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123<br />
VIVALEWES<br />
EDITORIAL<br />
In about February <strong>2016</strong> the editorial staff of <strong>Viva</strong> had a meeting to<br />
work out themes for forthcoming magazines. “How about ‘Hygge’ for<br />
<strong>December</strong>?” said one colleague, and another quickly piped up in favour.<br />
I thought, then I said: “what the **** is ‘Hygge’?” “It’s like the Danish for<br />
cosiness, comfort, warmth. It’s very Christmas.”<br />
Very Christmas, and very zeitgeist. Since first hearing the word in that<br />
meeting it’s cropped up all over the place, again and again and again, with<br />
alarmingly increasing frequency. Everyone seems to be talking, and writing, and posting about it.<br />
Before we went into the production of this magazine, we realised there was a danger we’d reached<br />
‘peak Hygge’: this was perhaps confirmed when I read that there were no fewer than twelve books<br />
on the subject on the market this winter.<br />
So forgive us, please, if we seem to be jumping on the bandwagon: we’ve been running with the<br />
theme for a long time. And bear with us, too: an interesting interview with the author of one of those<br />
books, the locally based Louisa Thomsen Brits, reveals that Hygge is about much more than having<br />
a nice glass of mulled wine in front of the open fire wearing a pair of Fair Isle socks.<br />
Hygge is about community, it seems. About creating a positive atmosphere around you, especially<br />
as the cold nights draw in, and unknown spectres whistle around in the dark night sky. It’s about<br />
creating an atmosphere of mutual kindness, so everyone feels safe and comfortable. It would seem a<br />
bit Scrooge-ish to object to that - especially in these uncertain times - wouldn’t it? Enjoy the issue…<br />
THE TEAM<br />
.....................<br />
EDITOR: Alex Leith alex@vivamagazines.com<br />
SUB-EDITOR: David Jarman<br />
STAFF WRITER / ACTING ART DIRECTOR: Rebecca Cunningham rebecca@vivamagazines.com<br />
ADVERTISING: Sarah Jane Lewis, Amanda Meynell advertising@vivamagazines.com<br />
EDITORIAL / ADMIN ASSISTANTS: Steve Ramsey / Kelly Hill admin@vivamagazines.com<br />
PUBLISHER: Becky Ramsden becky@vivamagazines.com<br />
CONTRIBUTORS: Jacky Adams, Michael Blencowe, Sarah Boughton, Mark Bridge, Emma Chaplin, Barry Collins,<br />
Daniel Etherington, Mark Greco, John Henty, Mat Homewood, Paul Austin Kelly, Chloë King, Dexter Lee,<br />
Lizzie Lower, Carlotta Luke, Marcus Taylor, Julia Zaltzman<br />
<strong>Viva</strong> <strong>Lewes</strong> is based at Pipe Passage, 151b High Street, <strong>Lewes</strong>, BN7 1XU, 01273 434567. Advertising 01273 488882
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