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Our Consumer will sit in the area of the early majority. According to Harriet<br />
Posner, (<strong>Market</strong>ing Fashion) the early majority represents the main<br />
bulk of people who adopt a trend as it gathers momentum and begins<br />
to penetrate the mass market. This group is likely to take up a trend after<br />
they have seen it worn by others or in fashion and gossip magazines<br />
or recommended on blogs or websites.<br />
F15
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