KCB VENTURE 1 final

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A dash of colour Rakesh Rao explains how from the Kisumu plant, Crown Paints can use use Lake Victoria to send paints to Mwanza and use improved infrastructure to transport products to Rwanda and Uganda 32 |
PROJECT FINANCE If you take a walk in Nairobi’s Industrial area, you will probably notice Crown Paints’ factory located on Mogadishu Road. Hundreds of men in aprons smeared with different colours of paint are busy doing their thing. It’s a busy place where man and machine form an intriguing combination. A sea of humanity mills around the plant, producing about 1 million litres of paint a year. However, almost two years ago, the company, which is the country’s leading paint manufacturer, discovered that its factory was not optimally serving its business. The company also found that for every tin of paint transported to distant markets, it was actually transporting 70 per cent water, the amount of water that is contained in a can of paint. Last year, the company decided to open up an automated factory in Kisumu, which could help it solve the inefficiencies. “Kisumu is located at a central place to serve the Western Kenyan market and neighboring countries. From the Kisumu plant, we can use Lake Victoria to send paints to Mwanza and use the road to transport our products to Rwanda and Uganda,” Rakesh Rao, the CEO of the company, says, from his office located at Crown Paints headquarters in Nairobi’s Likoni Road. The company, which has been in existence since 1958, has 75 per cent market share in Western Kenya serving Kisumu, Eldoret and several other towns in the region. However, the period in | 33
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