion<br />
7.0 - Appendix<br />
8.0 - Figures<br />
9.0 - Bibliography
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