Photo by Adam Bronkhorst, adambronkhorst.com ....96....
BUSINESS ............................................ Propellernet Investing in dreams What’s your dream? It’s a strange question to face when you start a new job, but one that’s asked of everyone who joins the search-marketing agency Propellernet. The answers are written down, put in a ball, and added to the ‘dream machine’. And, when the company hits a major target, they draw one of the balls at random, and help to make that dream happen. Of course, that can lead to your talented team walking out of the door to pursue their heart’s desire. But, Propellernet’s MD Nikki Gatenby says, “what a wonderful way to say goodbye to someone.” It’s just one of the costs that they factor into the running of the company - “our fun tax” - which she’s more than happy to pay. “You know what, there’s a massive cost saving too, because our people are happy, and they do great work because of it. Our absence rates are low, our staff turnover is low and our recruitment costs are low. So that offsets it. “Our client-retention rates are really good, and most of our business comes from referral from our current clients, which means they must be happy with us. It’s that Richard Branson quote: “look after your staff and the rest will follow”. “Dreamballs is like the tip of the iceberg... Our co-founder, Jim Jensen, said his dream is to get into property development. Lots of people in our team would like to get on a housing ladder, but that’s very hard in <strong>Brighton</strong>, so earlier this year, we bought a six-bedroom house in <strong>Brighton</strong> that we’re knocking into flats, and we offered first refusal to members of our team to buy the flats. So, double whammy on our dreams. Profit from that will come back into the business to be invested into more dreams. “There’s countless stories like that. Our profitand-loss account looks so bizarre compared with other agencies. There’s no other agency we know that also has a technology product, a housing project, a safari project, and <strong>Brighton</strong> Housing Trust charity arm, a film-production company, and so on. “We wanted to run a business where we had fun, and made life better for other people. Our whole proposition is to make life better. Is this piece of work going to make life better for people online? Is working with this client going to make their life better? Can we make life better for each other? If we put that lens across everything that we do, we ask ourselves the right questions before we even think about money. Because if you put people and purpose first, the money will come. If you put money first, people tend to leave. “We’re not aiming for the point where everyone is so relaxed that they’re not doing work, and it’s just a coffee shop - which it can get misinterpreted as. It’s about doing brilliant work because you’re engaged, you’re excited, you’re happy. And thousands of pieces of research bear that out, that if you’re happy you’ll be more creative and productive, and you can do better work.” Lizzie Lower ....97....