StyleSnoops Market Report 3

4.1
Consumer Portrait
The Style Snoops reader is a women who is most likely to be above the age of 30.
Many lifestyle changes are happening, she might be having children, changing
career, she will have bodily changes including sizing, skin and hair. She will this
time and see it as a time for positive changes. She leads a busy lifestyle around her
family, house and work, however she still likes to find time for her self and to socialise.
She does much of her socialising on social media, which she is comfortable
in using, she might possibly be a little stuck in the way she uses it (Facebook being
a key favourite of her time) but is keen to keep up with the times and experiment
with new platforms that are introduced to her. She divides her spare time into
much needed ‘me time’ and social activities. She would just as much enjoy a night
in with some new beauty products, good food and browsing online as she would a
night out at a bar drinking cocktails with friends. She is most likely to spend excess
money on personal treats such as clothes and cosmetics and on her children on
clothes and the latest gadgets. She also likes to travel keeping her world feeling
open, she is able to do this by booking simple package holidays once a year and
maybe a city break.
She is also very aware of her health and wellbeing, she spends more money than
she ever has before on living a healthy lifestyle including, gym membership, food
and supplements.