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StyleSnoops Market Report 3

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5.6<br />

Affiliates and<br />

partnerships<br />

I intend to make money through the blog by linking with affiliates and forming partnerships with<br />

advertisers. When a photoshoot or film of a styled make over is released on the blog we will be<br />

able to provide links to the readers to be able to buy the products, wether this be the actual<br />

product or similar. I will use an affiliate program to do this however it is very important that the<br />

blog is up and running and creating quality content will be of most importance. Some affiliates<br />

such as Vig Link identifies products mentioned within a publishers content and automatically<br />

invigorates those terms by transforming them into revenue generating hyperlinks. Other affiliate<br />

programs that are recommended for fashion bloggers are, Rakuten(linkshare), Sharesale, Paperjam,<br />

Commision Junction, Reward Style and UK based Affiliate Window. It is possible to link with<br />

numerous affiliates, as they will all work with different companies. To begin wit I intend on working<br />

with Affiliate Window, It is a London based company and has good reviews of offering support.<br />

They also work with leading fashions brands that I know I would like to work with such as,<br />

ASOS, BOOHOO, TopShop, John Lewis, Boots Dorothy Perkins, French Connection and M&S.<br />

“In 2013 UK consumers made 150M purchases via<br />

affiliate websites, totalling 13 Billion Pounds”<br />

Acording to A study by IAB UK and PwC in january 2014

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