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PROJECT FINANCE<br />
If you take a walk in Nairobi’s Industrial area,<br />
you will probably notice Crown Paints’ factory<br />
located on Mogadishu Road. Hundreds of men in<br />
aprons smeared with different colours of paint<br />
are busy doing their thing.<br />
It’s a busy place where<br />
man and machine form an<br />
intriguing combination.<br />
A sea of humanity mills<br />
around the plant, producing<br />
about 1 million litres of paint<br />
a year.<br />
However, almost two years<br />
ago, the company, which is<br />
the country’s leading paint<br />
manufacturer, discovered that<br />
its factory was not optimally<br />
serving its business.<br />
The company also found<br />
that for every tin of paint<br />
transported to distant markets,<br />
it was actually transporting<br />
70 per cent water, the amount<br />
of water that is contained in a<br />
can of paint.<br />
Last year, the company<br />
decided to open up an<br />
automated factory in Kisumu,<br />
which could help it solve the<br />
inefficiencies.<br />
“Kisumu is located at a<br />
central place to serve the<br />
Western Kenyan market and<br />
neighboring countries. From<br />
the Kisumu plant, we can use<br />
Lake Victoria to send paints<br />
to Mwanza and use the road<br />
to transport our products to<br />
Rwanda and Uganda,” Rakesh<br />
Rao, the CEO of the company,<br />
says, from his office located at<br />
Crown Paints headquarters in<br />
Nairobi’s Likoni Road.<br />
The company, which has<br />
been in existence since 1958,<br />
has 75 per cent market share<br />
in Western Kenya serving<br />
Kisumu, Eldoret and several<br />
other towns in the region.<br />
However, the period in<br />
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